Sandy Carter, VP of Social Business Sales and Evangelism at IBM, joins the Social Pros Podcast this week to discuss social media versus social business, the importance of innovation in social business strategy, and how to keep customers and employees alike most productive and loyal. Read on for some of the highlights or listen below for the [...]
Don’t Settle For Social Stats, Get Customer Insights
Lisa Joy Rosner, CMO of Netbase, joins the Social Pros Podcast this week to discuss using social chatter data and insight to understand more about your customers, and as a result, more about your business. Read on for some of the highlights or listen below for the full podcast. Listen Now Click the play button to [...]
How McDonald’s Handles Thousands of Social Mentions Per Day
Rick Wion, Director of Social Media at McDonald’s, joins the Social Pros Podcast this week to talk to us about McDonald’s social media monitoring strategy, how his team handles millions of social mentions per day, what they’ve done create so many positive brand advocates, and, of course, whether the McRib will make an appearance again this [...]
Social Pros 28 – Katie Richman, espnW
This is Episode 28 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Katie Richman of espnW. Read on for insights from Jay Baer plus Eric Boggs‘s Social Media Stat of the Week (This week: interesting Facebook contest engagement stats from Wildfire.) Listen Now Click the play button to listen here: [...]
Are Brands Overvaluing Facebook and Twitter? Let’s Find Out
As I announced recently, I’m partnering with global market analysis firm Edison Research on The Social Habit, a comprehensive, quarterly study of how Americans use social media, why, and to what end. Edison (who is the exclusive provider of exit polling data for Presidential elections, among other things) is handling the research, and is using [...]
Eating Their Lunch: Using Technology to Monitor and Respond to Competitors
You never see people talk about competitors on social networks, and on marketing blogs. It’s the ultimate taboo topic. Get behind closed doors and that changes quickly. Marketers obsess about their competitors, messaging, and corresponding market share. That’s why we talk about competitors a great deal in Marketing in the Round. Some believe they should [...]
Social Pros 20 – Katie Morse, Billboard
This is Episode 20 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Katie Morse of Billboard. Read on for insights from Katie and our Social Media Stat of the Week (this week: 47% of B2B companies do not track brand mentions on social media).
Spy on Your Facebook Competitors with HyperAlerts
The great thing about companies widely publishing APIs in this age of collaboration is that crafty third-parties can develop tools and features that the developers of the “mother ship” forgot. Browse through Laura Fitton’s amazing One Forty (the app store Twitter neglected to build) and you’ll find thousands of Twitter add-ons. But now that Twitter [...]
Social Listening and Analysis for the DIY Inclined
If you are conducting any level of online reputation management or campaign tracking using social media data sources, you have to get beyond the obvious. The point of tracking software isn’t to determine how many tweets were sent mentioning a company, it’s to figure out what those tweets say, and what the business ramifications are. [...]
Social Media Monitoring Tools – How to Pick The Right One
Guest post by Katie Van Domelen, the social media manager at Off Madison Ave in Tempe, Arizona. She specializes in social media strategies that lead to actionable plans to achieve real world objectives. I’ve spent a lot of time working with various social media monitoring tools and I’ve whittled my list of favorites down to [...]
