As we learned a few months ago in a recent release of The Social Habit (a social media research project that Jay is working on with Tom Webster, Mark Schaefer, and Jason Falls), customers have high expectations of brands using social to address customer service issue. In fact, 42% of customers expect a response time of [...]
The 1 Big Difference Between How Men and Women Use Pinterest
It’s probably not a revelation to tell you that Pinterest skews heavily female. 70% in fact, according to our most recent study at The Social Habit. But what’s more interesting is that men and women use Pinterest for vastly different reasons, and in starkly divergent ways. The Social Habit is the comprehensive study of American [...]
3 Ways to Fight Facebook’s Algorithm and Customize Your Feed
My wife asked me today if something had changed at Facebook. “I used to see a lot more posts from my friends about where they are, and what they are doing, and the basic comings and goings. I like that stuff, because I can easily keep up to speed with them. But I’m not seeing [...]
53% of Americans Who Follow Brands in Social Are More Loyal To Those Brands
Every time I look through the results of The Social Habit, I find some new, fascinating tidbit that makes me think (or rethink) assumptions about social, consumers, and media consumption. I want to show you the full Monty (data-wise) but the The Social Habit research is subscribers-only. (you can get it all, and first, by [...]
42 Percent of Consumers Complaining in Social Media Expect 60 Minute Response Time
In just a couple of weeks, I’ll be launching (along with Jason Falls, Mark Schaefer, Tom Webster, and our partners at Edison Research) the newest edition of The Social Habit. Landmark, legitimate research into how social media is used, and by whom. I’ve seen the raw data, and it’s a mind-blower. There’s still time to subscribe to [...]
Are Brands Overvaluing Facebook and Twitter? Let’s Find Out
As I announced recently, I’m partnering with global market analysis firm Edison Research on The Social Habit, a comprehensive, quarterly study of how Americans use social media, why, and to what end. Edison (who is the exclusive provider of exit polling data for Presidential elections, among other things) is handling the research, and is using [...]
The Social Habit – Is Our Facebook Addiction Ruinous
48 percent of Facebook users check their account more than once per day 23 percent of Facebook users check their account more than five times per day 8 percent of Facebook users check their account more than ELEVEN times per day The mean number of daily Facebook checks is 4 Four! How many things do [...]
Social Pros 21 – Joe Stupp, Chipotle
This is Episode 21 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Joe Stupp of Chipotle. Read on for insights from Joe and our Social Media Stat of the Week (this week: only 33% of people on social networking sites follow a company or a brand on social media sites).
Social Subscribe – Why Facebook Likes Do Matter
One of the questions causing a fair amount of debate around digital marketing circles revolves around whether or not Facebook page “Likes” carry any measurable business value. Early studies into the question focused on equating the value of a Like to dollars and cents, with some whitepapers making somewhat audacious claims about the monetary value [...]
11 Shocking New Social Media Statistics in America
You think social media is reaching maturity, and the whipsaw behavioral shifts that change like a Dwight Howard trade request are things of the past? Uhhh, no. Released yesterday at Blogworld New York, findings from social media behavioral researcher Tom Webster and the team at Edison Research show some shocking changes in how Americans use and [...]
