For businesses marketing to social media users, the dilemma of how to optimize your marketing investment, content, and business impact on social media is important. Find out where you should focus your efforts and why.
Contrary to popular belief, marketing doesn’t necessarily need to be a “scalable” operation. In fact, the reason influence marketing often works so well is because it’s focused on a close relationship between the brand and handful of influential people. Here are some examples of why small succeeds.
The word “networking” has become laden with negative associations. It’s no wonder considering some of the tactics people use, from the time-wasting to the downright obnoxious. Yet we know there is immense value in networking. We just need to redefine it. The world has changed dramatically, and networking needs to catch up. Many people still […]
The tools and technologies that have aided and abetted the social era have grown up and forsaken us. The big social players have all rolled out features and functions that position them squarely as media platforms that maintain comments functionality, rather than their original roles as social networks. Facebook, Linkedin and Twitter aren’t the new […]
Just how important is content marketing? #PRpros must learn! RT @nickkellet: Content Marketing overtook Digital Marketing as a keyword 2 months ago #cmworld #digitalPR #pr — Carrie Morgan (@morgancarrie) September 10, 2013 According to the data, content marketing is the latest and greatest digital marketing strategy, and for good reason: It actually works. If your […]
In this edition of The Baer Facts, I am indeed wearing an Evel Knieval robe, and I talk with Kyle Lacy of ExactTarget about SnapChat stories, the new wrinkle from SnapChat that enables users to compile a daily stack of short clips. This is an important and bold move (the technology not the robe), because as you are probably aware, […]
Dig deep for the cause of the worst marketing and PR, and you’ll find a rich vein of ego. It comes in many forms. A creative director pushes a campaign she came up with, even though it’s far inferior to the three her colleagues suggested. A CEO is so happy with his own Klout score, […]
In this edition of The Baer Facts, I talk with Kyle Lacy of ExactTarget about thousands of Facebook and Twitter users temporarily changing their avatars in support of marriage equality, currently being debated by the United States Supreme Court. If an Avatar Falls in the Forest… It is admirable – and remarkable – when causes […]
Web marketing isn’t a solo endeavor. In fact, the entire goal is connectedness: businesses to prospects, brands to brand advocates, people to people. If you have a blog, you can start connecting from the very beginning. Here’s a blogger collaboration guide to get you started: Note: If you’re already doing some blogger collaboration, check your […]
Maybe it’s true that “video killed the radio star”, but has social media snuck up and killed the salesman behind our backs? Jim Farley, VP of Global Marketing & Sales for Ford Motors seems to think that on some level, social media has killed the sales person as we know him (or her). Here’s what he […]
Anthony Juliano is the Vice President of Marketing and Social Media Strategy at Asher Agency, a Midwest-based marketing strategy firm. Anthony speaks and writes about a variety of social media and marketing topics, with a specific focus on LinkedIn. Connect with him at AnthonyJuliano.com. LinkedIn has a reputation for being… well, a little dorky. In […]
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