One Aussie restaurant chain is amassing fans as they rally around an unlikely mascot: a live-tweeting chicken named Betty.
Twitter unleashed some major announcements that will not only affect current user consumption, but also the future of the company.
Announcements, updates, disasters, they’re all being broken to the news by Twitter. So even when marketers say that Twitter may be “dead”, PR and media cannot ignore its power to reach the masses quickly.
A dramatic number of your consumers have come to expect an executive presence on Twitter. It’s time to get your CEO tweeting.
Black Monday brought the biggest slump in stock prices in over eight years, while Twitter’s new partnership with Google brings tweet history to the forefront of Google searches.
Social media provides today’s investors a quicker, more efficient way to predict market movements and evaluate trade decisions.
In my ongoing quest to test and learn what works (and what can work) in social media and content marketing, I entirely changed our email program here at Convince & Convert. As you may know, we used to have a 5x/week email called The One Thing, that provided a collection of links to timely and […]
On my Jay Today video podcast (iTunes), I give a shoutout to someone who I respect and admire; a person I believe you should be following in social media. Although I’m at episode 132 of the Jay Today show, sometimes I don’t include a shoutout, and several extra-awesome people have been given the nod on […]
Interest in Twitter among social media marketers remains high. But increase in paid Twitter advertising is much lower. New research shows why it’s hard to advertise on Twitter.
Influencer marketing too often becomes a numbers game, fixated on follower counts. But should it be? Are we still measuring what matters?
Social media was abuzz this weekend as millions tuned into the Oscars. A few brands in particular stood out on the social media red carpet.
The new partnership between Google and Twitter could mean big things for how we approach Twitter engagement.