Do You Have the Guts to Expect Social Media Failure
- September 1st, 2010 | Written By: Jay Baer
- | View Comments
The fastest way to get your company to be on the social media sidelines is to get your company involved in social media. There’s a huge gap between the perception of social media as an instant, free, can’t miss marketing opportunity and the reality of social media as a long-term, time-intensive customer loyalty and brand [...]
Tagged as: optimization, social media failure, social media ROI, social media strategy, social media success metrics, testing
View Comments | Subscribe To This Blog | Sign Up For Our Newsletter
Share This Post:
Similar Posts That You Might Enjoy:
The 8 Wrong Questions PR Firms Are Asking About Social Media
- August 18th, 2010 | Written By: Jay Baer
- | View Comments
The enthusiasm about social media among public relations professionals is rampant, and encouraging. Wanting to be at the center of a new way to communicate to customers and prospects is a worthy objective. But, under pressure from digital and advertising agencies each looking to be the driver of the social media express, PR firms are [...]
Tagged as: PR 2.0, PR firms, public relations, Social Media Marketing, social media metrics, social media operations, social media strategy
View Comments | Subscribe To This Blog | Sign Up For Our Newsletter
Share This Post:
Similar Posts That You Might Enjoy:
Is Twitter for Business Even Worth the Trouble?
- August 12th, 2010 | Written By: Jay Baer
- | View Comments
We built our own Frankenstein. We are spending countless employee hours tweeting, retweeting, responding to tweets, figuring out whom to follow, secretly following celebs and athletes, and designing custom Twitter backgrounds. Nobody forced companies to get involved with their customers in this way. There was no law, edict, or pitchfork-wielding band of angry citizens. We [...]
Tagged as: CoTweet, exacttarget, influencers, research, social crm, social media strategy, twitter
View Comments | Subscribe To This Blog | Sign Up For Our Newsletter
Share This Post:
Similar Posts That You Might Enjoy:
R.I.P. 3 Ways Facebook is Killing Your Website
- August 3rd, 2010 | Written By: Jay Baer
- | View Comments
The game used to be relatively simple. Build a website. Make it useful and at least moderately pleasing to the eye. Keep it updated. Make your content at least semi-friendly for search engines. Bingo! A digital marketing success story. Not now. Like print newspapers, basketball players under 6 feet tall, and the McRib sandwich, the [...]
Tagged as: amazon, brand communities, facebook, facebook fan pages, google, social commerce, social media strategy, social objects
View Comments | Subscribe To This Blog | Sign Up For Our Newsletter
Share This Post:
Similar Posts That You Might Enjoy:
6 Degrees of Influence – The Value of Customer-to-Customer Connections
- July 22nd, 2010 | Written By: Yael Davidowitz-Neu
- | View Comments
Guest post by Yael Davidowitz-Neu, a Sales Strategy Analyst at Google responsible for analyzing consumer behavior, search trends and market dynamics. She is deeply curious, loves all things marketing and blogs less frequently than she would like at Stickystimuli.com. While many businesses are excited about opportunities to reach their customers on the social web, few [...]
Tagged as: brand communities, customer engagement, Leukemia and Lymphoma Society, Lion Brand, social media case studies, social media metrics, social media strategy, Yael Davidowitz-Neu, Yelp
View Comments | Subscribe To This Blog | Sign Up For Our Newsletter
