Twitter 20 | Convince and Convert Blog: Social Media Strategy and Social Media Consulting

Staggering Social Media Insights – The Best of Twitter 20 eBook

March 10th, 2010 | Written By: Jay Baer
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I’m very proud to launch my new ebook that chronicles the best moments from my Twitter 20 series of live interviews on Twitter. You can download it free below. AND, you can win a hard copy (only 50 exist) FedExed to you. Just Retweet this post, and 5 retweeters will be randomly selected this Saturday [...]

Tagged as: convince & convert, Convince and Convert, ebook, twitter, Twitter 20, twitter interviews, twitterviews

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Trey Pennington – The Twitter 20 Interview About Social Media and Humanity

January 12th, 2010 | Written By: Jay Baer
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Dr. Trey Pennington has a full plate. He has an active consulting practice, a forthcoming book called “Spitball Marketing”, a blog, an online radio show (the must-listen “Social Media Professor“), and a Facebook page. He’s also founded several Social Media Clubs world-wide, and is active in a bunch of local and South Carolina organizations. (He’s [...]

Tagged as: humanization, social media, Social Media Marketing, Social Media Professor, social media ROI, Spitball Marketing, storytelling, Trey Pennington, twinterview, twitter, Twitter 20, twitter interview, twitterview

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The World Really is Flat – Crowd Sourced Design Rules

January 5th, 2010 | Written By: Jay Baer
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I’ve finally collected enough of my Twitter 20 interviews (live interviews with social media luminaries, conducted on Twitter) to create an ebook.
I re-read every interview, and picked out the highlights. The best, most intriguing answers. I then categorized the answers topically: brand communities, PR, content creation, social CRM, etc.
The next big challenge was [...]

Tagged as: crowd sourcing, crowd spring, crowdsourcing, ebook, twinterview, Twitter 20, twitter interview

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Dan Zarrella – The Twitter 20 Interview About Viral Marketing

December 15th, 2009 | Written By: Jay Baer
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In an era where much of the information and resources about social media is of the squishy “care about your customer and converse with them” variety, Dan Zarrella is an incredibly important counter-balance. Social media is online. That makes it measurable. And trackable. And testable.
Through his excellent blog, his work at Hubspot, and now [...]

Tagged as: dan zarrella, Social Media Marketing, social media marketing book, social media science, twinterview, twitter, Twitter 20, twitter interviews, viral marketing

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Diane Hessan – The Twitter 20 Interview About Brand Communities

December 1st, 2009 | Written By: Jay Baer
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Diane Hessan knows the wisdom of crowds first-hand. As the CEO of Communispace, a fast-growing major player in the brand community creation and management industry, she’s helped drive consumer insight and product innovation for dozens of Fortune 100 companies. Co-author of the book Customer Centered Growth, Diane was recently named Entrepreneur of the Year by [...]

Tagged as: brand communities, brand community, Communispace, community management, Diane Hessan, social media, twitter, Twitter 20, twitter interview, twt20

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Dave Fleet – The Twitter 20 Interview About PR and Social Media

November 4th, 2009 | Written By: Jay Baer
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If you’re in public relations or social media (preferably both), and you aren’t following the thinking of Dave Fleet, you’re resource-deficient.
A Brit living in Toronto and working as an Account Director at social PR powerhouse agency Thornley Fallis, Dave takes a lucid, common-sense approach to the upheaval that social media has brought to the shores [...]

Tagged as: communications strategy, dave fleet, PR, public relations, social media, social media listening, Social Media Marketing, twitter, Twitter 20, twitter interview

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Gary Vaynerchuk – The Twitter 20 Interview About Wine, Social Media, and Crushing It

October 8th, 2009 | Written By: Jay Baer
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Gary Vaynerchuk wants to take over the world, one person at a time. From a youth spent watching professional wrestling and selling baseball cards, he’s converted his enthusiasm and savvy into a phenomenon. Using a daily Web video show (Wine Library TV) to communicate directly to consumers, Gary geometrically increased the size of his family’s wine [...]

Tagged as: crush it, gary vaynerchuk, personal branding, social media, social media strategy, twitter, Twitter 20, twitter interview, twitterviews, video blogging

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Olivier Blanchard – The Twitter 20 Interview on Social Media ROI

September 30th, 2009 | Written By: Jay Baer
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A passionate advocate for the ability of social media to fundamentally transform brands, Olivier Blanchard is on a mission. Based (like @spikejones also a Twitter 20 subject) in Greenville, South Carolina, Olivier has moved his Brand Builder consultancy into the social media realm, with a focus on smart strategies and sharp measurement.
His series of blog [...]

Tagged as: olivier blanchard, social media, Social Media Marketing, social media measurement, social media ROI, social media strategy, the brand builder, Twitter 20, twitter interview, twitterview

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Spike Jones – The Twitter 20 Interview on Word of Mouth Marketing

September 4th, 2009 | Written By: Jay Baer
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Marketing is about campaigns. Word of Mouth is about movements. So says Spike Jones, Firestarter at Brains on Fire, the Greenville, South Carolina agency that has been lauded in a shopping cart full of articles and books.
A director of the Word of Mouth Marketing Association (WOMMA), Spike has an incredibly clear picture of how word [...]

Tagged as: brains on fire, Change This, conversation marketing, movements, social media, Spike Jones, twitter, Twitter 20, WOMMA, word of mouth, word of mouth marketing