YOUTILITY

Why Smart Marketing Is About Help, Not Hype

The difference between helping and selling is just two letters. But those two letters are critically important to your company’s success.

You’re not competing for attention only against other, similar products. You’re competing for attention against everything. To win in this hyper-competitive environment, you must ask “How can we help?”

If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life. This is Youtility.

Includes interviews with dozens of companies practicing Youtility, and provides 6 blueprints for building Youtility in your company.

Available for pre-order soon (get up to 7 exclusive bonuses) at http://YoutilityBook.com

Is Wi-Fi Making You Anti-Social?

Guest post by David Murton, a professional writer specializing in the fields of social media and marketing. He is also an avid piano and accordion player, with a particular interest in the music of the Classical era. In the pantheon of big ideas, the concept of the noosphere ranks right up there with the best [...]

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5 Search and Social Trends for 2011

Recently, I participated in a Webinar with my friend and client Chris Baggott of Compendium. We talked about the convergence of search and social media, and how content marketing is bridging both areas. We settled on 5 trends that we think will be especially important in 2011 (read or print yourself via Scribd, or see [...]

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Cops and Robbers: Social Media Invades Law Enforcement

Social media isn’t just about human to human and human to company connections. Law enforcement is tapping into social media at almost every level, using it to map, monitor, and manage crime fighting activities. 81% of police departments are already using social media. Does this make you feel more or less confident about social media’s [...]

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The Colossal Ultimate List of 2010 Social Media Predictions

It’s a bird. It’s a plane. It’s social media. Do you feel like the world is shifting under your feet? I know I do. Marketing, communications, and customer service are changing and morphing like Joan Rivers’ face, and social media is the most-frequent agent of that change. Guessing what’s next in social media is everyone’s [...]

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