Social media and its impact on business only exists because of the larger trend of customer information and consequent choice making. 15 years ago, most of us didn’t care so very much about where our meat came from, or which rental car company we used, or what type of permanent marker we wrote with – [...]
What Rex Ryan Taught Me About Social Media
You might think he’s overrated, a blowhard, or a fatso but New York Jets coach Rex Ryan understands human psychology. Unlike most NFL teams, the Jets do not control players’ media access. Any player is free to speak with any reporter at any time. Ryan has just one rule that governs the interactions between players [...]
Are We Making Our Fans Work Too Hard?
Just because you CAN do something in social media, doesn’t mean you SHOULD. This point was driven home for me recently when reading an AdAge article about CKE Restaurants (Carl’s Jr. and Hardees) launching their own mobile loyalty cards via iPhone and Android app. “As far as we know, we’re the first quick-service restaurant to [...]
Why You Need to Open the Kimono in Social Media
It’s more about the social, than it is about the media. It’s easy to forget that when we’re besieged by technology and tools inventions and announcements every single day. But the fact that your company has a Twitter account, or a Facebook page, or uses CoTweet (client), or has a blog doesn’t mean a damn [...]
Maybe You’re Just Not Ready for Social Media
My Mom is a legendary high school English teacher. I took three classes she taught, including one where we studied Oedipus Rex and the difference between seeing and perceiving, which has widespread business and social media implications. Sometimes our brands write checks our operations simply can’t cash. I was in New York last week to [...]
When Will the Social Media Losers Emerge?
Today, social media is like a soccer league for seven year-olds: everyone gets a trophy. The vast majority of press coverage and conversations around social media centers around the fact that businesses are DOING social media, not necessarily doing it EFFECTIVELY. Do you know why every article or blog post with even a scintilla of [...]
Is Content Marketing a Necessity For Your Brand?
Content Marketing – Give Them Something to Talk About If customers and prospects are already chattering about your brand on the social Web, your social media initiative can focus primarily on becoming an authentic part of those existing conversations. If someone throws you a surprise party, you just need to show up – you don’t [...]
Is Our Addiction to ROI Killing Social Media?
Guest post by Matt Ridings, founder of MSR Consulting, a Digital Relationship Marketing Agency in St. Louis. He’s @techguerilla on Twitter. I had an interesting phone call with a prospective client. I didn’t know him, and hadn’t worked with his (large) company. He was looking for a social media vendor, and was referred to me [...]
5 Step Process for Social Media Success
Social media makes big companies feel small again, and gives small companies a natural advantage because they are closer to their customers. It doesn’t matter what industry you’re in, you have interesting stories to tell. Finding and sharing them is the first step toward social media success. What is your process for harvesting stories within [...]
6 Lessons Learned From the Demise of MySpace
Once the undisputed king of social media (at least in the U.S.), MySpace last week declared what amounts to a post-modern armistice, announcing that they will integrate status updates with Facebook (and Twitter). MySpace used to be Janet, and now it’s LaToya – at best. While the erosion of the MySpace user base has been [...]
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