Social Media Strategy

How to Know if You’re Spread Too Thin in Social Media

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Amazing how far the pendulum has swung for corporate social media. In just three years, we’ve moved from skepticism and suspicion of social media as an activity worthy of support, to the present scenario with rampant social participation proliferation. The most endangered word in social media today is “no” as social media managers and governance […]

Social Media Strategy

The 3 Rock Solid Questions To Guide 2013 Social Media Success

3 Rock Solid Questions To Guide Your Social Media Success

There is an almost infinite variety of minor circumstances that can occupy your attention and create frustration for social media and content marketing professionals. The pace of change is breathtaking, and the feedback loop is instantaneous. This creates a culture of disproportionate attention to detail. So much has been written about the mechanics of social […]