Forget “spray and pray.” It’s time to leverage your social media analytics to learn where and why your brand is generating buzz.
Determining the success of your Facebook activity isn’t hard—you just need to know where to look, and what your metrics are telling you.
Too many marketers evaluate their social media marketing efforts in misguided ways. Watch out for these all-too-common mistakes.
Ditch the vanity metrics, and adopt an audience-first approach to analyzing how you stack up against competitors.
Break free of social media vanity metrics by focusing on the single most important marketing metric: conversions.
Don’t let Snapchat’s lack of formal analytics deter you from experimenting with this powerful and increasingly popular social platform.
Proving social media’s impact on conversion is no easy feat. These steps can help you demonstrate just how valuable social can be.
You can’t calculate social media ROI without spending time figuring out your true costs. Here’s an easy to know what it’s really costing you to send that Facebook update.
If you’re going to invest in social media, also invest in doing social media metrics well. 5 tips from Jay Baer to improve your social media metrics.
Reliable reach is a unicorn in social media. Businesses must now shift their social media strategy and build a touchpoint corral around their customers, says Jay Baer.
You may remember January 7. You may remember January 7 forever, actually. It was the first icy finger of the infamous Polar Vortex, spawning thousands of social posts in the “you think YOU’RE cold, you should see it here!” vein. But the organization that had perhaps the greatest social success on chilly January 7 may […]
It’s no secret: social media marketing has a data problem. Despite a growing number of tools available to measure the ROI of social media, many of the claims made by “marketing gurus” in this sector come from the gut. Few things are more refreshing in this industry than hard evidence, and that’s why I […]