Answering complaints increases customer advocacy, while ignoring complainst decreases it says Jay Baer, according to new research on the science of complaints.
Uber’s five point scale is really a three-tenths of one point scale. Why are they (and increasingly, society) afraid of being average and three star ratings?
How do you build a brand? By understanding precisely how you are different. But you cannot do that all by yourself, says Jay Baer in this blog post and video.
Are we about to finally crack the mobile marketing code? iBeacons are about to hit the mainstream in the United States. The way an Apple iBeacon works is that a store, a retailer, a hotel or resort, has a little device that sends out offers to your smartphone if you have […]
What you want social media to do for your business, and what consumers want from companies in social are far different, shows this new social media research.
MarketingPodcasts.com is a new discovery engine for marketing podcasts, enabling marketers to find the perfect podcasts by category or rating
Mobility can involve technology, but at the heart of a mobile strategy lies the mobile human. They key to being successful with mobile is not to start with technology, but to start by looking at why the humans are mobile, and what you can do to make their lives a little bit richer.
Marketing gets way more credit than it deserves, but marketing also gets way less credit than it deserves. Jay Baer explains in this video from the Jay Today series.
HubSpot’s recent IPO has left us with a provocative question about the efficacy of inbound marketing and whether or not it has lived up to the “hype” in recent years.
Insights require effort. If you really want to measure your social media, you have to do more than simply hit the print button. Here’s the solution, from Jay Baer.
Is Twitter’s stagnating growth really an issue for the network that is already being used by 16% of the population? It’s possible that visual marketing may take the center stage, though Twitter likely isn’t going anywhere.
The latest edition of The CMO Survey, from the Fuqua School of Business at Duke, has arrived, and there are some implications for social media marketers worth noting. First of all, the study is solid–while it is based on a self-selected sample of about 400 marketers (88% of which are […]
It’s getting crowded in here. Marketers always kill the golden goose, and content marketing is next on the chopping block. The volume of content being created now is enormous, and we’re nowhere near the apex of the content creation trend. Companies are creating more and more and more and more […]
Amazing how far the pendulum has swung for corporate social media. In just three years, we’ve moved from skepticism and suspicion of social media as an activity worthy of support, to the present scenario with rampant social participation proliferation. The most endangered word in social media today is “no” as […]
One of the biggest mistakes brands are making in social is overemphasizing their owned media and underemphasizing their earned media. Companies are spending time and riches to acquire a larger audience so that they can talk at more people, while simultaneously ignoring the simple truth that those people aren’t just […]