Do Salespeople Make the Best Social Advocates?

Social Pros Podcast with John Jantsch

John Jantsch, Founder of Duct Tape Marketing, joins the Social Pros Podcast this week to discuss how to get involved in the customer’s journey earlier, navigating the tricky parts of managing a large sales force on social media, and his newest book Duct Tape Selling: Think Like a Marketer — Sell Like a Superstar.

Digital Marketing

3 Ways to Incorporate Nostalgia in Marketing

3 Ways to Incorporate Nostalgia in Marketing

How do you define nostalgia? It’s unique to everyone, but there is one thing that’s common to us all: It has a sensory trigger that brings back memories of unfettered happiness. Use these three tactics to incorporate feelings of nostalgia in your every day marketing and advertising efforts.

What Happens in Vegas Stays in Social Media

Social Pros Podcast with Derek Schoen

Derek Schoen, Director of Interactive Marketing at ARIA Las Vegas, joins the Social Pros Podcast this week to discuss staying connected with guests throughout the life of their stay, unifying a marketing message across all channels, and really using customer feedback to better their product.

Social Media Strategy

What Story Are You Telling?

Social Pros Podcast

In September, the Social Pros Podcast talked with Google competitor DuckDuckGo; marketing experts MarketingProfs; Schaefer Marketing Solutions marketing strategy consultants; and the author, blogger, and podcaster behind UnMarketing. As always, these Social Pros bring a variety of experience to the table to share how their teams operate, the solutions to the various problems they face on […]

Managing a Facebook Page with 7 Million Fans

Social Pros Podcast with Shannon Otto

Shannon Otto, Social Media Manager of Clinique, joins the Social Pros Podcast this week to discuss how her team manages content for their global presence across markets, the statistics and measurements of a multi-national brand, and the ever-rising presence of social commerce.

Social Media is Not Your Problem

Social Pros Podcast with Scott Stratten

Scott Stratten, President of UnMarketing, joins the Social Pros Podcast this week to discuss his new book UnSelling: The New Customer Experience, the social media incident that made Delta his favorite airline, and how un-siloing businesses is the key to lifelong customers.

Is Twitter About to Make a Huge Mistake?

Social Pros Podcast with Mark Schaefer

Mark Schaefer, Executive Director of Schaefer Marketing Solutions and faculty member at Rutgers University, joins the Social Pros Podcast this week to discuss the increasing complexity of the internet, the future of social media in the larger scheme of the marketing world, and Twitter’s latest attempt to gain users.

Is Writing Still the Most Important Social Skill?

Social Pros Podcast with Ann Handley

Ann Handley, Chief Content Officer at MarketingProfs, joins the Social Pros Podcast this week to discuss the essentials of writing in the visual media marketing world, key points of wisdom from her new book Everybody Writes, and the fact that honing your writing skills will make you a stronger digital marketer.

Does Your Personal Brand Help Your Employer?

Social Pros Podcast with Gabriel Weinberg

Gabriel Weinberg, Founder of DuckDuckGo, joins the Social Pros Podcast this week to discuss the importance of experimentation for startups, the main lessons from his upcoming book Traction: A Startup Guide to Getting Customers, and how skepticism is a necessary tool for every social pro.

Why Research Is Key to Improving Your Social Media Marketing

social-pros-marji-sherman

Marji J. Sherman, Social Media Strategist at Kohler, joins the Social Pros Podcast this week to discuss starting a serious social media program at a major company, using analytics to adjust her marketing strategy, and how her background in consumer research has helped her social media career.