Social Media Measurement, Social Media Strategy, Social Media Tools, Facebook, Social Media Marketing, Social Media ROI

Friend or Faux – 6 Ways to Activate Customers

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Two questions. How many Facebook fans does your company have? What do you want your Facebook fans to do on behalf of your company? Way too many people can answer the first question, but not the second. And that’s the biggest weakness of company-based social media at present. The Friend Bubble Doing something (buying Google […]

Social Media Case Studies, Social Media Strategy, Social Media Marketing, Twitter Top 20 Interviews

Beth Harte – The Twitter 20 Interview About Marketing and Social Media

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Beth Harte has been dispensing solid, effective marketing advice to companies and students for more than a decade. Now, her killer blog (The Harte of Marketing) and her wisdom-filled Tweets have increased her reach and influence geometrically. That’s a positive development, as her students at Immaculata University and the folks in Philadelphia shouldn’t have her […]

Content Marketing, Digital Marketing, Social Media Case Studies, Social Media Strategy, Brand Communities, Social Media Marketing, Twitter Top 20 Interviews

Mack Collier – The Twitter 20 Interview about Blogging and Being Helpful

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Are you as good at social media as Mack Collier? Probably not, as proven in this sweeping, live Twitter20 interview. Mack opines on how to write a good blog, how to help others in social media, and why you need to know where your traffic comes from.  Mack is a social media consultant and trainer, […]

Digital Marketing, Social Media Case Studies, Social Media Strategy, PR 20, Social Media Marketing, Twitter Top 20 Interviews

Ann Handley – The Twitter 20 Interview about Social Media, Content and Journalism

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Ann Handley is kinda busy. She’s the Chief Content Officer of Marketing Profs, crack editorial overlord of Marketing Profs’ Daily Fix blog, contributor to the Huffington Post, author of the Annarchy blog, and a mother. She also co-founded the digital marketing portal ClickZ. In addition to her lengthy resume, she’s truly one of the best […]

Content Marketing, Social Media Strategy, Social Media Tools, Agency Promotion, Personal Branding, Social Media Marketing

7 Ingredients in the Perfect Twitter Profile

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People are drinking the Twitter Kool-Aid like it’s the last day before Prohibition. It’s fantastic that so many are finding value in something so simple that can be so powerful.  But many in the latest wave (more like a tsunami) of Twitterers seem to be overlooking a fundamental premise of the Twitter follower/following paradigm, which […]

Social Media Strategy, Social Media Marketing

The Paradox of Social Media Control

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As discussed recently in “Why Are We So Scared of Our Customers?” and “Presto, How Social Media Makes Bad News Good” I’m seeing the fear of negativity preventing more companies from embracing social media.  The typical social media objection is that if the company has a conversation with consumers in a public forum, the company […]