A dramatic number of your consumers have come to expect an executive presence on Twitter. It’s time to get your CEO tweeting.
Black Monday brought the biggest slump in stock prices in over eight years, while Twitter’s new partnership with Google brings tweet history to the forefront of Google searches.
Social media provides today’s investors a quicker, more efficient way to predict market movements and evaluate trade decisions.
In my ongoing quest to test and learn what works (and what can work) in social media and content marketing, I entirely changed our email program here at Convince & Convert. As you may know, we used to have a 5x/week email called The One Thing, that provided a collection […]
On my Jay Today video podcast (iTunes), I give a shoutout to someone who I respect and admire; a person I believe you should be following in social media. Although I’m at episode 132 of the Jay Today show, sometimes I don’t include a shoutout, and several extra-awesome people have […]
Interest in Twitter among social media marketers remains high. But increase in paid Twitter advertising is much lower. New research shows why it’s hard to advertise on Twitter.
Is Twitter trying to be the most important customer service channel? Twitter has announced the rollout of the long-rumored feature of being able to send people private messages via its direct messages capability, without them following one another. As you probably know, historically in order to send somebody a direct […]
Joel Comm, co-author of “twitter power 3.0” and CEO of Joel Comm, Inc., joins the Social Pros Podcast this week to discuss Twitter’s move toward a Facebook user experience, its need for a higher character limit, and its future as a stand-alone service.
Influencer marketing too often becomes a numbers game, fixated on follower counts. But should it be? Are we still measuring what matters?
Social media was abuzz this weekend as millions tuned into the Oscars. A few brands in particular stood out on the social media red carpet.
Twitter and Google are getting hitched again. Who comes out on top in the new partnership to show tweets on Google?
The new partnership between Google and Twitter could mean big things for how we approach Twitter engagement.
The problem isn’t that brands are using bae and other youth slang, it’s where they are using it – in social media venues that lack appropriate targeting, explains Jay Baer
Facebook’s gone real-time, to show the world what you’re doing and whether or not you’re having fun. So what does that mean? It means that customer service needs to be the primary focus in your marketing budget from now on.
You can’t just throw your content out into the world and wait for thousands of likes and shares. If you want your content succeed, you should remember the fact that all social media networks are different: They have different audiences with different interests and needs. Learn how to optimize your writing for each social network by figuring out whom you are going to share your content with.