Convince and Convert Blog: Social Media Strategy and Social Media Consulting

Staggering Social Media Insights – The Best of Twitter 20 eBook

March 10th, 2010 | Written By: Jay Baer
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I’m very proud to launch my new ebook that chronicles the best moments from my Twitter 20 series of live interviews on Twitter. You can download it free below. AND, you can win a hard copy (only 50 exist) FedExed to you. Just Retweet this post, and 5 retweeters will be randomly selected this Saturday [...]

Tagged as: convince & convert, Convince and Convert, ebook, twitter, Twitter 20, twitter interviews, twitterviews

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Trey Pennington – The Twitter 20 Interview About Social Media and Humanity

January 12th, 2010 | Written By: Jay Baer
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Dr. Trey Pennington has a full plate. He has an active consulting practice, a forthcoming book called “Spitball Marketing”, a blog, an online radio show (the must-listen “Social Media Professor“), and a Facebook page. He’s also founded several Social Media Clubs world-wide, and is active in a bunch of local and South Carolina organizations. (He’s [...]

Tagged as: humanization, social media, Social Media Marketing, Social Media Professor, social media ROI, Spitball Marketing, storytelling, Trey Pennington, twinterview, twitter, Twitter 20, twitter interview, twitterview

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The World Really is Flat – Crowd Sourced Design Rules

January 5th, 2010 | Written By: Jay Baer
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I’ve finally collected enough of my Twitter 20 interviews (live interviews with social media luminaries, conducted on Twitter) to create an ebook. I re-read every interview, and picked out the highlights. The best, most intriguing answers. I then categorized the answers topically: brand communities, PR, content creation, social CRM, etc. The next big challenge was [...]

Tagged as: crowd sourcing, crowd spring, crowdsourcing, ebook, twinterview, Twitter 20, twitter interview

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Dan Zarrella – The Twitter 20 Interview About Viral Marketing

December 15th, 2009 | Written By: Jay Baer
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In an era where much of the information and resources about social media is of the squishy “care about your customer and converse with them” variety, Dan Zarrella is an incredibly important counter-balance. Social media is online. That makes it measurable. And trackable. And testable. Through his excellent blog, his work at Hubspot, and now [...]

Tagged as: dan zarrella, Social Media Marketing, social media marketing book, social media science, twinterview, twitter, Twitter 20, twitter interviews, viral marketing

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Diane Hessan – The Twitter 20 Interview About Brand Communities

December 1st, 2009 | Written By: Jay Baer
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Diane Hessan knows the wisdom of crowds first-hand. As the CEO of Communispace, a fast-growing major player in the brand community creation and management industry, she’s helped drive consumer insight and product innovation for dozens of Fortune 100 companies. Co-author of the book Customer Centered Growth, Diane was recently named Entrepreneur of the Year by [...]

Tagged as: brand communities, brand community, Communispace, community management, Diane Hessan, social media, twitter, Twitter 20, twitter interview, twt20