Getting Serious About Social Media
- March 18th, 2010 | Written By: Jay Baer
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My clients at ExactTarget yesterday published a terrific, free executive briefing called Letter to the C-Suite: Getting Serious About Social Media.
It includes a dozen letters written to C-level executives (in general) about what they need to do to take social media to the next level. Reading them through, I really wish we could have [...]
Tagged as: email marketing, exacttarget, letters to the c-suite, social media operations, social media strategy
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6 Required Competencies for Social Organizations
- February 24th, 2010 | Written By: Jay Baer
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Now, marketing is the center of American business.
Why? because through social media, customers are praising and criticizing companies in public in a way that requires marketing to triage and respond.
Three years ago, if Kevin Smith would have been kicked off a Southwest flight for being too fat, he would have yelled at the gate agent, written [...]
Tagged as: accidental marketing, bailey gardiner, LEAD San Diego, social crm, social media crisis management, social media operations, social media strategy
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When the Face of Your Brand Goes Splitsville
- September 15th, 2009 | Written By: Jay Baer
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Are you putting all your eggs in the basket of a single person?
I talk a lot about social media being about people, not logos. And as more and more communities find success by emphasizing their humanity, the sensibility of that approach is taking root.
But without fail, every time I speak about humanization and social media [...]
Tagged as: brand communities, humanization, people not logos, scott monty, social media, social media operations, social media strategy
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