Social Listening and Analysis for the DIY Inclined
- August 26th, 2010 | Written By: Jay Baer
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If you are conducting any level of online reputation management or campaign tracking using social media data sources, you have to get beyond the obvious. The point of tracking software isn’t to determine how many tweets were sent mentioning a company, it’s to figure out what those tweets say, and what the business ramifications are. [...]
Tagged as: reputation management, RowFeeder, social analysis, social crm, social listening, social media monitoring, social media success metrics, Untitled Startup
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Social Media Monitoring Tools – How to Pick The Right One
- July 7th, 2010 | Written By: Katie Van Domelen
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Guest post by Katie Van Domelen, the social media manager at Off Madison Ave in Tempe, Arizona. She specializes in social media strategies that lead to actionable plans to achieve real world objectives. I’ve spent a lot of time working with various social media monitoring tools and I’ve whittled my list of favorites down to [...]
Tagged as: Alterian SM2, Katie Van Domelen, Meltwater, off madison ave, radian6, social listening software, social media monitoring, social media monitoring tools, social media tools, Spiral16, Sysomos
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Kurrently Revolutionizes Real-Time Search With Twitter + Facebook Results
- May 17th, 2010 | Written By: Jay Baer
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The future of real-time data didn’t come from Google. Or Microsoft. Or IBM. It came from a Canadian computer sciences student who uses his free time pretty damn wisely. Kurrently is a new, free real-time search engine that combines results from Twitter and Facebook in a simple, blazing fast format. “I built Kurrently in the [...]
Tagged as: facebook, Gilbert Leung, Kurrently, real-time, real-time search, real-time Web, search engines, social crm, social media monitoring, twitter
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Take Off the Social Media Blindfold
- January 28th, 2010 | Written By: Jay Baer
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Among the many exceptionally interesting data snacks in the recent MarketingProfs’ State of Social Media report is one showing that businesses of all sizes and types are primarily using Facebook, Twitter, Linkedin, YouTube, and blogging. And while it’s on one hand a positive that we’re stating to see some norms and best practices emerge within [...]
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Give Them Something to Talk About
- November 5th, 2009 | Written By: Jay Baer
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Last week, I spent a few days in Calgary with my clients at AdFarm, the largest agriculture-focused communications agency in North America. In addition to the single best room I have ever spoken in (see photo), I learned a lot from the good folks at AdFarm. Every Company Will Be Social Every company, regardless of [...]
Tagged as: AdFarm, B2B social media, social media, social media content creation, Social Media Marketing, social media monitoring, social media strategy
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