Contagion, Social Media, and Why Things Catch On

Jonah Berger

Jonah Berger, Marketing Professor at the Wharton School, joins the Social Pros Podcast this week to discuss his bestseller Contagious: Why Things Catch on, the science behind those viral marketing hits, and the importance of setting realistic and helpful goals with a viral marketing campaign. Read on for some of the highlights and tweetable moments, […]

Social Media Case Studies, Book Reviews

UNcanny Insights From UnMarketing

UnMarketing

The new book UnMarketing from Canadian viral marketer and Twitter gadfly Scott Stratten takes the rules and purees them, Blendtec style. Here’s what makes UnMarketing an unusual, yet worthy use of your marketing education time: UNpretentious Unlike so many marketing books, Stratten doesn’t overcomplicate the subject matter. He believes that common sense should prevail, and […]

Content Marketing, Social Media Case Studies, Social Media Strategy, Social Media Tools, Blogging and Content Creation, Social Media Marketing, Twitter Top 20 Interviews

Dan Zarrella – The Twitter 20 Interview About Viral Marketing

dan zarrella social media scientist

In an era where much of the information and resources about social media is of the squishy “care about your customer and converse with them” variety, Dan Zarrella is an incredibly important counter-balance. Social media is online. That makes it measurable. And trackable. And testable. Through his excellent blog, his work at Hubspot, and now […]