Erik Deckers - writer at ProBlogService, co-author with Jason Falls of No Bullshit Social Media, and co-author with Kyle Lacy of Branding Yourself - joins the Social Pros Podcast this week to discuss ghost blogging, the ongoing value of words, and the weight of a blog comment versus a tweeted link. Read on for some of the highlights or listen below for the full podcast. [...]
Why Twitter May Never Be Financially Viable
Tara Hunt, author of The Power of Social Networking: Using the Whuffie Factor to Build Your Business, joins the Social Pros Podcast this week to discuss the borderless world of the social web, monetizing Twitter, and why she unfriended her boyfriend on Pinterest. Read on for some of the highlights or listen below for the full [...]
Don’t Settle For Social Stats, Get Customer Insights
Lisa Joy Rosner, CMO of Netbase, joins the Social Pros Podcast this week to discuss using social chatter data and insight to understand more about your customers, and as a result, more about your business. Read on for some of the highlights or listen below for the full podcast. Listen Now Click the play button to [...]
Tips and Cautionary Tales for Real-time Newsjacking
David Meerman Scott, marketing strategist, keynote speaker, and bestselling author of 8 books including Newsjacking, joins the Social Pros Podcast this week to discuss the new face of the news cycle, share stories of good and bad newsjacking, and teach you how to employ his techniques to get your brand noticed. Read on for some of [...]
5 Ways to Humanize Your Brand on Twitter
Injecting a real face and personality into your personal Twitter account is intrinsic, and most people don’t give it a second thought. We share what’s happening in our lives, photos from great vacations, things that annoy us, and other content that compels us. But when it comes to imbuing corporate Twitter accounts with a similar measure [...]
Social Pros 23 – DJ Waldow, Waldow Social
This is Episode 23 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features DJ Waldow of Waldow Social. Read on for insights from DJ and some social media news from Eric and Jim (this week: LinkedIn and Twitter break up). Listen Now Click the play button to listen here: [...]
New Research: Americans Hate Social Media Promotions
Among other disruptive characteristics that have altered the nature of business forever (real-time interaction, every customer is a reporter, customer service is a spectator sport, etc.) a major way that social media changes the game is the Democratization of Voices. Your Company Needs to Be Human Because You’re Competing with Humans Social media is the [...]
Is Social Media Strategy Required or Redundant?
I don’t have a problem with Guy Kawasaki. I enjoy his books. His track record in business is substantial. We have friends in common. But on the subject of social media strategy, we disagree in every possible way. Last month, Guy was interviewed (that happens a lot) in Inc. Magazine about social media, as was asked [...]
Social Networking Spam – 5 Rules for Marketers
Josh Mackey is General Manager at PeekAnalytics, a Social Audience Measurement Platform. (More importantly, a family man and sport loving Aussie who loves life). There has been a lot of talk recently about social networking spam – inactive and bogus accounts on social platforms. While I agree inactive and spam accounts can raise unwanted questions [...]
B2C Facebook Results Are 30% Above Average on Sundays
Last week I did a Webinar with my friends (and Convince & Convert sponsors) Argyle Social about social media timing. I use Argyle Social to send most of my tweets, Facebook and Linkedin updates et al, and the guys at Argyle (which specializes in advanced metrics and social reporting) agreed to put some of my [...]
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