Editor’s Note: A version of this article originally appeared on Social Media Explorer. Although social media continues to thread its way into the fiber of more and more organizations, my experience is that many small to mid-sized companies are still lagging behind when it comes to the development and implementation of their social media strategies. [...]
How to Make Pinterest Your Brand’s Own
Callan Green, Senior Social Media Specialist at Sony, joins the Social Pros Podcast this week to discuss the layout of Sony’s social media team, how to find success on Pinterest, and playing to strengths on different platforms. Read on for some of the highlights and tweetable moments, or listen to the full podcast. Please Support Our Sponsors Huge [...]
3 Companies Focused on Helping Not Selling
This article for me is part sharing what I know about digital marketing tools and part love letter to three companies that really deserve your business. Each of these businesses are, in equal parts, inspirational and invaluable to me. Each of them I’ve used for years and am proud to write about and evangelize to [...]
9 Tools to Improve Social Media Productivity
Do you find that the daily demands of social media promotion are increasing? Our time is our most precious asset and social media is great at eating into it! Thankfully, there are several wonderful tools that can help. Here are 9 social media tools that will help you save time and improve your productivity. 1. [...]
4 Tools to Help Build a Social Media Analytics Report
In some circles, social media marketers still get a bum wrap for not being able to prove how their work impacts the bottom line. Despite an abundance of overwhelming evidence to the contrary, many business leaders still view social media as a “nice to have” but not a necessity. “We see our competitors employing social [...]
The 2 Ways Most People Are Misusing Vine
In this edition of The Baer Facts, I talk with Kyle Lacy of ExactTarget about Vine, Twitter’s new super-short video/animated gif app. Here’s the thing. Vine is strangely addicting to watch, and the ease with which you can create these short clips is astounding. But Vine is not revolutionizing content marketing. That’s just foolishness. You’ve [...]
Empowering Employees with Social Business Strategy
Sandy Carter, VP of Social Business Sales and Evangelism at IBM, joins the Social Pros Podcast this week to discuss social media versus social business, the importance of innovation in social business strategy, and how to keep customers and employees alike most productive and loyal. Read on for some of the highlights or listen below for the [...]
The Importance of a Small Town Mentality
C.C. Chapman, Founder and President of Cleon Foundation and author of new book Amazing Things Will Happen, joins the Social Pros Podcast this week to discuss his new book, sharing the advice that gets him through the day, and the positive influence of a small town mentality. C.C.’s book is so awesome, we’re giving it away for [...]
Why Twitter May Never Be Financially Viable
Tara Hunt, author of The Power of Social Networking: Using the Whuffie Factor to Build Your Business, joins the Social Pros Podcast this week to discuss the borderless world of the social web, monetizing Twitter, and why she unfriended her boyfriend on Pinterest. Read on for some of the highlights or listen below for the full [...]
Social Toaster vs Zuberance – 2 Ways to Activate Social Advocates
I understand why “influencer outreach” is popular. The opportunity to hitch your brand’s wagon to the plow of a new media celebrity (or demi-celebrity) and have them propagate your message seems like a no-brainer. But, we too often mistake audience for influence, and in the bright light of day these programs can be great at [...]
- 1
- 2
- 3
- …
- 5
- Next Page»
