Social Media Case Studies, Social Media Measurement, Social Media Strategy, Social Media Tools, Personal Branding, Social Media Marketing, Social Media ROI, Twitter Top 20 Interviews

Trey Pennington – The Twitter 20 Interview About Social Media and Humanity

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Dr. Trey Pennington has a full plate. He has an active consulting practice, a forthcoming book called “Spitball Marketing”, a blog, an online radio show (the must-listen “Social Media Professor“), and a Facebook page. He’s also founded several Social Media Clubs world-wide, and is active in a bunch of local and South Carolina organizations. (He’s […]

Convince and Convert, Social Media Strategy, Convince & Convert News, Crowd Sourcing

The World Really is Flat – Crowd Sourced Design Rules

eBook Design for Social Media Superstars | a crowdSPRING 2.0 PowerPoint Project | 2.0-50

I’ve finally collected enough of my Twitter 20 interviews (live interviews with social media luminaries, conducted on Twitter) to create an ebook. I re-read every interview, and picked out the highlights. The best, most intriguing answers. I then categorized the answers topically: brand communities, PR, content creation, social CRM, etc. The next big challenge was […]

Community Management, Social Media Case Studies, Social Media Strategy, Brand Communities, Social Media Marketing, Twitter Top 20 Interviews

Diane Hessan – The Twitter 20 Interview About Brand Communities

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Diane Hessan knows the wisdom of crowds first-hand. As the CEO of Communispace, a fast-growing major player in the brand community creation and management industry, she’s helped drive consumer insight and product innovation for dozens of Fortune 100 companies. Co-author of the book Customer Centered Growth, Diane was recently named Entrepreneur of the Year by […]

Digital Marketing, Social Media Case Studies, Social Media Strategy, PR 20, Social Media Marketing, Twitter Top 20 Interviews

Dave Fleet – The Twitter 20 Interview About PR and Social Media

DaveFleet social media and PR

If you’re in public relations or social media (preferably both), and you aren’t following the thinking of Dave Fleet, you’re resource-deficient. A Brit living in Toronto and working as an Account Director at social PR powerhouse agency Thornley Fallis, Dave takes a lucid, common-sense approach to the upheaval that social media has brought to the […]

Social Media Case Studies, Social Media Strategy, Personal Branding, Social Media Marketing, Twitter Top 20 Interviews

Gary Vaynerchuk – The Twitter 20 Interview About Wine, Social Media, and Crushing It

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Gary Vaynerchuk wants to take over the world, one person at a time. From a youth spent watching professional wrestling and selling baseball cards, he’s converted his enthusiasm and savvy into a phenomenon. Using a daily Web video show (Wine Library TV)┬áto communicate directly to consumers, Gary geometrically increased the size of his family’s wine […]

Social Media Case Studies, Social Media Measurement, Social Media Strategy, Social Media Marketing, Social Media ROI, Twitter Top 20 Interviews

Olivier Blanchard – The Twitter 20 Interview on Social Media ROI

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A passionate advocate for the ability of social media to fundamentally transform brands, Olivier Blanchard is on a mission. Based (like @spikejones also a Twitter 20 subject) in Greenville, South Carolina, Olivier has moved his Brand Builder consultancy into the social media realm, with a focus on smart strategies and sharp measurement. His series of […]

Social Media Case Studies, Social Media Strategy, Social Media Marketing, Twitter Top 20 Interviews

Danny Brown – The Twitter 20 Interview on Social Media Authenticity

danny brown social media consulting

Social media is a means to an end, it’s not the end. That’s the philosophy of Danny Brown, the Scotland-born social media and PR consultant living in Canada. His blog, http://www.dannybrown.me is a must-read, full of timely, practical advice for marketers looking to successfully incorporate social media into the communications mix. Danny is one of […]

Social Media Case Studies, Social Media Strategy, Social Media Marketing, Twitter Top 20 Interviews

Beth Kanter – The Twitter 20 Interview on Social Media and Social Change

beth kanter twitter interview

Beth Kanter is perhaps the best-known, most-respected voice in the world on the subject of using technology in a non-profit setting. A consultant to non-profits since 1993, her blog is consistently ranked as one of the best in marketing – and for good reason. It’s full of the kind of practical, tangible, viable advice that […]

Content Marketing, Social Media Case Studies, Social Media Strategy, Blogging and Content Creation, Social Media Marketing, Twitter Top 20 Interviews

CC Chapman – The Twitter 20 Interview on Telling Stories and Humanizing Brands

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CC Chapman is a lot of desirable things. A legendary podcaster that embraced that medium from its very earliest days. A grizzled blogger, with entries dating back to 2001. A co-founder of the buzzlicious non-traditional marketing agency The Advance Guard. A devoted father that doesn’t let the digital tsunami swamp his boat. Between conference speaking […]

Community Management, Social Media Case Studies, Social Media Strategy, Social CRM, Social Media Marketing, Social Media Monitoring, Twitter Top 20 Interviews

Amber Naslund – The Twitter 20 Interview on Making Friends and Listening to People

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Amber Naslund is like the post-modern, social media version of that girl in high school that everyone loved. The geeks. the stoners. The jocks. The auto-shop dudes. The home economics apron-wearers. The goths. The teachers. Social media is about people and connections, and like Chris Brogan and Gary Vaynerchuk, Amber’s passion for people shines through […]

Social Media Case Studies, Social Media Strategy, Social Media Marketing

David Armano – The Twitter 20 Interview on Visual Thinking and Social Business

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David Armano may very well be the best writer of any graphic designer in America. He writes about social business, visual communication, and micro-interactions on his own blog, and for AdAge and BusinessWeek. (He also makes insanely great presentations). David has worked with some of the world’s largest brands, creating successful online experiences that make […]

Social Media Case Studies, Social Media Strategy, Social Media Marketing, Twitter Top 20 Interviews

Shannon Paul – The Twitter 20 Interview on Social Media and PR

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Shannon Paul burst onto the social media scene like a runaway freight train. Her blog is a must-read, and she’s transformed the social media stylings of the Detroit Red Wings, and most recently the innovative financial services company Peak6. Shannon’s insights on attaining internal alignment around social media, and the new role of public relations […]

Digital Marketing, Social Media Case Studies, Social Media Strategy, Search Marketing Advice, Social Media Marketing, Twitter Top 20 Interviews

Lee Odden – The Twitter 20 Interview on SEO and Social Media

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Lee Odden is the CEO of TopRank Marketing a first-class search, social, email and online PR consultancy based in sunny Minneapolis. A conference legend, Lee speaks somewhere in America about digital marketing on a seemingly daily basis. He is widely recognized as a leader in the convergence of historically separate tactics like search, PR, and […]

Social Media Case Studies, Social Media Strategy, Social Media Marketing, Twitter Top 20 Interviews

Beth Harte – The Twitter 20 Interview About Marketing and Social Media

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Beth Harte has been dispensing solid, effective marketing advice to companies and students for more than a decade. Now, her killer blog (The Harte of Marketing) and her wisdom-filled Tweets have increased her reach and influence geometrically. That’s a positive development, as her students at Immaculata University and the folks in Philadelphia shouldn’t have her […]