The fact that you actually exist in social media is irrelevant. If you’re going to promote your social media accounts, do so with some sort of specific message, a rationale, and a call to action.
Jim Belosic, CEO & Co-Founder of ShortStack, joins the Social Pros Podcast this week to discuss putting the customer’s success first, scaling your business with technology, and how it all comes back to pancakes.
If trust in a brand is the primary driver of content sharing, why aren’t we focusing our marketing efforts on content that creates trust?
Natanya Anderson, Global Director of Social Media, CRM, and Customer Service at Whole Foods, joins the Social Pros Podcast this week to discuss the customer as a business stakeholder, the importance of enabling instead of governing, and the future of connectivity in the digital world.
Killian Hagen, Content Marketing Associate at uShip, join the Social Pros Podcast this week, along with Dean Jutilla, Vice President, Marketing Communications at uShip. Killian and Dean discuss the challenges of marketing for a C2C company, a party recruitment strategy, and the advantages of a reality TV show connection.
In February, the Social Pros Podcast heard from Southwestern Consulting’s time management expert, a social media champion from Life Time Fitness, BroadSuite’s biggest social fan (iSocialFanz), and the Social Media Examiner himself. This month’s guests agree that you need to embrace change. When something you’re doing isn’t working, let it go and move on to something else.
Duane Bates, Senior Director of Digital Communications at Habitat for Humanity, joins the Social Pros Podcast this week to discuss the engagement encouraged by visual images in social media, the importance of a solid web team, and the incredible power of social media volunteers on a global scale.
These four brands are great examples of blogger outreach done right. Get inspired by their creative approaches to building relationships.
Social media was abuzz this weekend as millions tuned into the Oscars. A few brands in particular stood out on the social media red carpet.
Mike Stelzner, CEO and Founder of Social Media Examiner, author of Launch, and host of Social Media Marketing podcast, joins the Social Pros Podcast for the second time to discuss the strategies behind his success and what he learned from the mistakes he made on his journey to becoming a social media guru.
Pinterest, already a social referral powerhouse, has announced plans to roll out a “Buy” button, which could mean big things for eCommerce.
More and more companies are using cinemagraphs (GIF/video hybrids) to spice up their visual content and spark social media engagement.
Brian Fanzo, Partner and Chief Digital Strategist at BroadSuite, joins the Social Pros Podcast this week to discuss the delicate balance between a company and personal brand, the work it takes to become a thought leader, and the rise of some exciting social media trends.
Surveys are a simple way to engage your audience and get direct feedback. These tips and tools can help you create a survey that stands out.
Tony Saucier, Director of Social Media at Life Time Fitness, joins the Social Pros Podcast this week to discuss unplanned social content, measuring success in social, and the value of local and national social media channels.