Content Marketing, Social Media Case Studies, Social Media Strategy, Social Media Tools, Blogging and Content Creation, Social Media Marketing, Twitter Top 20 Interviews

Dan Zarrella – The Twitter 20 Interview About Viral Marketing

dan zarrella social media scientist

In an era where much of the information and resources about social media is of the squishy “care about your customer and converse with them” variety, Dan Zarrella is an incredibly important counter-balance. Social media is online. That makes it measurable. And trackable. And testable. Through his excellent blog, his work at Hubspot, and now […]

Digital Marketing, Email, Social Media Strategy, Social Media Tools, Digital Agency Toolkit, Email Marketing Advice, Social Media Marketing

A Twitter Spy Without the Russian Accent

top brands on twitter

Brands looking to generate social media ROI are moving inexorably toward one of two poles: either the social CRM approach whereby the customer service benefits of social media are emphasized; or the social media marketing approach, where the focus is squarely on selling stuff. If your focus is on selling via social media, it’s imperative […]

Community Management, Social Media Case Studies, Social Media Strategy, Brand Communities, Social Media Marketing, Twitter Top 20 Interviews

Diane Hessan – The Twitter 20 Interview About Brand Communities

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Diane Hessan knows the wisdom of crowds first-hand. As the CEO of Communispace, a fast-growing major player in the brand community creation and management industry, she’s helped drive consumer insight and product innovation for dozens of Fortune 100 companies. Co-author of the book Customer Centered Growth, Diane was recently named Entrepreneur of the Year by […]

Social Media Strategy, Social Media Tools, Personal Branding, Social Media Marketing

What Do Twitter Lists Say About Your Personal Brand?

Twitter List @jaybaer

Taking a long overdue page from the Seesmic and Tweetdeck playbook, Twitter.com recently launched Twitter lists, enabling you to segment the people you follow on Twitter into groups. This is particularly useful in organizing people by industry, geography, or even the type of content they typically tweet. But what’s more interesting is that Twitter Lists […]

Digital Marketing, Social Media Case Studies, Social Media Strategy, PR 20, Social Media Marketing, Twitter Top 20 Interviews

Dave Fleet – The Twitter 20 Interview About PR and Social Media

DaveFleet social media and PR

If you’re in public relations or social media (preferably both), and you aren’t following the thinking of Dave Fleet, you’re resource-deficient. A Brit living in Toronto and working as an Account Director at social PR powerhouse agency Thornley Fallis, Dave takes a lucid, common-sense approach to the upheaval that social media has brought to the […]

Social Media Case Studies, Social Media Strategy, Personal Branding, Social Media Marketing, Twitter Top 20 Interviews

Gary Vaynerchuk – The Twitter 20 Interview About Wine, Social Media, and Crushing It

Crush-It-a-Gary-Vaynerchuk-book.jpg

Gary Vaynerchuk wants to take over the world, one person at a time. From a youth spent watching professional wrestling and selling baseball cards, he’s converted his enthusiasm and savvy into a phenomenon. Using a daily Web video show (Wine Library TV)┬áto communicate directly to consumers, Gary geometrically increased the size of his family’s wine […]

Convince and Convert, Social Media Case Studies, Social Media Strategy, Convince & Convert News, Social Media Marketing, Twitter Top 20 Interviews

Win Gary Vaynerchuk’s Crush It!

Crush It! a Gary Vaynerchuk book

I’m giving away 15 copies of Crush It! the forthcoming new book from Gary Vaynerchuk. Will one of them go to you? I’m interviewing Gary live on Twitter on Thursday, October 8 at 11am eastern. It’s part of my Twitter 20 series of interviews of social media luminaries. Previous interviews of Jason Falls, Scott Monty, […]

Social Media Case Studies, Social Media Strategy, Social Media Marketing, Twitter Top 20 Interviews

Spike Jones – The Twitter 20 Interview on Word of Mouth Marketing

brains on fire fan cycle word of mouth marketing

Marketing is about campaigns. Word of Mouth is about movements. So says Spike Jones, Firestarter at Brains on Fire, the Greenville, South Carolina agency that has been lauded in a shopping cart full of articles and books. A director of the Word of Mouth Marketing Association (WOMMA), Spike has an incredibly clear picture of how […]

Content Marketing, Social Business, Social Media Strategy, Blogging and Content Creation, Social Media Marketing, Social Media Staffing and Operations

It’s Who You Know – Maximizing Your Company’s Social Reach

Samsung Service (Samsungservice) on Twitter

Put down your guard. It’s about people, not logos. These are the two primary tenets of effective social media. In practice, executing on them requires that you communicate with your customers and prospects across a variety of social media outposts, with significant frequency. (I tell my clients that if you can’t add at least 7-9 […]

Social Media Case Studies, Social Media Strategy, Social Media Marketing, Twitter Top 20 Interviews

Danny Brown – The Twitter 20 Interview on Social Media Authenticity

danny brown social media consulting

Social media is a means to an end, it’s not the end. That’s the philosophy of Danny Brown, the Scotland-born social media and PR consultant living in Canada. His blog, http://www.dannybrown.me is a must-read, full of timely, practical advice for marketers looking to successfully incorporate social media into the communications mix. Danny is one of […]

Social Media Case Studies, Social Media Strategy, Social Media Tools, Social Media Marketing

Just Being There Isn’t Enough

social media being there

Guest post by Adam Pierno (@apierno). Adam is Creative Director at Santy Integrated, working with diverse clients like Phoenix Children’s Hospital and The Counter across all media. He splits his time between Art Direction and figuring out what makes people tick. You’ve put your brand on social sites like Facebook and Twitter. Congratulations. You’re part […]