Convince and Convert Blog: Social Media Strategy and Social Media Consulting
Social Media Strategy Blog Social Media Consulting
Social media and technology have changed business forever.
Mimicry is not a strategy. Compulsion is not a strategy. Yet, far too many agencies are devoting resources to content marketing and social media solely because they feel they have to do so. Other agencies have a blog, and Webinars, and an active Twitter feed, so we need some of that too! To what end?
I had an interesting conversation about blog visitors and blog subscribers with my friend Doug Karr a few weeks ago at the Blog Indiana conference. Doug’s blog covers a wide swath of digital marketing topics, whereas Convince & Convert is of course mostly in the social media lane with occasional dalliances in email, conversion optimization,
In a post last week, I talked about turning your content marketing upside down and focusing first on what behaviors you want your content consumers to perform. Once you’ve done that and created content that you think will drive the desired actions, you can start measuring the efficacy of your content program. Content cannot be
Social media measurement causes unsavory (and ineffective) marketing behavior because unlike the rest of our marketing key performance indicators, social media metrics are out there for anyone to see. Was it a surprise last week when Presidential wannabe Newt Gingrich was (allegedly) busted for having 1.3 million followers on Twitter, most of which were bots
Blogging isn’t free. Creating and sustaining a good blog for yourself or your company is a highly labor-intensive proposition. The people (maybe you) working on the blog could be doing something else that helps the company make money, save money, or both. Thus, blogging presents a serious opportunity cost to the company. Smart organizations methodically
Guest post by Petri Darby, APR, the director of brand marketing & digital strategy for the Make-A-Wish Foundation of America. In Douglas Adams’ “The Hitchhiker’s Guide to the Galaxy,” a computer known as Deep Thought spent seven and a half million years contemplating the great Question of Life, the Universe and Everything. Seventy-five thousand generations
Guest post by Libby Hall, digital strategist at the Flint Group of agencies. Here’s an example of strategic social media in action for our client, SunButter. SunButter sunflower seed spread is like peanut butter, but totally peanut-free and made from sunflower seeds, so it’s perfect for people with peanut allergies. It’s also delicious, as fans
We hate math. Our abhorrence for calculation enables us to mutually agree on statistically dubious metrics with nary a shrug or arched eyebrow. Consider Nielsen ratings, which are used to determine the popularity of all TV shows and, consequently, how the dozens of billions of dollars in TV advertising is apportioned. Nielsen ratings have a
People say social media is unicorn, but it’s really just a horse. Sure, social media empowers customers like nothing before it. And of course, social media creates a new level of real-time accountability for companies previously accustomed to asynchronous communication. These are the ways social media is different. But in other ways, it’s largely the
