YOUTILITY

Why Smart Marketing Is About Help, Not Hype

The difference between helping and selling is just two letters. But those two letters are critically important to your company’s success.

You’re not competing for attention only against other, similar products. You’re competing for attention against everything. To win in this hyper-competitive environment, you must ask “How can we help?”

If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life. This is Youtility.

Includes interviews with dozens of companies practicing Youtility, and provides 6 blueprints for building Youtility in your company.

Available for pre-order soon (get up to 7 exclusive bonuses) at http://YoutilityBook.com

Social Pros 7 – Cindy Kim, JDA Software

This is Episode 7 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Cindy Kim, the Director of Marketing and Social Media for JDA Software. Read on for insights from Cindy, our “Work It Out” advice segment, and Eric’s Social Media Stat of the Week (this week: [...]

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Please Help Me Support Make-A-Wish Foundation

I need your help please. For every vote you cast for the keynote at South by Southwest featuring me and Amber Naslund, we’ll donate $1 of our book advance to Make-A-Wish Foundation®. Go to http://panelpicker.sxsw.com/ If you don’t have an account, please make one. It will take just a few seconds Click the link that [...]

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13 Observations From South by Southwest (SXSW)

As usual, this year’s South by Southwest Interactive conference was a blur. Between the people, the parties, and purveyors of all things bacon, it was a twenty ring circus of the sublime and bizarre. There was no shatteringly impactful takeaway from SXSW 2010, as it seems we’ve entered a (sure to be brief) innovation lull. [...]

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The Double Life of a Live Tweet

As you may know if you follow me, I tend to tweet a lot. This is especially true at conferences, where I engage in Live Tweeting (sending summary tweets of main points the speaker is making while the presentation is ongoing). Some followers have told me that they appreciate my live tweeting, and that I’m [...]

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