Whatever you think about Facebook, there’s one thing that’s hard to dispute: Mark Zuckerberg isn’t afraid to mix things up and try new strategies, and that’s especially true when it comes to advertising. If you don’t follow the social network closely, it’s easy to miss the newest advertising tools and tips. Let’s take a quick [...]
Contagion, Social Media, and Why Things Catch On
Jonah Berger, Marketing Professor at the Wharton School, joins the Social Pros Podcast this week to discuss his bestseller Contagious: Why Things Catch on, the science behind those viral marketing hits, and the importance of setting realistic and helpful goals with a viral marketing campaign. Read on for some of the highlights and tweetable moments, [...]
How to Integrate Social Media into Your Website with a Homeland Embassy Strategy
Editor’s Note: A version of this post originally appeared on Social Media Explorer. I’d like to walk you through a social media strategy concept known as the homeland-embassy approach. It’s an idea shared first by Steve Rubel, though I’m not sure he meant to take it as far and as literal as I’m going to [...]
Create Tools Agnostic Social Media Strategy in 8 Steps [Infographic]
Editor’s Note: A version of this article originally appeared on Social Media Explorer. Although social media continues to thread its way into the fiber of more and more organizations, my experience is that many small to mid-sized companies are still lagging behind when it comes to the development and implementation of their social media strategies. [...]
How to Take Charge of Your Personal Brand
Dorie Clark, Forbes contributor and author of Reinventing You, joins the Social Pros Podcast this week to discuss avoiding being pigeonholed in your current job, how to make a career change organically that will make sense, and accurately representing yourself in your personal brand. Read on for some of the highlights and tweetable moments, or listen to [...]
Get Ready to Reboot Your Life
Mitch Joel, President of Twist Image and Author of Six Pixels of Separation and CTRL ALT Delete, joins the Social Pros Podcast this week to discuss the fast-paced changes that are coming to the way the think about mobile and e-commerce, improving the signal-to-noise ratio, and his new book due out in May. Read on for some of [...]
How to Make Pinterest Your Brand’s Own
Callan Green, Senior Social Media Specialist at Sony, joins the Social Pros Podcast this week to discuss the layout of Sony’s social media team, how to find success on Pinterest, and playing to strengths on different platforms. Read on for some of the highlights and tweetable moments, or listen to the full podcast. Please Support Our Sponsors Huge [...]
How to Know if You’re Spread Too Thin in Social Media
Amazing how far the pendulum has swung for corporate social media. In just three years, we’ve moved from skepticism and suspicion of social media as an activity worthy of support, to the present scenario with rampant social participation proliferation. The most endangered word in social media today is “no” as social media managers and governance [...]
How to Turn Social Connections Into In-Person Sales
Alix Hart, Brand Marketer at Best Buy, joins the Social Pros Podcast this week to discuss integrating social into all aspects of customer service and battling the “showroom” effect as a brick-and-mortar retailer. Read on for some of the highlights and tweetable moments, or listen to the full podcast. Please Support Our Sponsors Huge thanks to our amazing [...]
How to Curate 6,000 Pieces of Content This Year
Todd Wheatland, VP of Marketing at Kelly OCG, joins the Social Pros Podcast from Content Marketing World in Sydney, Australia this week to discuss producing massive amounts of relevant content, curating your personal brand, and how to get your followers to share your content. Read on for some of the highlights and tweetable moments, or listen to the [...]
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