Will You Abandon Your Friends to Seek Real Relevance

The End of Business As Usual_ Rewire the Way You Work to Succeed in the Consumer Revolution (9781118077559)_ Brian Solis_ Books

(video production by my friends at Candidio. Fast, inexpensive video editing and production. Check em out!) Excerpted from the video: I was happy to interview Brian Solis, a futurist, new media raconteur, and principal at Altimeter Group. Brian recently published his 5th book, The End of Business As Usual which I believe to be his

B2C Facebook Results Are 30% Above Average on Sundays

Last week I did a Webinar with my friends (and Convince & Convert sponsors) Argyle Social about social media timing. I use Argyle Social to send most of my tweets, Facebook and Linkedin updates et al, and the guys at Argyle (which specializes in advanced metrics and social reporting) agreed to put some of my

If You’re B2B, What Day You Tweet Doesn’t Matter

B2B Twitter Timing

(at least on weekdays) On Thursday October 27, join me and my friends at Argyle Social for a valuable (yet free) Webinar that puts some of the big questions about social media timing under the experimental microscope. Register here We’ll cover a lot of ground about when’s the best time for Twitter and Facebook communication

70% of Companies Ignore Customer Complaints on Twitter

social telephone

Despite increasing numbers of customers using Twitter to publicly complain about brands, the vast majority of companies respond in the exact same way….with the quiet of contempt. New research from Maritz and Evolve24 of 1,298 Twitter complainants found that only 29% of those tweet gripes were replied to by the companies in question.  This is

The Real Reason Your Customers Don’t Like You on Facebook

facebook likes

In addition to the controversial redesign of the news feed, and announcements from the f8 conference about the new Timeline profile and app-fueled Graph Rank, was another very interesting Facebook-related development last week. My friends (and client) ExactTarget released part 10 of their social media research series. This one is called “The Meaning of Like”

9 Surprising New Facts About Social Media in America

The Social Habit 2011 by Edison Research

Social media is growing up fast. No longer a niche plaything of the digerati, social media is firmly entrenched as a societal game changer of historical importance. For many, social media and social networking are so ubiquitous and pervasive that we presume we have it figured out, that we have a finger firmly on the

Don’t Ignore Social Media’s Research Value

Kyle Mensing head shot.jpg

Co-written with Kyle Mensing, an economics grad with a creative bent who is trying to merge business and social. Our intrinsic understanding of opportunity cost is what defines us as people. Our preference of city to country, work to play, beer to wine, restaurant to home cooking, video games to books, television to the outdoors,

Is Twitter Massively Overrated?

www.edisonresearch.com_Infinite_Dial_2011_ExecSummary.pdf

I was thunderstruck by new social media usage data released by Edison Research and Arbitron. In this thorough study of the media habits of Americans ages 12 and up (conducted annually since 1998), the survey authors have put a statistical fine point on something I’ve been pondering for a while: Is Twitter Massively Overrated? From

Is Wi-Fi Making You Anti-Social?

is wi-fi making you anti-social

Guest post by David Murton, a professional writer specializing in the fields of social media and marketing. He is also an avid piano and accordion player, with a particular interest in the music of the Classical era. In the pantheon of big ideas, the concept of the noosphere ranks right up there with the best

Why You’re Pissing Off Half Your Facebook Fans

expectation chart

Sure it has 600 million members and is significantly more compelling than any film made by Nicholas Cage in the past five years, but even with those inherent advantages, Facebook for business is hard. It’s not just that Facebook has a distinctly Favre-like approach to features and decision-making. Or, that Facebook is very clearly in