Johnny Don’t Read. In every social network and content marketing outpost, photos and visuals now dominate. What impact does this have on content? Jay Baer weighs in.
Jonah Berger, Marketing Professor at the Wharton School, joins the Social Pros Podcast this week to discuss his bestseller Contagious: Why Things Catch on, the science behind those viral marketing hits, and the importance of setting realistic and helpful goals with a viral marketing campaign. Read on for some of […]
The new book UnMarketing from Canadian viral marketer and Twitter gadfly Scott Stratten takes the rules and purees them, Blendtec style. Here’s what makes UnMarketing an unusual, yet worthy use of your marketing education time: UNpretentious Unlike so many marketing books, Stratten doesn’t overcomplicate the subject matter. He believes that […]
In an era where much of the information and resources about social media is of the squishy “care about your customer and converse with them” variety, Dan Zarrella is an incredibly important counter-balance. Social media is online. That makes it measurable. And trackable. And testable. Through his excellent blog, his […]
Do you have your copy of Youtility: Why Smart Marketing is About Help not Hype? Visit Amazon or Barnes & Noble to get your copy now! (Amazing Gangsta Chimp image by the talented Matt Cioffi) You may have heard of social media. There’s been a bit of news about it […]