Trey Pennington – The Twitter 20 Interview About Social Media and Humanity
- January 12th, 2010 | Written By: Jay Baer
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Dr. Trey Pennington has a full plate. He has an active consulting practice, a forthcoming book called “Spitball Marketing”, a blog, an online radio show (the must-listen “Social Media Professor“), and a Facebook page. He’s also founded several Social Media Clubs world-wide, and is active in a bunch of local and South Carolina organizations. (He’s [...]
Tagged as: humanization, social media, Social Media Marketing, Social Media Professor, social media ROI, Spitball Marketing, storytelling, Trey Pennington, twinterview, twitter, Twitter 20, twitter interview, twitterview
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The World Really is Flat – Crowd Sourced Design Rules
- January 5th, 2010 | Written By: Jay Baer
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I’ve finally collected enough of my Twitter 20 interviews (live interviews with social media luminaries, conducted on Twitter) to create an ebook.
I re-read every interview, and picked out the highlights. The best, most intriguing answers. I then categorized the answers topically: brand communities, PR, content creation, social CRM, etc.
The next big challenge was [...]
Tagged as: crowd sourcing, crowd spring, crowdsourcing, ebook, twinterview, Twitter 20, twitter interview
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Diane Hessan – The Twitter 20 Interview About Brand Communities
- December 1st, 2009 | Written By: Jay Baer
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Diane Hessan knows the wisdom of crowds first-hand. As the CEO of Communispace, a fast-growing major player in the brand community creation and management industry, she’s helped drive consumer insight and product innovation for dozens of Fortune 100 companies. Co-author of the book Customer Centered Growth, Diane was recently named Entrepreneur of the Year by [...]
Tagged as: brand communities, brand community, Communispace, community management, Diane Hessan, social media, twitter, Twitter 20, twitter interview, twt20
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Dave Fleet – The Twitter 20 Interview About PR and Social Media
- November 4th, 2009 | Written By: Jay Baer
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If you’re in public relations or social media (preferably both), and you aren’t following the thinking of Dave Fleet, you’re resource-deficient.
A Brit living in Toronto and working as an Account Director at social PR powerhouse agency Thornley Fallis, Dave takes a lucid, common-sense approach to the upheaval that social media has brought to the shores [...]
Tagged as: communications strategy, dave fleet, PR, public relations, social media, social media listening, Social Media Marketing, twitter, Twitter 20, twitter interview
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Gary Vaynerchuk – The Twitter 20 Interview About Wine, Social Media, and Crushing It
- October 8th, 2009 | Written By: Jay Baer
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Gary Vaynerchuk wants to take over the world, one person at a time. From a youth spent watching professional wrestling and selling baseball cards, he’s converted his enthusiasm and savvy into a phenomenon. Using a daily Web video show (Wine Library TV) to communicate directly to consumers, Gary geometrically increased the size of his family’s wine [...]
Tagged as: crush it, gary vaynerchuk, personal branding, social media, social media strategy, twitter, Twitter 20, twitter interview, twitterviews, video blogging
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Olivier Blanchard – The Twitter 20 Interview on Social Media ROI
- September 30th, 2009 | Written By: Jay Baer
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A passionate advocate for the ability of social media to fundamentally transform brands, Olivier Blanchard is on a mission. Based (like @spikejones also a Twitter 20 subject) in Greenville, South Carolina, Olivier has moved his Brand Builder consultancy into the social media realm, with a focus on smart strategies and sharp measurement.
His series of blog [...]
Tagged as: olivier blanchard, social media, Social Media Marketing, social media measurement, social media ROI, social media strategy, the brand builder, Twitter 20, twitter interview, twitterview
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Danny Brown – The Twitter 20 Interview on Social Media Authenticity
- August 13th, 2009 | Written By: Jay Baer
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Social media is a means to an end, it’s not the end. That’s the philosophy of Danny Brown, the Scotland-born social media and PR consultant living in Canada. His blog, http://www.dannybrown.me is a must-read, full of timely, practical advice for marketers looking to successfully incorporate social media into the communications mix.
Danny is one of the [...]
Tagged as: 12 for 12k, blogging, Danny Brown, social media, social media for non-profits, social media for social good, twitter, Twitter 20, twitter interview, twt20
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Beth Kanter – The Twitter 20 Interview on Social Media and Social Change
- July 13th, 2009 | Written By: Jay Baer
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Beth Kanter is perhaps the best-known, most-respected voice in the world on the subject of using technology in a non-profit setting. A consultant to non-profits since 1993, her blog is consistently ranked as one of the best in marketing – and for good reason. It’s full of the kind of practical, tangible, viable advice that [...]
Tagged as: Beth Kanter, social media, social media for non-profits, social media for social good, twitter, Twitter 20, twitter interview, twt20
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Valeria Maltoni – The Twitter 20 Interview on Conversation and Community
- July 1st, 2009 | Written By: Jay Baer
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Valeria Maltoni is one of the most widely respected marketing voices in the world. And for good reason. Her extensive background spans marketing, public relations, and social media. If it exists in the realm of communications, she’s done it.
Valeria was also an integral nucleus of the Fast Company Company of Friends, a business intelligence [...]
Tagged as: brand community, community manager, Conversation Agent, conversation marketing, social media, twitter, Twitter 20, twitter interview, twt20, Valeria Maltoni
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CC Chapman – The Twitter 20 Interview on Telling Stories and Humanizing Brands
- June 4th, 2009 | Written By: Jay Baer
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CC Chapman is a lot of desirable things. A legendary podcaster that embraced that medium from its very earliest days. A grizzled blogger, with entries dating back to 2001. A co-founder of the buzzlicious non-traditional marketing agency The Advance Guard. A devoted father that doesn’t let the digital tsunami swamp his boat.
Between conference speaking gigs, [...]
Tagged as: brand communities, CC Chapman, podcasting, social media, Social Media Marketing, the advance guard, twitter, Twitter 20, twitter interview, twt20
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