Getting Serious About Social Media
- March 18th, 2010 | Written By: Jay Baer
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My clients at ExactTarget yesterday published a terrific, free executive briefing called Letter to the C-Suite: Getting Serious About Social Media.
It includes a dozen letters written to C-level executives (in general) about what they need to do to take social media to the next level. Reading them through, I really wish we could have [...]
Tagged as: email marketing, exacttarget, letters to the c-suite, social media operations, social media strategy
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Are You Taking Social Media Shortcuts?
- March 9th, 2010 | Written By: Jay Baer
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Are you treating social media like a checklist?
A recent study by Econsultancy called “The Value of Social Media” shows that companies are overwhelmingly using the “Big 4″ of Facebook, Twitter, YouTube, and Linkedin for their social media efforts.
And while I don’t have any issues with those sites (in fact I wrote about Facebook marketing in-depth [...]
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6 Critical Services Agencies Must Provide to Stay Relevant in Social Media
- March 3rd, 2010 | Written By: Jay Baer
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Is there a future for agencies in a social media world?
Yesterday, I gave a presentation in Tempe, AZ to Agencyside, a conference of advertising and PR agency owners. I emphasized that to remain relevant, agencies must differentiate themselves by providing advanced social media services, not just the basics.
An Enormous Opportunity
The huge (and expanding) reach of [...]
Tagged as: agencies, content creation, PR, PR 2.0, social crm, social media ROI, social media strategy
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Do You Know Your Customers Enough to be a Social Media Hit?
- February 25th, 2010 | Written By: Susan Baier
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Guest post from Susan Baier, a 20-year marketing strategy veteran with an MBA in Entrepreneurship. Her company Audience Audit provides strategic marketing support and audience segmentation research that helps organizations understand their customers better.
Being relevant to customers isn’t about just using their first name in an email. True relevance grows from a deep understanding [...]
Tagged as: social crm, social media case study, Social Media Marketing, social media strategy, Susan Baier, ThinkGeek
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6 Required Competencies for Social Organizations
- February 24th, 2010 | Written By: Jay Baer
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Now, marketing is the center of American business.
Why? because through social media, customers are praising and criticizing companies in public in a way that requires marketing to triage and respond.
Three years ago, if Kevin Smith would have been kicked off a Southwest flight for being too fat, he would have yelled at the gate agent, written [...]
Tagged as: accidental marketing, bailey gardiner, LEAD San Diego, social crm, social media crisis management, social media operations, social media strategy
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Is Your Social Strategy Proactive or Reactive?
- February 23rd, 2010 | Written By: Jay Baer
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Is your social media program about asking, or answering?
Like Sonny divorcing Cher (or was it the other way around?) there’s a schism coming in social media between companies using it for marketing, and companies using it for customer service and CRM.
Thus, one of the first questions I recommend you ask about your social program [...]
Tagged as: facebook, social crm, Social Media Marketing, social media strategy, twitter
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Should a Blog be Your Social Media Hub?
- January 26th, 2010 | Written By: Jay Baer
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The divine corporate blogging expert Debbie Weil recently asked this question on her blog, as part of a Kindle version refresh of her excellent book “The Corporate Blogging Book.”
Debbie asked me to think about whether a blog should be the social media hub – your epicenter, the place where you’re trying to bring your customers [...]
Tagged as: blog, blog strategy, blogging, debbie weil, facebook, social media, social media hub, social media strategy, twitter
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Attacking the Social Media Lynch Mob
- January 18th, 2010 | Written By: Jay Baer
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Can we put down the pitchforks?
For most of the past year, there’s been a barrage of blog posts bemoaning the social media gold rush, and the number of self-proclaimed experts that seem to propagate like pink eye in a kindergarten class.
In fact, there was much hand-wringing a couple weeks ago when Mashable breathlessly announced that [...]
Tagged as: social media, social media consultants, social media consulting, Social Media Marketing, social media snake oil, social media strategy, social media tools
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Social Media Plus Sucking Equals Success
- January 13th, 2010 | Written By: Jay Baer
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Sometimes being wrong feels so right.
Truth and candor are in short supply these days. Perhaps it’s always been this way, but it sure seems like there’s an awful lot of politicians, celebrities, and athletes that have been unmasked as liars and losers.
Soon we’ll have someone taking steroids while cavorting with hookers and debating [...]
Tagged as: crowd sourcing, customer experience, domino's, Ford, pr2, public relations, social crm, social media, social media strategy, vitamin water
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US Speedskating Finds Fans In Social Media
Did you know the United States Speedskating team has won 75 Olympic medals, making it the most successful U.S. winter Olympics sport?
But the global economic bear doesn’t take medal count into consideration, and last year the speedskating team was without a title sponsor when Dutch bank DSB went bankrupt. (Why a U.S. bank didn’t sponsor [...]
Tagged as: Blog Commenting, case studies, facebook, Flint Group, Olympics, social media strategy, Stephen Colbert, twitter, U.S. Speedskating, YouTube
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