The 8 Wrong Questions PR Firms Are Asking About Social Media
- August 18th, 2010 | Written By: Jay Baer
- | View Comments
The enthusiasm about social media among public relations professionals is rampant, and encouraging. Wanting to be at the center of a new way to communicate to customers and prospects is a worthy objective. But, under pressure from digital and advertising agencies each looking to be the driver of the social media express, PR firms are [...]
Tagged as: PR 2.0, PR firms, public relations, Social Media Marketing, social media metrics, social media operations, social media strategy
View Comments | Subscribe To This Blog | Sign Up For Our Newsletter
Share This Post:
Similar Posts That You Might Enjoy:
You’re Pissed Off at the Wrong Guy
- August 4th, 2010 | Written By: Jay Baer
- | View Comments
Of course it’s upsetting when a customer slams you via tweet, status message, blog comment or humorous video. But it’s not like social media created negativity, it just puts a magnifying glass to it. Do you know why you don’t get angry when customers call customer service and say all kinds of crazy, depressing stuff [...]
Tagged as: customer service, negativity, social crm, social media operations
View Comments | Subscribe To This Blog | Sign Up For Our Newsletter
Share This Post:
Similar Posts That You Might Enjoy:
Get Your Social Media Operations Act Together
- July 15th, 2010 | Written By: Josh Lysne
- | View Comments
Guest post by Josh Lysne, Director of Digital Strategy for the Flint Group of agencies and AdFarm, specializes in the development of multi-channel communication strategies for a wide range of clients ranging from small businesses to large global corporations. When it comes to creating a social media strategy, there is one, often overlooked piece of [...]
Tagged as: AdFarm, Flint Group, Josh Lysne, social media operations, social media responsibilities, social media staffing
View Comments | Subscribe To This Blog | Sign Up For Our Newsletter
Share This Post:
Similar Posts That You Might Enjoy:
Social Media is the Servant of Strategy, Not the Master
- July 14th, 2010 | Written By: Mike Cassidy
- | View Comments
Guest post by Mike Cassidy, a non-profit Senior Executive Director specializing in membership development, engagement and retention. His ramblings can be found at www.membershipjedi.com This post is a compilation of ideas born out of Jay’s post “Why You’re the Key to Social Media Success” in which he succinctly describes one of the biggest obstacles facing [...]
Tagged as: Mike Cassidy, social media for non-profits, social media operations, social media ROI, social media strategy, social media success metrics
View Comments | Subscribe To This Blog | Sign Up For Our Newsletter
Share This Post:
Similar Posts That You Might Enjoy:
It’s Time for Real-Time
- June 11th, 2010 | Written By: Jay Baer
- | View Comments
When I was a kid, I set a few goals: Having a laundry chute (I’m easily amused) Having a pool table Owning my own company Learning to play guitar Writing a book The first three I got handled pretty easily. Turns out, I’m totally non-musical, so that guitar thing is going to be tough. But, [...]
Tagged as: Amber Naslund, book, corporate culture, crisis management, Internal Social Media, social media operations, social media success metrics
View Comments | Subscribe To This Blog | Sign Up For Our Newsletter
