Community Management, Social Media Case Studies, Social Media Strategy, Brand Communities, Social Media Marketing, Twitter Top 20 Interviews

Diane Hessan – The Twitter 20 Interview About Brand Communities

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Diane Hessan knows the wisdom of crowds first-hand. As the CEO of Communispace, a fast-growing major player in the brand community creation and management industry, she’s helped drive consumer insight and product innovation for dozens of Fortune 100 companies. Co-author of the book Customer Centered Growth, Diane was recently named Entrepreneur of the Year by […]

Social Media Case Studies, Social Media Strategy, Social Media Marketing, Twitter Top 20 Interviews

Danny Brown – The Twitter 20 Interview on Social Media Authenticity

danny brown social media consulting

Social media is a means to an end, it’s not the end. That’s the philosophy of Danny Brown, the Scotland-born social media and PR consultant living in Canada. His blog, http://www.dannybrown.me is a must-read, full of timely, practical advice for marketers looking to successfully incorporate social media into the communications mix. Danny is one of […]

Social Media Case Studies, Social Media Strategy, Social Media Marketing, Twitter Top 20 Interviews

Beth Kanter – The Twitter 20 Interview on Social Media and Social Change

beth kanter twitter interview

Beth Kanter is perhaps the best-known, most-respected voice in the world on the subject of using technology in a non-profit setting. A consultant to non-profits since 1993, her blog is consistently ranked as one of the best in marketing – and for good reason. It’s full of the kind of practical, tangible, viable advice that […]

Content Marketing, Social Media Case Studies, Social Media Strategy, Blogging and Content Creation, Social Media Marketing, Twitter Top 20 Interviews

CC Chapman – The Twitter 20 Interview on Telling Stories and Humanizing Brands

cc-chapman-twitter-interview

CC Chapman is a lot of desirable things. A legendary podcaster that embraced that medium from its very earliest days. A grizzled blogger, with entries dating back to 2001. A co-founder of the buzzlicious non-traditional marketing agency The Advance Guard. A devoted father that doesn’t let the digital tsunami swamp his boat. Between conference speaking […]

Community Management, Social Media Case Studies, Social Media Strategy, Social CRM, Social Media Marketing, Social Media Monitoring, Twitter Top 20 Interviews

Amber Naslund – The Twitter 20 Interview on Making Friends and Listening to People

twitter 20 interview amber naslund

Amber Naslund is like the post-modern, social media version of that girl in high school that everyone loved. The geeks. the stoners. The jocks. The auto-shop dudes. The home economics apron-wearers. The goths. The teachers. Social media is about people and connections, and like Chris Brogan and Gary Vaynerchuk, Amber’s passion for people shines through […]