YOUTILITY

Why Smart Marketing Is About Help, Not Hype

The difference between helping and selling is just two letters. But those two letters are critically important to your company’s success.

You’re not competing for attention only against other, similar products. You’re competing for attention against everything. To win in this hyper-competitive environment, you must ask “How can we help?”

If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life. This is Youtility.

Includes interviews with dozens of companies practicing Youtility, and provides 6 blueprints for building Youtility in your company.

Available for pre-order soon (get up to 7 exclusive bonuses) at http://YoutilityBook.com
personal branding 43  |  Add Yours

Trey Pennington – The Twitter 20 Interview About Social Media and Humanity

Dr. Trey Pennington has a full plate. He has an active consulting practice, a forthcoming book called “Spitball Marketing”, a blog, an online radio show (the must-listen “Social Media Professor“), and a Facebook page. He’s also founded several Social Media Clubs world-wide, and is active in a bunch of local and South Carolina organizations. (He’s [...]

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Convince & Convert News 196  |  Add Yours

The World Really is Flat – Crowd Sourced Design Rules

I’ve finally collected enough of my Twitter 20 interviews (live interviews with social media luminaries, conducted on Twitter) to create an ebook. I re-read every interview, and picked out the highlights. The best, most intriguing answers. I then categorized the answers topically: brand communities, PR, content creation, social CRM, etc. The next big challenge was [...]

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brand communities 59  |  Add Yours

Diane Hessan – The Twitter 20 Interview About Brand Communities

Diane Hessan knows the wisdom of crowds first-hand. As the CEO of Communispace, a fast-growing major player in the brand community creation and management industry, she’s helped drive consumer insight and product innovation for dozens of Fortune 100 companies. Co-author of the book Customer Centered Growth, Diane was recently named Entrepreneur of the Year by [...]

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PR 2.0 64  |  Add Yours

Dave Fleet – The Twitter 20 Interview About PR and Social Media

If you’re in public relations or social media (preferably both), and you aren’t following the thinking of Dave Fleet, you’re resource-deficient. A Brit living in Toronto and working as an Account Director at social PR powerhouse agency Thornley Fallis, Dave takes a lucid, common-sense approach to the upheaval that social media has brought to the [...]

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personal branding 40  |  Add Yours

Gary Vaynerchuk – The Twitter 20 Interview About Wine, Social Media, and Crushing It

Gary Vaynerchuk wants to take over the world, one person at a time. From a youth spent watching professional wrestling and selling baseball cards, he’s converted his enthusiasm and savvy into a phenomenon. Using a daily Web video show (Wine Library TV) to communicate directly to consumers, Gary geometrically increased the size of his family’s wine [...]

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Social Media Marketing 49  |  Add Yours

Olivier Blanchard – The Twitter 20 Interview on Social Media ROI

A passionate advocate for the ability of social media to fundamentally transform brands, Olivier Blanchard is on a mission. Based (like @spikejones also a Twitter 20 subject) in Greenville, South Carolina, Olivier has moved his Brand Builder consultancy into the social media realm, with a focus on smart strategies and sharp measurement. His series of [...]

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Social Media Marketing 65  |  Add Yours

Danny Brown – The Twitter 20 Interview on Social Media Authenticity

Social media is a means to an end, it’s not the end. That’s the philosophy of Danny Brown, the Scotland-born social media and PR consultant living in Canada. His blog, http://www.dannybrown.me is a must-read, full of timely, practical advice for marketers looking to successfully incorporate social media into the communications mix. Danny is one of [...]

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Social Media Marketing 93  |  Add Yours

Beth Kanter – The Twitter 20 Interview on Social Media and Social Change

Beth Kanter is perhaps the best-known, most-respected voice in the world on the subject of using technology in a non-profit setting. A consultant to non-profits since 1993, her blog is consistently ranked as one of the best in marketing – and for good reason. It’s full of the kind of practical, tangible, viable advice that [...]

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Twitter 20 - Interviews on Twitter 43  |  Add Yours

Valeria Maltoni – The Twitter 20 Interview on Conversation and Community

Valeria Maltoni is one of the most widely respected marketing voices in the world. And for good reason. Her extensive background spans marketing, public relations, and social media. If it exists in the realm of communications, she’s done it. Valeria was also an integral nucleus of the Fast Company Company of Friends, a business intelligence [...]

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Blogging and Content Creation 29  |  Add Yours

CC Chapman – The Twitter 20 Interview on Telling Stories and Humanizing Brands

CC Chapman is a lot of desirable things. A legendary podcaster that embraced that medium from its very earliest days. A grizzled blogger, with entries dating back to 2001. A co-founder of the buzzlicious non-traditional marketing agency The Advance Guard. A devoted father that doesn’t let the digital tsunami swamp his boat. Between conference speaking [...]

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