Take Off the Social Media Blindfold
- January 28th, 2010 | Written By: Jay Baer
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Among the many exceptionally interesting data snacks in the recent MarketingProfs’ State of Social Media report is one showing that businesses of all sizes and types are primarily using Facebook, Twitter, Linkedin, YouTube, and blogging.
And while it’s on one hand a positive that we’re stating to see some norms and best practices emerge within social [...]
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Give Them Something to Talk About
- November 5th, 2009 | Written By: Jay Baer
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Last week, I spent a few days in Calgary with my clients at AdFarm, the largest agriculture-focused communications agency in North America. In addition to the single best room I have ever spoken in (see photo), I learned a lot from the good folks at AdFarm.
Every Company Will Be Social
Every company, regardless of type [...]
Tagged as: AdFarm, B2B social media, social media, social media content creation, Social Media Marketing, social media monitoring, social media strategy
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Is Social Media Monitoring Ready for Prime-Time?
- October 20th, 2009 | Written By: Jay Baer
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Microsoft announced recently that they are launching their own social media listening software tool (currently in closed beta), called Looking Glass, which will according to Microsoft “make social media actionable for business.” Pricing for LookingGlass has not been established.
Impacts of Big Boys on Social Media Monitoring
Microsoft’s entrance into the social media monitoring software category will [...]
Tagged as: listening glass, microsoft, social crm, social media, social media listening, social media monitoring
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Social Media Makes Everything Marketing
- October 6th, 2009 | Written By: Jay Baer
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It’s truly fantastic that so many companies are starting to monitor the social media conversations around their brands and their industry at large. But what’s not fantastic is the reflexive apoplexy when some of those conversations inexorably are less than complementary. I have seen corporate marketers (and even PR firm folks who should know better) [...]
Tagged as: customer experience, customer service, social crm, social media, social media listening, social media monitoring
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Free Social Media Worksheets Worth Every Penny
- September 24th, 2009 | Written By: Jay Baer
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Convince & Convert is all about hype-free social media. Practical, achievable advice you can put into place in your company or organization today.
To that end we’ve developed a series of free social media worksheets that you can use to help keep elements of your social media program on track. We’ll keep adding these worksheets [...]
Tagged as: blogging, blogging training, blogs, convince & convert, Convince and Convert, share of voice, share of voice report, social media, social media listening, social media monitoring, social media strategic plan, social media strategy, social media training, social media worksheets
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Who’s Watching Now?
- September 7th, 2009 | Written By: Jay Baer
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Social media doesn’t close at 5pm. Or take weekends off. Or go on vacation.
I’ve been watching today’s very successful Labor Day-only Chick-Fil-A promotion. If you wear any sort of sports team shirt or hat to a Chick-Fil-A today, you get a free sandwich, driving awareness of the company’s Chicken Wave fan group and contest.
“Chick-Fil-A” has [...]
Tagged as: social media, social media crisis, social media crisis management, social media listening, social media mentions, social media monitoring
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How to Create a Share of Voice Report
- August 27th, 2009 | Written By: Jay Baer
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Social Mention is a free Web site that monitors and organizes social media chatter on Twitter, blogs, discussion forums, and elsewhere. Social Mention is not nearly as powerful or customizable as paid social media monitoring software like Radian6, Scoutlabs, or Spiral16, but it’s free and easy to use.
Once you launch your social media program, [...]
Tagged as: share of voice, share of voice worksheet, social media, social media listening, social media mentions, social media monitoring, social media sentiment, social mention
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Is Social Media Too Fast?
- April 22nd, 2009 | Written By: Jay Baer
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One of the greatest challenges of effective social media outreach is the need to be always on. Speed kills in social media, and that’s a difficult transformation for marketers (and especially agencies).
If a consumer tweets something negative about your company, addressing it quickly before it festers and is retweeted everywhere is the best practice. [...]
Tagged as: brand reputation, conversation marketing, social media, Social Media Marketing, social media monitoring, social media strategy
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