Last week I did a Webinar with my friends (and Convince & Convert sponsors) Argyle Social about social media timing. I use Argyle Social to send most of my tweets, Facebook and Linkedin updates et al, and the guys at Argyle (which specializes in advanced metrics and social reporting) agreed to put some of my
October 24, 2011 Leave a Comment
If You’re B2B, What Day You Tweet Doesn’t Matter
(at least on weekdays) On Thursday October 27, join me and my friends at Argyle Social for a valuable (yet free) Webinar that puts some of the big questions about social media timing under the experimental microscope. Register here We’ll cover a lot of ground about when’s the best time for Twitter and Facebook communication
October 5, 2011 Leave a Comment
Holy Twit – Increased Tweet Volume Drives Results
One of my favorite Twitter add-ons is Buffer, an easy-to-use service that allows you to quickly queue up many tweets at one time, with those missives and bon mots then automatically parceled out one at a time on a schedule you determine.(Buffer also works for Facebook) For people like me that do a lot of
July 3, 2011 Leave a Comment
Why Google Has the Hammer To Make Businesses Use Google Plus
Everyone’s all abuzz and atwitter about Plus, the new social network from a search engine company with which you might be familiar. I won’t break down all the features and how-tos and what-ifs, as other folks are better at that, including Jason Falls and Chris Brogan. My initial, abbreviated take is that Google’s new social
May 27, 2011 2 Comments
9 Surprising New Facts About Social Media in America
Social media is growing up fast. No longer a niche plaything of the digerati, social media is firmly entrenched as a societal game changer of historical importance. For many, social media and social networking are so ubiquitous and pervasive that we presume we have it figured out, that we have a finger firmly on the
May 18, 2011 34 Comments
Customer Stalking – When Is Your Twitter Response Too Fast?
Guest post by Neicole Crepeau, an Online Strategist at Coherent Interactive. She blogs at Coherent Social Media. The other week, I was participating in Jay’s hashtagsocialmedia.com chat on social media. (It takes place every Tuesday at noon EST.) The exchange is below: @jaybaer #sm107 BONUS Q4. How important is speed of response on Twitter? And
May 13, 2011 24 Comments
Holding Hands and Pointing Fingers – Promoting Social Outposts with Specificity
Specific promotion works. Vague promotion fails. I learned this first-hand when I ran azfamily.com, a pioneering local website in Phoenix powered by several TV and radio stations. We strongly encouraged our TV news anchors to reference the website on-air. I tracked traffic to the site on a second-to-second basis when it was mentioned on TV,
May 11, 2011 17 Comments
Will Geo-Targeting Jump Start Twitter Advertising
Guest post from Matt Krautstrunk, an expert on VOIP phone systems based in San Diego. He writes extensively at Resource Nation. When it comes to small business advertising, social holds seemingly endless opportunity. Small business owners are not only experimenting with social advertising, but they are investing in social even more so than other, more
