Dan Zarrella – The Twitter 20 Interview About Viral Marketing
- December 15th, 2009 | Written By: Jay Baer
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In an era where much of the information and resources about social media is of the squishy “care about your customer and converse with them” variety, Dan Zarrella is an incredibly important counter-balance. Social media is online. That makes it measurable. And trackable. And testable. Through his excellent blog, his work at Hubspot, and now [...]
Tagged as: dan zarrella, Social Media Marketing, social media marketing book, social media science, twinterview, twitter, Twitter 20, twitter interviews, viral marketing
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The 6 Dangerous Fallacies of Social Media
- October 8th, 2008 | Written By: Jay Baer
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(Amazing Gangsta Chimp image by the talented Matt Cioffi) You may have heard of social media. There’s been a bit of news about it recently. However, a lot of people making that news have created expectations and beliefs about social media that aren’t true. 1. Social Media is Inexpensive False. As Charlene Li said recently, [...]
Tagged as: online conversation, online reputation management, social media, social networking, viral marketing, word of mouth marketing
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