7 Reasons Not to Put All Your Eggs in the Twitter Basket
- March 16th, 2010 | Written By: Jay Baer
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Are you too Twitter-obsessed in your social media approach?
Twitter’s role as a conduit for the Zeitgeist is unrivaled, and it has almost single-handedly ushered in the era of real-time search, and social CRM. But, it’s the online equivalent of HBO – important more because of who uses it and the media’s infatuation with it, rather [...]
Tagged as: DJ Waldow, Foursquare, Gowalla, Mike Corak, Pew Research, Social Media Marketing, social media tools, Sysomos, twitter
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Turn the Tables on Social Media with NutshellMail
- February 19th, 2010 | Written By: Jay Baer
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Keeping tabs on your social media connections these days is like bar hopping, without the cocktails or pool tables with stained felt.
You run over to check your Twitter account. Then you dash to Facebook to see what’s going on there. Then Linkedin. Maybe your blog. All the while you’re feeling like you’re playing catch-up, [...]
Tagged as: email marketing, NutshellMail, Social Media Marketing, social media tools, social networking
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The 39 Social Media Tools I’ll Use Today
- February 17th, 2010 | Written By: Jay Baer
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Amazingly, it seems like there’s more social media tools than Jonas brothers, with the gap growing every day.
I don’t feel the need to experiment with every new piece of software that emerges from its chrysalis, but I do feel a responsibility to you and my clients to have some idea of what’s out there [...]
Tagged as: blogging, content creation, email marketing, facebook, mobile marketing, Social Media Marketing, social media metrics, social media tools, twitter
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Attacking the Social Media Lynch Mob
- January 18th, 2010 | Written By: Jay Baer
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Can we put down the pitchforks?
For most of the past year, there’s been a barrage of blog posts bemoaning the social media gold rush, and the number of self-proclaimed experts that seem to propagate like pink eye in a kindergarten class.
In fact, there was much hand-wringing a couple weeks ago when Mashable breathlessly announced that [...]
Tagged as: social media, social media consultants, social media consulting, Social Media Marketing, social media snake oil, social media strategy, social media tools
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CrowdCampaign Makes Crowd Sourcing Simple
- December 2nd, 2009 | Written By: Jay Baer
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The denizens of Twitter, Facebook and the rest of the social Web are a sharp group, generally speaking. You can learn a lot about yourself, your brand, and your products and services by listening to the desires of your fans and your community.
I crowd sourced my facial hair, and kept my beard. Del Monte [...]
Tagged as: crowd sourcing, crowdcampaign, crowdsourcing, feedback, social collective, social media tools, twitter
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What Do Twitter Lists Say About Your Personal Brand?
- November 12th, 2009 | Written By: Jay Baer
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Taking a long overdue page from the Seesmic and Tweetdeck playbook, Twitter.com recently launched Twitter lists, enabling you to segment the people you follow on Twitter into groups.
This is particularly useful in organizing people by industry, geography, or even the type of content they typically tweet.
But what’s more interesting is that Twitter Lists help define [...]
Tagged as: personal branding, personal brands, social media, social media tools, social networking, twitter, twitter lists
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