Diane Hessan – The Twitter 20 Interview About Brand Communities
- December 1st, 2009 | Written By: Jay Baer
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Diane Hessan knows the wisdom of crowds first-hand. As the CEO of Communispace, a fast-growing major player in the brand community creation and management industry, she’s helped drive consumer insight and product innovation for dozens of Fortune 100 companies. Co-author of the book Customer Centered Growth, Diane was recently named Entrepreneur of the Year by [...]
Tagged as: brand communities, brand community, Communispace, community management, Diane Hessan, social media, twitter, Twitter 20, twitter interview, twt20
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Danny Brown – The Twitter 20 Interview on Social Media Authenticity
- August 13th, 2009 | Written By: Jay Baer
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Social media is a means to an end, it’s not the end. That’s the philosophy of Danny Brown, the Scotland-born social media and PR consultant living in Canada. His blog, http://www.dannybrown.me is a must-read, full of timely, practical advice for marketers looking to successfully incorporate social media into the communications mix.
Danny is one of the [...]
Tagged as: 12 for 12k, blogging, Danny Brown, social media, social media for non-profits, social media for social good, twitter, Twitter 20, twitter interview, twt20
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Beth Kanter – The Twitter 20 Interview on Social Media and Social Change
- July 13th, 2009 | Written By: Jay Baer
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Beth Kanter is perhaps the best-known, most-respected voice in the world on the subject of using technology in a non-profit setting. A consultant to non-profits since 1993, her blog is consistently ranked as one of the best in marketing – and for good reason. It’s full of the kind of practical, tangible, viable advice that [...]
Tagged as: Beth Kanter, social media, social media for non-profits, social media for social good, twitter, Twitter 20, twitter interview, twt20
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Valeria Maltoni – The Twitter 20 Interview on Conversation and Community
- July 1st, 2009 | Written By: Jay Baer
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Valeria Maltoni is one of the most widely respected marketing voices in the world. And for good reason. Her extensive background spans marketing, public relations, and social media. If it exists in the realm of communications, she’s done it.
Valeria was also an integral nucleus of the Fast Company Company of Friends, a business intelligence [...]
Tagged as: brand community, community manager, Conversation Agent, conversation marketing, social media, twitter, Twitter 20, twitter interview, twt20, Valeria Maltoni
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CC Chapman – The Twitter 20 Interview on Telling Stories and Humanizing Brands
- June 4th, 2009 | Written By: Jay Baer
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CC Chapman is a lot of desirable things. A legendary podcaster that embraced that medium from its very earliest days. A grizzled blogger, with entries dating back to 2001. A co-founder of the buzzlicious non-traditional marketing agency The Advance Guard. A devoted father that doesn’t let the digital tsunami swamp his boat.
Between conference speaking gigs, [...]
Tagged as: brand communities, CC Chapman, podcasting, social media, Social Media Marketing, the advance guard, twitter, Twitter 20, twitter interview, twt20
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Amber Naslund – The Twitter 20 Interview on Making Friends and Listening to People
- May 21st, 2009 | Written By: Jay Baer
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Amber Naslund is like the post-modern, social media version of that girl in high school that everyone loved. The geeks. the stoners. The jocks. The auto-shop dudes. The home economics apron-wearers. The goths. The teachers. Social media is about people and connections, and like Chris Brogan and Gary Vaynerchuk, Amber’s passion for people shines [...]
Tagged as: Amber Naslund, community manager, radian6, social media, social media listening, Social Media Marketing, social media ROI, twitter, Twitter 20, twitter interview, twt20
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