THE NOW REVOLUTION

Read The NOW Revolution, the best-selling book on social business from Jay Baer and Amber Naslund.

Every customer is a reporter. Every employee is in marketing. And speed matter like never before. In The NOW Revolution, you'll learn:

- How to build a culture that empowers social
- How to activate your customers and employees
- How to listen and respond to real-time opportunities
- How to manage a social media crisis
- How to effectively measure social media, including ROI

Endorsed by Seth Godin, Chris Brogan, Ann Handley, John Jantsch and dozens of other social media and social business leaders.

Available at Amazon, Barnes & Noble, Apple and in all hard cover and digital formats. Also, in audio via Audible.

Click here to get the first chapter free.

Campaign Testing and Optimization October 5, 2010 35  |  Add Yours

6 Timely Tips for Twitter Success

New research from Sysomos shows that 92.4% of all retweets happen within the first hour after the tweet has been sent. This demonstrates that Twitter users are not browsing the public stream (or even their own lists) to find and interact with tweets from earlier in the day. Consequently, WHEN you send your tweets has [...]

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social media case studies September 29, 2010 31  |  Add Yours

Travel, Tweets, Trends – Social Media Runs Rampant in Adventure Travel

There’s been a lot of talk (and rightfully so) lately about industries where social media adoption is as slow as a Brett Favre farewell. Financial services. Utilities. Pharma. And a lot more. I’ll write more about those issues soon, but today let’s turn our attention to an industry where social media is thriving like Cher’s [...]

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facebook February 9, 2010 66  |  Add Yours

The Social Impact of Friendships and Lies

Do you trust me? Social media relies on the premise that we’ll believe what people tell us more readily than if we were told the same thing by a nameless, faceless company. That’s why brands go to great lengths to humanize themselves on the social Web. But, a new study by Edelman (whose digital arm [...]

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Social Media Marketing December 27, 2009 880  |  Add Yours

Crushing the Myth of B2B Social Media

In nearly every speech or Webinar I conduct, someone in the audience asks “But all this social media stuff doesn’t apply to B2B right?” Yes, social media applies to B2B. In fact, social media can be MORE transformative for a B2B company than a B2C company. This is because B2B has a smaller potential customer [...]

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brand communities July 2, 2009 54  |  Add Yours

Crowdsourcing Your Dog Food

One of the most overlooked benefits of building or facilitating an online community around your brand is the market research opportunities. Your brand community – even if nascent and emerging – consists of hundreds or thousands of customers that are familiar enough with your company (and care enough about it) to self-identify as a fan/friend/member. [...]

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Social Media Marketing March 10, 2009 22  |  Add Yours

Clients Are Hot for Social Media Teachers

If you’re a PR firm or any sort of professional marketing services organization, I have an assignment for you. Before the end of this week, make an organizational commitment to educating your clients on social media basics. In the scramble to establish social media service offerings, and to win the struggle for social media control, [...]

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