Mobile will Take Social Beyond Broadcasting

Tyson Foods

Susan Beebe, Manager of Social Media and Online Communities at Tyson Foods, joins the Social Pros Podcast this week to discuss philanthropy in social media, how mobile is helpful for both brands and customers, and how she got started in social media from a uniquely legal and IT background. Please Support Our Sponsors Huge thanks to our […]

How to Fix a “Broken Brand” with Social

James Royer, Tampa Bay Lightning

James Royer, Director of Digital and Social for the Tampa Bay Lightning, joins the Social Pros Podcast this week to discuss social space in American sports, building rabid brand loyalty, and how to completely rebuild a “broken brand” successfully. Read on for some of the highlights and tweetable moments, or listen to the full podcast. […]

Get Happy: Putting Yourself into Your Brand’s Personality

Ladies of Happy Bitch Wine

Debbie Gioquindo and Keryl Pesce, co-founders of Happy Bitch Wines, join the Social Pros Podcast this week to discuss the powerful story behind their brand’s origins, the crowdsourcing approach that helped their business bloom, and some wacky giveaways that have earned them some well-deserved attention. Read on for some of the highlights and tweetable moments, […]

Using Social to Put the “Culture” back in “Agriculture”

Jamie Vander Molen @jamie_vm and Ray Prock @rayprock

Jamie van der Molen, Community Manager at Dairy Management Inc., and Ray Prock, Board Member at Dairy Management Inc. and real live farmer, join the Social Pros Podcast this week to discuss the growing and powerful presence of the agriculture industry in social media, humanizing the dairy industry, and how America feeds its families. Read […]

Listen Smarter: How to Balance Proactive and Reactive Listening on Social

Frank Eliason

Frank Eliason, author of the new book At Your Service and Director of Global Social Media for Citi, joins the Social Pros Podcast this week to discuss crafting a cohesive social strategy for a global corporation, relying on the instincts of his team, and listening smarter. Read on for some of the highlights and tweetable moments, […]

How to Deal with Brand Controversy on Social Media

Janice Person, Monsanto @JPlovesCOTTON

Janice Person, Social Media Director for Monsanto, joins the Social Pros Podcast this week to discuss dealing with controversy on social media, respecting transparency, and proactive versus reactive social media strategies. Read on for some of the highlights and tweetable moments, or listen to the full podcast. Please Support Our Sponsors Huge thanks to our […]

How to Be Successful Across All Social Platforms

Brad Walters

Brad Walters, Director of Social Media and Emerging Platforms for Lowe’s Home Improvement, joins the Social Pros Podcast this week to discuss starting the conversation rather than letting the customer start it, tailoring content and strategies to individual platforms, and delivering consistently helpful content across all social platforms. Read on for some of the highlights and […]

Empowering Employees with Social Business Strategy

Sandy Carter

Sandy Carter, VP of Social Business Sales and Evangelism at IBM, joins the Social Pros Podcast this week to discuss social media versus social business, the importance of innovation in social business strategy, and how to keep customers and employees alike most productive and loyal. Read on for some of the highlights or listen below for the […]

Don’t Settle For Social Stats, Get Customer Insights

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Lisa Joy Rosner, CMO of Netbase, joins the Social Pros Podcast this week to discuss using social chatter data and insight to understand more about your customers, and as a result, more about your business. Read on for some of the highlights or listen below for the full podcast. Listen Now Click the play button to […]

How McDonald’s Handles Thousands of Social Mentions Per Day

Rick Wion, McDonald's @rdublife

Rick Wion, Director of Social Media at McDonald’s, joins the Social Pros Podcast this week to talk to us about McDonald’s social media monitoring strategy, how his team handles millions of social mentions per day, what they’ve done create so many positive brand advocates, and, of course, whether the McRib will make an appearance again this […]

Social Pros 28 – Katie Richman, espnW

Image via BigStockPhoto.com

This is Episode 28 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Katie Richman of espnW. Read on for insights from Jay Baer plus Eric Boggs‘s Social Media Stat of the Week (This week: interesting Facebook contest engagement stats from Wildfire.) Listen Now Click the play button to listen here: […]

Social Media Strategy

Eating Their Lunch: Using Technology to Monitor and Respond to Competitors

Monitor Competitors

You never see people talk about competitors on social networks, and on marketing blogs. It’s the ultimate taboo topic. Get behind closed doors and that changes quickly.  Marketers obsess about their competitors, messaging, and corresponding market share. That’s why we talk about competitors a great deal in Marketing in the Round. Some believe they should […]

Social Pros 20 – Katie Morse, Billboard

47% of B2B Companies Monitor Brand Mentions in Social Media

This is Episode 20 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Katie Morse of Billboard. Read on for insights from Katie and our Social Media Stat of the Week (this week: 47% of B2B companies do not track brand mentions on social media).