On my Jay Today video podcast (iTunes), I give a shoutout to someone who I respect and admire; a person I believe you should be following in social media. Although I’m at episode 132 of the Jay Today show, sometimes I don’t include a shoutout, and several extra-awesome people have been given the nod on […]
Is Twitter trying to be the most important customer service channel? Twitter has announced the rollout of the long-rumored feature of being able to send people private messages via its direct messages capability, without them following one another. As you probably know, historically in order to send somebody a direct message in private on Twitter […]
You can’t just throw your content out into the world and wait for thousands of likes and shares. If you want your content succeed, you should remember the fact that all social media networks are different: They have different audiences with different interests and needs. Learn how to optimize your writing for each social network by figuring out whom you are going to share your content with.
Mark Schaefer, Executive Director of Schaefer Marketing Solutions and faculty member at Rutgers University, joins the Social Pros Podcast this week to discuss the increasing complexity of the internet, the future of social media in the larger scheme of the marketing world, and Twitter’s latest attempt to gain users.