Making Boring Things Sexy – the Wufoo Way
- June 3rd, 2010 | Written By: Jason Amunwa
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Guest post by Jason Amunwa, who is a marketing consultant and designer at JaffyDesigns in San Diego, CA. He writes for marketing blog The Zest, loves talking marketing strategy and is suspicious of helicopters. About a week ago, I was hungrily feasting on Jay’s post about why info is only boring if we make it [...]
Tagged as: distributed content, ease-of-use, embeds, jason amunwa, jeremiah owyang, plug-ins, usability, widgets, wufoo
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4 Steps to Drive Sales with a Social FAQ
- May 11th, 2010 | Written By: Jay Baer
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One of the key benefits of social media that’s not talked about nearly enough is its ability to mitigate doubt and confusion among fence-sitters. Yes, your prospective customers are confused and uncertain. After all, why would they even be coming to your Web site unless they had questions about your product or service? To be [...]
Tagged as: content creation, content marketing, social crm, social FAQ, thought leadership, usability
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Why Twitter Needs Its Bottom Spanked
- June 16th, 2009 | Written By: Jay Baer
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I see Twitter being in real danger of becoming MySpace and SecondLife. Do you? If Twitter doesn’t get it’s act together and improve customer experience for the masses of new users signing on, it’s going to end up as an irrelevant, niche community for a self-referential subculture. It doesn’t surprise me in the least that [...]
Tagged as: customer experience, ease-of-use, social media, social networking, twitter, usability
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A Conversation, Not a Monologue – Digital Marketing for Colleges
- September 26th, 2008 | Written By: Jay Baer
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I just finished giving a speech at the western region meeting of the National Council for Marketing & Public Relations in Sedona, Arizona. NCMPR is the association of community and technical college marketers. A really interesting group that needs to harness social media and work with prospective students on an individual, relevant, highly personal basis. [...]
Tagged as: blogs, digital marketing, marketing tactics, multi-variate testing, online conversation, social media, social networking, triggered email, usability, Web Site Strategy, Web site testing and optimization
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3 New Features for Google’s Ad Planner
- August 5th, 2008 | Written By: Jay Baer
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Google announced on Friday via one of their blogs that they have added 3 new features to Ad Planner. (note: for more about Ad Planner, and Google’s long-term plan to totally change the ad agency business, read this post from Convince & Convert’s greatest hits) Impressive that Google has made pretty significant upgrades to Ad [...]
Tagged as: google, Google ad planner, integrated marketing, Internet Advertising, internet media buying, media mix, online media, online media planning, usability
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