3 Reasons Email is the Coolest Vampire Today
- July 8th, 2010 | Written By: Jeff Rohrs
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Guest post by Jeff Rohrs, who heads up the Marketing Research & Education Team at ExactTarget. A driving force behind the company’s SUBSCRIBERS RULE! philosophy, Jeff is also co-author of the ExactTarget/CoTweet SUBSCRIBERS, FANS & FOLLOWERS Research Series. He lives in Cleveland and has not, to his knowledge, ever been bitten by a vampire—although he [...]
Tagged as: email marketing, emerging technology, exacttarget, Jeff Rohrs, social media tools
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Social Media Monitoring Tools – How to Pick The Right One
- July 7th, 2010 | Written By: Katie Van Domelen
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Guest post by Katie Van Domelen, the social media manager at Off Madison Ave in Tempe, Arizona. She specializes in social media strategies that lead to actionable plans to achieve real world objectives. I’ve spent a lot of time working with various social media monitoring tools and I’ve whittled my list of favorites down to [...]
Tagged as: Alterian SM2, Katie Van Domelen, Meltwater, off madison ave, radian6, social listening software, social media monitoring, social media monitoring tools, social media tools, Spiral16, Sysomos
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Why You Should Use a Content Rationale Report
- June 28th, 2010 | Written By: Jay Baer
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Little is the new big. On today’s Web, buying decisions are influenced less by the grand, sweeping programs that take old marketing and put a fresh coat of social paint on them. On today’s Web, buying decisions are influenced more by specific, hyper-relevant pieces of content that your brand creates to get in front of [...]
Tagged as: content creation, content marketing, content optimization, content rationale report, social media tools
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4 Detective Tricks to Find Your Customers in Social Media
- June 15th, 2010 | Written By: Jay Baer
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For many companies, the conversation has shifted from “why” or “should” we do social media, to “where” and “how” social media should be done. A major component of answering those questions effectively is understanding in which social outposts your customers are concentrated. Because there really is no benefit in beating your customers to the punch. [...]
Tagged as: audience segmentation, audiences, flowtown, kyle lacy, rapleaf, Social Media Marketing, social media tools
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The More Things Change, The More Things Change
- May 27th, 2010 | Written By: Jay Baer
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Social media hates the status quo the way Kobe hates Shaq. The way Donovan McNabb hates T.O. The way Lindsey Lohan hates non-alcoholic beverages. Just when you think you have some modicum of a handle on this industry, new developments come along and shake up your head like a snow globe. The good news is [...]
Tagged as: bulbstorm, email marketing, facebook apps, flowtown, idea challenges, social anthropology, Social Media Marketing, social media metrics, social media ROI, social media tools, Swix, tornados
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