Convince and Convert Blog: Social Media Strategy and Social Media Consulting

Mobile Opt-in Flies at US Airways

November 20th, 2008 | Written By: Jay Baer
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A recent study by ExactTarget and Ball State University showed that consumers 24 years old and younger prefer text messages to email. For consumers 25+, email still reigns supreme. Does that put text/mobile/SMS out of reach for most brands? Not at all. In fact, using mobile to drive email subscriptions is an emerging best practice. [...]

Tagged as: email marketing, email promotion, marketing tactics, mobile marketing, mobile opt-in, SMS, text messaging, transactional email, triggered email

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A Conversation, Not a Monologue – Digital Marketing for Colleges

September 26th, 2008 | Written By: Jay Baer
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I just finished giving a speech at the western region meeting of the National Council for Marketing & Public Relations in Sedona, Arizona. NCMPR is the association of community and technical college marketers. A really interesting group that needs to harness social media and work with prospective students on an individual, relevant, highly personal basis. [...]

Tagged as: blogs, digital marketing, marketing tactics, multi-variate testing, online conversation, social media, social networking, triggered email, usability, Web Site Strategy, Web site testing and optimization

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The Future of Email Marketing – Think Holistically, Send Individually

September 24th, 2008 | Written By: Jay Baer
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The demise of email has been greatly exaggerated. While Jupiter says that overall email volume has dropped from 41 messages per day per U.S. user to 24, the email marketing universe is very much alive and well. The Direct Marketing Association (DMA) projects that $600 million will be spent on email in 2008, driving an [...]

Tagged as: digital marketing, email marketing, email testing and optimization, exacttarget, ROI, social media, transactional email, triggered email

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When The Fonz Clicked Delete: Email has jumped the shark

June 20th, 2007 | Written By: Jay Baer
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Like Lohan trips to rehab and Cardinals’ “this is our year” chants, most of us have had it up to here with email. Spam has gone from annoying to ridiculous. I got an insane, indecipherable missive from a German derelict this week. 417 times. It looked like he slapped a sausage on the keyboard to [...]

Tagged as: dynamic content, email deliverability, email marketing, email promotion, email testing and optimization, transactional email, triggered email

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Nothing Personal: SWM 35 seeks email marketing that’s relevant

January 30th, 2005 | Written By: Jay Baer
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Once upon a time you could send and receive email without incident. Like leaving your doors unlocked or eating medium-rare hamburgers, the glory days of email were blissfully free of hassle and worry. Email has literally transformed the way we communicate. 31 billion emails are sent every day in North America, according to research firm [...]

Tagged as: dynamic content, email marketing, email testing and optimization, transactional email, triggered email

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