This is Episode 1 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Taulbee Jackson, CEO of Raidious, the social and content agency that built and is managing the Super Bowl Social Media Command Center. Read on for insights from Taulbee, our “Work It Out” advice segment, [...]
Social Business Is About Actions Not Words
Update: Southwest wrote about this blog post in their in-flight magazine a couple months later. Cool! I cried a little on a plane last week. It wasn’t due to a delay, an uncomfortable seat, or peanut salt getting in my eye. It was because I saw a shining example of “social business” at work in [...]
Social Media Lessons From the Offline Real World
An interesting report released from Pew Internet Research about the use of location-based services among adults found that only 28% of American adult cell phone owners use services such as maps or recommendations based on their location. In addition, 4% of all American adults use check-in apps such as Foursquare and Gowalla. Conversely, in the social [...]
Secrets of Social Media You Learned in High School
Guest post by Bill Murtha, President and CEO of Roberts Communications, a leading independent advertising agency with offices in New York and Minnesota. Everything you know about social media you probably learned in high school. In full disclosure, a lot of our social media strategy flows out of the work we do with Jay Baer. [...]
3 Key Roles to Make Your Social Team Scalable
One of the continuous discussions and questions surfacing in the social media chatterbox is that of “who owns social media?” Is it marketing? Public relations (PR)? Customer service? The answer is . . . yes. For the long-term, anyway. You’re not likely at the point yet where you have social media wired into everything. Right [...]
The 5 Critical Social Media Skills You Need to Disperse
Your customers, prospects, and the people looking for you online don’t care about your company structure. If they find you on Twitter, or leave a comment on your blog, they’re looking for a response from anyone who can help, regardless of what department that person represents or what someone’s official job title is. Everybody in [...]
Cops and Robbers: Social Media Invades Law Enforcement
Social media isn’t just about human to human and human to company connections. Law enforcement is tapping into social media at almost every level, using it to map, monitor, and manage crime fighting activities. 81% of police departments are already using social media. Does this make you feel more or less confident about social media’s [...]
What Rex Ryan Taught Me About Social Media
You might think he’s overrated, a blowhard, or a fatso but New York Jets coach Rex Ryan understands human psychology. Unlike most NFL teams, the Jets do not control players’ media access. Any player is free to speak with any reporter at any time. Ryan has just one rule that governs the interactions between players [...]
Maybe You’re Just Not Ready for Social Media
My Mom is a legendary high school English teacher. I took three classes she taught, including one where we studied Oedipus Rex and the difference between seeing and perceiving, which has widespread business and social media implications. Sometimes our brands write checks our operations simply can’t cash. I was in New York last week to [...]
It’s More About the Social Than It Is About the Media
Sure, the gadgets and gizmos and the apps and androids of social media make it more convenient for us to interact with one another, and with brands. But it’s not really about the bits and bytes and data and Dick Costolo, is it? It envelopes us, but technology is only the third most important “ly” [...]
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