Convince and Convert Blog: Social Media Strategy and Social Media Consulting

Trey Pennington – The Twitter 20 Interview About Social Media and Humanity

January 12th, 2010 | Written By: Jay Baer
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Dr. Trey Pennington has a full plate. He has an active consulting practice, a forthcoming book called “Spitball Marketing”, a blog, an online radio show (the must-listen “Social Media Professor“), and a Facebook page. He’s also founded several Social Media Clubs world-wide, and is active in a bunch of local and South Carolina organizations. (He’s [...]

Tagged as: humanization, social media, Social Media Marketing, Social Media Professor, social media ROI, Spitball Marketing, storytelling, Trey Pennington, twinterview, twitter, Twitter 20, twitter interview, twitterview

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The World Really is Flat – Crowd Sourced Design Rules

January 5th, 2010 | Written By: Jay Baer
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I’ve finally collected enough of my Twitter 20 interviews (live interviews with social media luminaries, conducted on Twitter) to create an ebook. I re-read every interview, and picked out the highlights. The best, most intriguing answers. I then categorized the answers topically: brand communities, PR, content creation, social CRM, etc. The next big challenge was [...]

Tagged as: crowd sourcing, crowd spring, crowdsourcing, ebook, twinterview, Twitter 20, twitter interview

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Diane Hessan – The Twitter 20 Interview About Brand Communities

December 1st, 2009 | Written By: Jay Baer
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Diane Hessan knows the wisdom of crowds first-hand. As the CEO of Communispace, a fast-growing major player in the brand community creation and management industry, she’s helped drive consumer insight and product innovation for dozens of Fortune 100 companies. Co-author of the book Customer Centered Growth, Diane was recently named Entrepreneur of the Year by [...]

Tagged as: brand communities, brand community, Communispace, community management, Diane Hessan, social media, twitter, Twitter 20, twitter interview, twt20

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Dave Fleet – The Twitter 20 Interview About PR and Social Media

November 4th, 2009 | Written By: Jay Baer
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If you’re in public relations or social media (preferably both), and you aren’t following the thinking of Dave Fleet, you’re resource-deficient. A Brit living in Toronto and working as an Account Director at social PR powerhouse agency Thornley Fallis, Dave takes a lucid, common-sense approach to the upheaval that social media has brought to the [...]

Tagged as: communications strategy, dave fleet, PR, public relations, social media, social media listening, Social Media Marketing, twitter, Twitter 20, twitter interview

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Gary Vaynerchuk – The Twitter 20 Interview About Wine, Social Media, and Crushing It

October 8th, 2009 | Written By: Jay Baer
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Gary Vaynerchuk wants to take over the world, one person at a time. From a youth spent watching professional wrestling and selling baseball cards, he’s converted his enthusiasm and savvy into a phenomenon. Using a daily Web video show (Wine Library TV) to communicate directly to consumers, Gary geometrically increased the size of his family’s wine [...]

Tagged as: crush it, gary vaynerchuk, personal branding, social media, social media strategy, twitter, Twitter 20, twitter interview, twitterviews, video blogging