Convince and Convert Blog: Social Media Strategy and Social Media Consulting

Is Twitter for Business Even Worth the Trouble?

August 12th, 2010 | Written By: Jay Baer
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We built our own Frankenstein. We are spending countless employee hours tweeting, retweeting, responding to tweets, figuring out whom to follow, secretly following celebs and athletes, and designing custom Twitter backgrounds. Nobody forced companies to get involved with their customers in this way. There was no law, edict, or pitchfork-wielding band of angry citizens. We [...]

Tagged as: CoTweet, exacttarget, influencers, research, social crm, social media strategy, twitter

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Is Your Twitter Addiction Paying Off

June 17th, 2010 | Written By: Jay Baer
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Twitter can suck you in to a vortex of counter-productivity like one bite of that KFC Double Down sandwich. I love the Twitter culture and community, and I spend quite a bit of time using Twitter. It also continues to be a reliable conduit for new visitors here at Convince & Convert. Maybe you found [...]

Tagged as: followers per tweet, FPT, gary vaynerchuk, mack collier, personal branding, social media metrics, social media success metrics, twitter

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14 Things I Think I Think About Social Media

May 26th, 2010 | Written By: Jay Baer
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This is a video interview that my friend Mike Stelzner of Social Media Examiner did with me a few weeks ago. Other than the extraordinarily unflattering camera angle, it turned out pretty well (especially the super cool SME opening animation) 14 key points are below: Jay Baer Interview from Michael A. Stelzner on Vimeo. What [...]

Tagged as: content marketing, facebook, Foursquare, Gowalla, jay baer, Mike Stelzner, mobile, social media strategy, social media tools, twitter, Video

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Kurrently Revolutionizes Real-Time Search With Twitter + Facebook Results

May 17th, 2010 | Written By: Jay Baer
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The future of real-time data didn’t come from Google. Or Microsoft. Or IBM. It came from a Canadian computer sciences student who uses his free time pretty damn wisely. Kurrently is a new, free real-time search engine that combines results from Twitter and Facebook in a simple, blazing fast format. “I built Kurrently in the [...]

Tagged as: facebook, Gilbert Leung, Kurrently, real-time, real-time search, real-time Web, search engines, social crm, social media monitoring, twitter