Brands playing gotcha with customers is a losing social media strategy, says Jay Baer.
Donald Trump may be rewriting the rules in politics, but his tactics are no surprise to marketers who follow Gary Vaynerchuk.
The wealth of industry news available to influence marketers can be overwhelming. These five habits can help simplify staying up-to-date.
Based on research from DCI, LittleBird, and RivalIQ these are the top 25 American mayors based on Twitter aptitude.
Twitter’s #GIFParty produced great examples of how clever brands can use GIFs to drive social media engagement.
How fast do customers want you to be in social media when responding to complaints? New research provides the answer.
An analysis of Fitbit’s following reveals a vastly diverse audience and offers clues to the success of its audience-centric approach.
Here are the top 88 marketers recommended on Jay Today, ranked using Little Bird influencer ID and network analysis software.
With so much competition for consumer attention during the holidays, how can you cut through the clutter? Take a cue from these brands.
Tacos, Trump, and Twitter pull in the headlines this week, with mixed emotions (and emojis) about what’s happening in realtime media from Zignal Labs.
Change can be a good thing, but not when it comes to removing the favorite fan feature… which is literally what Twitter did last week.
Many salespeople think of social selling as a new and intimidating discipline. The truth? They’re likely social selling pros already.