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A Conversation, Not a Monologue – Digital Marketing for Colleges

September 26th, 2008 | Written By: Jay Baer
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I just finished giving a speech at the western region meeting of the National Council for Marketing & Public Relations in Sedona, Arizona.
NCMPR is the association of community and technical college marketers. A really interesting group that needs to harness social media and work with prospective students on an individual, relevant, highly personal basis.
While this [...]

Tagged as: blogs, digital marketing, marketing tactics, multi-variate testing, online conversation, social media, social networking, triggered email, usability, Web Site Strategy, Web site testing and optimization

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3 New Features for Google’s Ad Planner

August 5th, 2008 | Written By: Jay Baer
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Google announced on Friday via one of their blogs that they have added 3 new features to Ad Planner.

(note: for more about Ad Planner, and Google’s long-term plan to totally change the ad agency business, read this post from Convince & Convert’s greatest hits)
Impressive that Google has made pretty significant upgrades to Ad Planner only [...]

Tagged as: google, Google ad planner, integrated marketing, Internet Advertising, internet media buying, media mix, online media, online media planning, usability

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Simple techniques for making Web site visitors take action

October 28th, 2006 | Written By: Jay Baer
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Making the Horses Drink

The Web is the most comprehensively flawed world-changing technology ever. The ways in which you can screw up a Web site are without limit. In contrast, it’s a lot tougher to botch a fire, a wheel, a toilet, an ATM, or one of those KFC chicken/potato/corn/cheese bowls.

Like a really big Science Fair [...]

Tagged as: conversion rate, navigation, usability, web analytics and testing, web site metrics, Web Site Strategy

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Jay Baer
Greetings. I'm Jay Baer. I'm a tequila-loving, hype-free social media strategy consultant that works with major corporations and PR firms to harness the awesome power of the social Web. I've founded 5 companies, and spent 15 years running digital marketing agencies. I've worked with more than 700 brands since then, including 25 of the Fortune 1000. I'm a frequent social media conference speaker, and interview social media luminaries for my Twitter 20 series. I live in the forest in Flagstaff, AZ where I review restaurants. How can I help you?
Email
jay@convinceandconvert.com
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Blog Posts
- The 39 Social Media Tools I'll Use Today
  February 17, 2010 (787)
- Are You Taking Social Media Shortcuts?
  March 09, 2010 (533)
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  March 16, 2010 (448)
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  December 27, 2009 (297)
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  October 08, 2008 (277)
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  March 03, 2010 (270)
- Develop a Social Media Strategy in 7 Steps
  August 20, 2009 (245)
- Your Customers Don't Want to be Your Friend
  November 10, 2009 (235)
- Getting Serious About Social Media
  March 18th, 2010
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  March 16th, 2010
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  March 16th, 2010
- Staggering Social Media Insights – The Best of Twitter 20 eBook
  March 10th, 2010
- Are You Taking Social Media Shortcuts?
  March 9th, 2010
- How to Match 10 Key Success Metrics to Your Blogging Strategy
  March 4th, 2010
- 6 Critical Services Agencies Must Provide to Stay Relevant in Social Media
  March 3rd, 2010
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  March 2nd, 2010
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