Turn the Tables on Social Media with NutshellMail
- February 19th, 2010 | Written By: Jay Baer
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Keeping tabs on your social media connections these days is like bar hopping, without the cocktails or pool tables with stained felt.
You run over to check your Twitter account. Then you dash to Facebook to see what’s going on there. Then Linkedin. Maybe your blog. All the while you’re feeling like you’re playing catch-up, [...]
Tagged as: email marketing, NutshellMail, Social Media Marketing, social media tools, social networking
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The Social Impact of Friendships and Lies
- February 9th, 2010 | Written By: Jay Baer
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Do you trust me?
Social media relies on the premise that we’ll believe what people tell us more readily than if we were told the same thing by a nameless, faceless company. That’s why brands go to great lengths to humanize themselves on the social Web.
But, a new study by Edelman (whose digital arm features [...]
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Don’t Lose Your Social Media Joy
- January 10th, 2010 | Written By: Jay Baer
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Watching the mini-mites play hockey at today’s tournament in Durango, Colorado, it struck me that these kids play for the pure joy of it. They don’t care who wins, who scores goals, who gets to be goalie. They care about having fun, and what the post-game snack might be.
And as social media matures, I [...]
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What Do Twitter Lists Say About Your Personal Brand?
- November 12th, 2009 | Written By: Jay Baer
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Taking a long overdue page from the Seesmic and Tweetdeck playbook, Twitter.com recently launched Twitter lists, enabling you to segment the people you follow on Twitter into groups.
This is particularly useful in organizing people by industry, geography, or even the type of content they typically tweet.
But what’s more interesting is that Twitter Lists help define [...]
Tagged as: personal branding, personal brands, social media, social media tools, social networking, twitter, twitter lists
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Imitation and Obsolescence – Facebook Guns for Twitter
- September 23rd, 2009 | Written By: Jay Baer
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Revenge is a dish best served via status updates.
When you look in the rearview mirror, you realize the greed and comparative savvy of the leadership of uber-successful online startups has ramifications on us all.
What if Myspace hadn’t sold to Fox? What if Yahoo had sold to Microsoft? What if Google hadn’t purchased YouTube? In [...]
Tagged as: facebook, facebook lite, social media, Social Media Marketing, social networking, twitter
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Can Social Connectivity be Taught? My Thoughts on Trust Agents
- September 1st, 2009 | Written By: Jay Baer
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Trust Agents, the new book by Chris Brogan and Julien Smith is storming the bastille of business wisdom, shooting up the NY Times bestseller list. (A rarity these days for a book not about vampires).
The book has been reviewed by a ton of smart people, including Christopher S. Penn, Amber Naslund, Jason Falls, Eric Brown [...]
Tagged as: Book Reviews, chris brogan, humanization, julien smith, social capital, social connectivity, social graph, social networking, trust agents
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11 Timely Social Media Takeaways
- August 11th, 2009 | Written By: Jay Baer
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Thanks very much for your support of Convince & Convert while I was on vacation in Denmark and Norway.
I really appreciate the readership, tweets, and comments about the fantastic guest posts that ran during my absence. Great job by the excellent team of guest bloggers. It just goes to show, Convince & Convert isn’t about [...]
Tagged as: B2B social media, small business social media, social media, Social Media Marketing, social media strategy, social networking
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Build Thought Leadership Through Social Networking
- June 30th, 2009 | Written By: Jay Baer
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Remember, social media is about people, not logos. That’s why the most powerful form of social capital is personal, not corporate.
That was the theme of my day-long workshop for the Association of Management Consulting Firms last week in New York. My friend and client Elizabeth Sosnow of BlissPR co-presented with me.
Titled “You’re a Rock [...]
Tagged as: AMCF, blogging, blogs, linkedin, management consultants, social networking, thought leadership, twitter
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Why Twitter Needs Its Bottom Spanked
- June 16th, 2009 | Written By: Jay Baer
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I see Twitter being in real danger of becoming MySpace and SecondLife. Do you?
If Twitter doesn’t get it’s act together and improve customer experience for the masses of new users signing on, it’s going to end up as an irrelevant, niche community for a self-referential subculture.
It doesn’t surprise me in the least that new research [...]
Tagged as: customer experience, ease-of-use, social media, social networking, twitter, usability
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Building Your Blog Community: It’s a Matter of W FACT
Are you building a community, or an audience? In the last couple weeks, I’ve had two experiences that really shook me up on the topic of community. First was Chris Brogan’s simple but devastatingly effective post about the difference between audience and community being the direction the chairs are facing.
Second, was a conversation I [...]
Tagged as: blog, blog comments, blog community, blogging, social networking
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