11 Whys I’m a Social Media Addict
- September 2nd, 2010 | Written By: Jay Baer
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Connectivity Social media brings me closer to people with whom I ordinarily would seldom interact. Family, friends, colleagues. As my co-author Amber Naslund put it once “with social media, my relationships aren’t bound by geography or circumstance.” Exactly. Humanity People always slam Twitter for people talking about “what they had for lunch” but the blending [...]
Tagged as: Convince and Convert, jay baer, social media, Social Media Marketing, social networking, the now revolution
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Online Community With Purpose and a Plan
- May 5th, 2010 | Written By: Jay Baer
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Lisa Beatty was at a cross-roads. This 40-something Florida Mom found herself undergoing several simultaneous life shifts, and realized that products and the communication about them didn’t resonate with her any longer. Companies didn’t seem to understand where she was, who she was, or what she wanted. So, Lisa Beatty build JaneNation.com, a new opinion, [...]
Tagged as: jane nation, janenation, market research, marketing to women, online community, social media case studies, social media case study, social networking, st john and partners
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7 Surprising Statistics About Twitter in America
- April 29th, 2010 | Written By: Jay Baer
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Ah Twitter, we thought we knew you. A comprehensive survey (1,753 respondents) released today by Edison Research, paints a fascinating picture of Twitter and its role in America’s social media ecosystem. The full 49-page study is full of interesting graphs and data morsels, but these are the 7 findings that I didn’t anticipate: 1. Twitter [...]
Tagged as: edison research, facebook, research, social networking, twitter, twitter statistics
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Turn the Tables on Social Media with NutshellMail
- February 19th, 2010 | Written By: Jay Baer
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Keeping tabs on your social media connections these days is like bar hopping, without the cocktails or pool tables with stained felt. You run over to check your Twitter account. Then you dash to Facebook to see what’s going on there. Then Linkedin. Maybe your blog. All the while you’re feeling like you’re playing catch-up, [...]
Tagged as: email marketing, NutshellMail, Social Media Marketing, social media tools, social networking
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The Social Impact of Friendships and Lies
- February 9th, 2010 | Written By: Jay Baer
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Do you trust me? Social media relies on the premise that we’ll believe what people tell us more readily than if we were told the same thing by a nameless, faceless company. That’s why brands go to great lengths to humanize themselves on the social Web. But, a new study by Edelman (whose digital arm [...]
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