7 Reasons Not to Put All Your Eggs in the Twitter Basket
- March 16th, 2010 | Written By: Jay Baer
- | Comments
Are you too Twitter-obsessed in your social media approach?
Twitter’s role as a conduit for the Zeitgeist is unrivaled, and it has almost single-handedly ushered in the era of real-time search, and social CRM. But, it’s the online equivalent of HBO – important more because of who uses it and the media’s infatuation with it, rather [...]
Tagged as: DJ Waldow, Foursquare, Gowalla, Mike Corak, Pew Research, Social Media Marketing, social media tools, Sysomos, twitter
Comments | Subscribe To This Blog | Sign Up For Our Newsletter
Share This Post:
Staggering Social Media Insights – The Best of Twitter 20 eBook
- March 10th, 2010 | Written By: Jay Baer
- | Comments
I’m very proud to launch my new ebook that chronicles the best moments from my Twitter 20 series of live interviews on Twitter. You can download it free below. AND, you can win a hard copy (only 50 exist) FedExed to you. Just Retweet this post, and 5 retweeters will be randomly selected this Saturday [...]
Tagged as: convince & convert, Convince and Convert, ebook, twitter, Twitter 20, twitter interviews, twitterviews
Comments | Subscribe To This Blog | Sign Up For Our Newsletter
Share This Post:
4 Reasons the Social Business Evolution Starts Now
- March 2nd, 2010 | Written By: Jay Baer
- | Comments
Is today the day we start thinking about social media as part of an integrated program?
My friends at ExactTarget announced a moment ago that they have acquired CoTweet, the leader in enterprise Twitter management, and will be building a social products lab to add tie-ins for Facebook, YouTube, and other elements of the social communication [...]
Tagged as: CoTweet, email marketing, exacttarget, social business, social crm, social media, social media integration, twitter
Comments | Subscribe To This Blog | Sign Up For Our Newsletter
Share This Post:
Is Your Social Strategy Proactive or Reactive?
- February 23rd, 2010 | Written By: Jay Baer
- | Comments
Is your social media program about asking, or answering?
Like Sonny divorcing Cher (or was it the other way around?) there’s a schism coming in social media between companies using it for marketing, and companies using it for customer service and CRM.
Thus, one of the first questions I recommend you ask about your social program [...]
Tagged as: facebook, social crm, Social Media Marketing, social media strategy, twitter
Comments | Subscribe To This Blog | Sign Up For Our Newsletter
Share This Post:
The 39 Social Media Tools I’ll Use Today
- February 17th, 2010 | Written By: Jay Baer
- | Comments
Amazingly, it seems like there’s more social media tools than Jonas brothers, with the gap growing every day.
I don’t feel the need to experiment with every new piece of software that emerges from its chrysalis, but I do feel a responsibility to you and my clients to have some idea of what’s out there [...]
Tagged as: blogging, content creation, email marketing, facebook, mobile marketing, Social Media Marketing, social media metrics, social media tools, twitter
Comments | Subscribe To This Blog | Sign Up For Our Newsletter
Share This Post:
The Chicken and the Egg Social Media Conundrum
- February 3rd, 2010 | Written By: Jay Baer
- | Comments
There are many ways social media differs from traditional marketing. It’s approachable and human. It’s a two-way dialog, rather than unilateral declarations. It treats the customer as a teammate, rather than a target.
But there’s another big difference. In social media, the audience comes after the message, not before.
Remember that when you buy a print [...]
Tagged as: brian solis, content creation, facebook, social media, social media audience, Social Media Marketing, social reputation, twitter
Comments | Subscribe To This Blog | Sign Up For Our Newsletter
Share This Post:
Should a Blog be Your Social Media Hub?
- January 26th, 2010 | Written By: Jay Baer
- | Comments
The divine corporate blogging expert Debbie Weil recently asked this question on her blog, as part of a Kindle version refresh of her excellent book “The Corporate Blogging Book.”
Debbie asked me to think about whether a blog should be the social media hub – your epicenter, the place where you’re trying to bring your customers [...]
Tagged as: blog, blog strategy, blogging, debbie weil, facebook, social media, social media hub, social media strategy, twitter
Comments | Subscribe To This Blog | Sign Up For Our Newsletter
Share This Post:
Trey Pennington – The Twitter 20 Interview About Social Media and Humanity
- January 12th, 2010 | Written By: Jay Baer
- | Comments
Dr. Trey Pennington has a full plate. He has an active consulting practice, a forthcoming book called “Spitball Marketing”, a blog, an online radio show (the must-listen “Social Media Professor“), and a Facebook page. He’s also founded several Social Media Clubs world-wide, and is active in a bunch of local and South Carolina organizations. (He’s [...]
Tagged as: humanization, social media, Social Media Marketing, Social Media Professor, social media ROI, Spitball Marketing, storytelling, Trey Pennington, twinterview, twitter, Twitter 20, twitter interview, twitterview
Comments | Subscribe To This Blog | Sign Up For Our Newsletter
Share This Post:
New Twitter Killer Bans the Spam
- January 4th, 2010 | Written By: Jay Baer
- | Comments
If you use Twitter to “get rich quick”, “gains thousands of new followers”, or to learn “teeth whitening secrets” you might want to stop reading.
If you’re as sick of Twitter spam as I am, you’re about to get very, very excited.
The Awesome Power of a Single Tweet
On September 11, 2009 I lamented on [...]
Tagged as: twitsweeper, twitter, twitter spam, twitter tools
Comments | Subscribe To This Blog | Sign Up For Our Newsletter
US Speedskating Finds Fans In Social Media
Did you know the United States Speedskating team has won 75 Olympic medals, making it the most successful U.S. winter Olympics sport?
But the global economic bear doesn’t take medal count into consideration, and last year the speedskating team was without a title sponsor when Dutch bank DSB went bankrupt. (Why a U.S. bank didn’t sponsor [...]
Tagged as: Blog Commenting, case studies, facebook, Flint Group, Olympics, social media strategy, Stephen Colbert, twitter, U.S. Speedskating, YouTube
Comments | Subscribe To This Blog | Sign Up For Our Newsletter
Share This Post: