Why Research Is Key to Improving Your Social Media Marketing


Marji J. Sherman, Social Media Strategist at Kohler, joins the Social Pros Podcast this week to discuss starting a serious social media program at a major company, using analytics to adjust her marketing strategy, and how her background in consumer research has helped her social media career.

Social Media and UGC Best Practices for Museums


W. Ryan Dodge, Social Media Coordinator at the Royal Ontario Museum, joins the Social Pros Podcast this week to discuss how he harnesses the power of the staff within the museum for social media, the museum’s program to foster user-generated content from social followers, and how he negotiates a world that has no budget for social media.

Social Media Strategy

How to Identify Relevant Hashtags for Your Business


Identifying the right hashtags is critical when it comes to social monitoring and engagement. This allows us to find the conversations where our target audience hangs out. By adding value to the conversation, we can start to build up a relationship that could possibly leads to a business transaction (or at the very least awareness). […]

Ethical Public Relations in the New Age of Wikipedia

Wikipedia - The Free Encyclopedia

David King, Founder and Director at Ethical Wiki, joins the Social Pros Podcast this week to talk about the impact Wikipedia has on social media in today’s world, the future of PR, and how companies can better work with the Wikipedia community.  Please Support Our Sponsors Huge thanks to our amazing sponsors for helping us […]

Social Media Research

Do Contests Work on Twitter?

Do Contests Work on Twitter?

I did some research on Twitter contests by pulling the most engaging tweets from Twitter accounts for more than 12,000 companies for the month of January. There was a lot to learn from these tweets: Fashion is big. Sports & music can really get people going. But the #1 way to get engagement on Twitter […]

Social Media Tools

Wake Up – Why It’s Now About the Media not the Social


The tools and technologies that have aided and abetted the social era have grown up and forsaken us. The big social players have all rolled out features and functions that position them squarely as media platforms that maintain comments functionality, rather than their original roles as social networks. Facebook, Linkedin and Twitter aren’t the new […]

Baer Facts, Social Media Tools

2 Twitter Changes Making Life Easier for Big Brands


In this bandwidth-challenged-from-a-hotel edition of The Baer Facts, I talk with Kyle Lacy of ExactTarget about Twitter’s new move to enable direct messages to be sent and received even if both parties are not following one another. This has always been one of the quirks of Twitter, that you had to “follow back” to exchange DMs. In some ways, […]

How to Fix a “Broken Brand” with Social

James Royer, Tampa Bay Lightning

James Royer, Director of Digital and Social for the Tampa Bay Lightning, joins the Social Pros Podcast this week to discuss social space in American sports, building rabid brand loyalty, and how to completely rebuild a “broken brand” successfully. Read on for some of the highlights and tweetable moments, or listen to the full podcast. […]

Community Management, Social Media Case Studies, Social Media Tools

4 Ways This Big Brand Blew It on Twitter


In business – and in life – sometimes there’s a thin difference between aggressive and obnoxious. T-Mobile crossed that line. Late last week, Sprint tweeted about their new package that provides subscribers unlimited data, as well as an annual phone upgrade: Because THE hottest new device should be YOUR hottest new device. #OneUp http://t.co/1jK10NdLSf pic.twitter.com/0e2kVAH70I […]

Get Happy: Putting Yourself into Your Brand’s Personality

Ladies of Happy Bitch Wine

Debbie Gioquindo and Keryl Pesce, co-founders of Happy Bitch Wines, join the Social Pros Podcast this week to discuss the powerful story behind their brand’s origins, the crowdsourcing approach that helped their business bloom, and some wacky giveaways that have earned them some well-deserved attention. Read on for some of the highlights and tweetable moments, […]