Convince and Convert Blog: Social Media Strategy and Social Media Consulting

January 12, 2011 Written By: Jay Baer and Amber Naslund 8 Comments

Pre-buy the Book and be One of 10 Lucky Winners

Our new book The NOW Revolution: 7 Shifts to Make Your Business Faster, Smarter, and More Social debuts February 1 (a few days later in stores). We want to make sure we get as many copies sold in advance as possible, as it helps convince the physical bookstores to order and promote the book. Plus,

Filed Under: Social Media Book Tagged With: Amber Naslund, chris sietsema, Codero, Contest, moosejaw, promotion, sweet leaf tea, Swix, Taylor Guitars, the now revolution, ThinkGeek, Wiley

May 27, 2010 Written By: Jay Baer 192 Comments

The More Things Change, The More Things Change

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Social media hates the status quo the way Kobe hates Shaq. The way Donovan McNabb hates T.O. The way Lindsey Lohan hates non-alcoholic beverages. Just when you think you have some modicum of a handle on this industry, new developments come along and shake up your head like a snow globe. The good news is

Filed Under: social media case studies, Social Media Marketing, social media tools Tagged With: bulbstorm, email marketing, facebook apps, flowtown, idea challenges, social anthropology, Social Media Marketing, social media metrics, social media ROI, social media tools, Swix, tornados

March 25, 2010 Written By: Jay Baer 315 Comments

A Social Media Scoreboard That Works

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Clearly, there’s no shortage of data and possible social media success metrics. Advanced social media analytics and ROI calculations often require tying together disparate systems, and looking for causation (or at least correlation) between social media success and business outcome. At the most granular, day-to-day level, this necessitates visiting your various outposts and your social

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