Social marketing software company Awareness released the second part of its bi-annual State of Social Media Marketing report for 2012, and there are a few surprising key points that brands and marketers should be aware of. The study surveyed 469 marketers from a variety of industries, expertise and verticals, the report looks at how businesses [...]
Study: Online Lead Generation and the Growth of Your Service Firm
Many of you don’t need convincing that online marketing works. SEO, content marketing, and social media are proven techniques for generating leads online. But for professional services firms already generating leads via traditional marketing tactics, is an online focus really necessary? If you are an architect, accountant, lawyer, or other professional service provider, you’ve got [...]
Are Brands Overvaluing Facebook and Twitter? Let’s Find Out
As I announced recently, I’m partnering with global market analysis firm Edison Research on The Social Habit, a comprehensive, quarterly study of how Americans use social media, why, and to what end. Edison (who is the exclusive provider of exit polling data for Presidential elections, among other things) is handling the research, and is using [...]
The Social Habit – Is Our Facebook Addiction Ruinous
48 percent of Facebook users check their account more than once per day 23 percent of Facebook users check their account more than five times per day 8 percent of Facebook users check their account more than ELEVEN times per day The mean number of daily Facebook checks is 4 Four! How many things do [...]
11 Shocking New Social Media Statistics in America
You think social media is reaching maturity, and the whipsaw behavioral shifts that change like a Dwight Howard trade request are things of the past? Uhhh, no. Released yesterday at Blogworld New York, findings from social media behavioral researcher Tom Webster and the team at Edison Research show some shocking changes in how Americans use and [...]
6 Reasons to Make Your Big Idea Small
Brad Van Orden is the most interesting man in the world. It’s not the Dos Equis guy, it’s Brad. A former product engineer for WL Gore & Associates, Brad is an expert telemark skier, mountain biker, mechanic, cook, humorist, and explorer. I got to know Brad and his wife Sheena when I lived in Flagstaff, [...]
Social Pros 13 – Ryon Harms, Farmers Insurance
This is Episode 13 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Ryon Harms, the head of social media for Farmers Insurance. Read on for insights from Ryon, and our Social Media Stat of the Week (this week: 44% of Americans see tweets mentioned nearly every day, [...]
Remembering the Dangers of Social Media Research
Numbers don’t lie. But sometimes we lie to ourselves about what numbers represent. Last week, I wrote a post about new research from ExactTarget that studied Americans’ digital channel preferences. It was a lengthy report, but what stood out for me was the finding that only 5% of us prefer promotional offers from brands to [...]
New Research: Americans Hate Social Media Promotions
Among other disruptive characteristics that have altered the nature of business forever (real-time interaction, every customer is a reporter, customer service is a spectator sport, etc.) a major way that social media changes the game is the Democratization of Voices. Your Company Needs to Be Human Because You’re Competing with Humans Social media is the [...]
Social Pros Podcast 5 – Chad Pollitt, Kuno Creative
This is Episode 5 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Chad Pollitt, the Director of Inbound Marketing for Kuno Creative. Read on for insights from Chad, our “Work It Out” advice segment, and Eric’s Social Media Stat of the Week (this week: are we unfriending [...]
