Convince and Convert Blog: Social Media Strategy and Social Media Consulting

The 8 Wrong Questions PR Firms Are Asking About Social Media

August 18th, 2010 | Written By: Jay Baer
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The enthusiasm about social media among public relations professionals is rampant, and encouraging. Wanting to be at the center of a new way to communicate to customers and prospects is a worthy objective. But, under pressure from digital and advertising agencies each looking to be the driver of the social media express, PR firms are [...]

Tagged as: PR 2.0, PR firms, public relations, Social Media Marketing, social media metrics, social media operations, social media strategy

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6 Degrees of Influence – The Value of Customer-to-Customer Connections

July 22nd, 2010 | Written By: Yael Davidowitz-Neu
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Guest post by Yael Davidowitz-Neu, a Sales Strategy Analyst at Google responsible for analyzing consumer behavior, search trends and market dynamics. She is deeply curious, loves all things marketing and blogs less frequently than she would like at Stickystimuli.com. While many businesses are excited about opportunities to reach their customers on the social web, few [...]

Tagged as: brand communities, customer engagement, Leukemia and Lymphoma Society, Lion Brand, social media case studies, social media metrics, social media strategy, Yael Davidowitz-Neu, Yelp

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Is Your Twitter Addiction Paying Off

June 17th, 2010 | Written By: Jay Baer
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Twitter can suck you in to a vortex of counter-productivity like one bite of that KFC Double Down sandwich. I love the Twitter culture and community, and I spend quite a bit of time using Twitter. It also continues to be a reliable conduit for new visitors here at Convince & Convert. Maybe you found [...]

Tagged as: followers per tweet, FPT, gary vaynerchuk, mack collier, personal branding, social media metrics, social media success metrics, twitter

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The More Things Change, The More Things Change

May 27th, 2010 | Written By: Jay Baer
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Social media hates the status quo the way Kobe hates Shaq. The way Donovan McNabb hates T.O. The way Lindsey Lohan hates non-alcoholic beverages. Just when you think you have some modicum of a handle on this industry, new developments come along and shake up your head like a snow globe. The good news is [...]

Tagged as: bulbstorm, email marketing, facebook apps, flowtown, idea challenges, social anthropology, Social Media Marketing, social media metrics, social media ROI, social media tools, Swix, tornados