Forget focus groups. Social data is your key to successful campaigns, smart communication, and a deeper understanding of your audience.
Adam Singer, Analytics Advocate at Google, joins the Social Pros Podcast this week to discuss what it’s like working for Google Analytics, measuring macro versus micro conversions for social media, and the importance for every business and professional of measuring success.
Chuck Hemann, Director of Analytics at WCG, joins the Social Pros Podcast this week to tell us about the difference between analytics and insight in the social branding sphere, and the importance of both. Read on for some of the highlights or listen below for the full podcast. Listen Now Click […]
Use Google Analytics reports and tools to demonstrate the value of your social media marketing practice.
Last week I spoke about The NOW Revolution at a dinner for 50 or so social media and email marketers, all employed by major corporations based in NYC. It was a great time. Steaks were eaten. Wine drank. Books signed. Interesting conversation participated in. What struck me most, however, was […]
Can you measure social media? Of course you can. But social media measurement is not always easy. For a full and very specific account of how to measure social media in your company, pick up a copy of The Now Revolution, or Social Media ROI (by Olivier Blanchard). However, here […]
Facebook for business is email newsletters 2.0. You’re trying to accomplish the same things on Facebook that you are in email, aren’t you? You want to keep your business top-of-mind among people that are already aware of you, and encourage those people to buy again and tell their friends. The […]
The 5 Dangerous Realities of Social Media View more presentations from Jay Baer (summary of my keynote at Get Social PRSSA) The Crossroads: Social or Media? As social networking has soared to become the largest voluntary behavior this side of teeth brushing, the money guys have shown up on the […]
People who say social media isn’t measurable aren’t looking very hard. The truth is that there are at least 25 viable metrics you can use to evaluate the success of your social media efforts. The challenge isn’t measurability, it’s knowing which measures are meaningful. Here are the 6 critically undervalued […]
There are four mandates that companies are adopting when they are examining and analyzing the success of their online marketing and social media programs. I recently gave a presentation to the Measured Marketing Roundtable at Techpoint, Indiana’s technology and economic development association, that outlines these new metric must-dos. The 4 […]
Today, social media is like a soccer league for seven year-olds: everyone gets a trophy. The vast majority of press coverage and conversations around social media centers around the fact that businesses are DOING social media, not necessarily doing it EFFECTIVELY. Do you know why every article or blog post […]
Part 3 of a 3-Part Rant The time, money, and overall exertion being spent on customizing Facebook fan pages is largely misspent. Just because you CAN replicate much of your corporate website functionality on Facebook, doesn’t mean you SHOULD. Your Facebook fan page is not a collectible automobile. You do […]
Part 2 of a 3-Part Rant Brands are shouting from the rooftops about how many Facebook fans they have – and the number of “likes” does help you spread your message through the news feeds of your fans (more on that tomorrow). But let’s recognize it takes literally one click […]
Guest post by Simon Gornick, a content consultant specializing in short form slogans, and owner of The Tagline Machine. ROI in social media is a luxury. And the only brands that can accept that are likely to be big ones with multi-platform marketing budgets. The larger the brand, the more […]
Guest post by Matt Ridings, founder of MSR Consulting, a Digital Relationship Marketing Agency in St. Louis. He’s @techguerilla on Twitter. I had an interesting phone call with a prospective client. I didn’t know him, and hadn’t worked with his (large) company. He was looking for a social media vendor, […]