Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting

The Inefficiencies of the Reputation Economy

Nothing gets bloggers more excited than a discussion about blog rankings. Many conversations I had at South by Southwest touched on this subject.
Jason Falls asked Guy Kawasaki to move his Social Media Explorer up the list on http://alltop.com (a great resource to find first-class blogs, by the way).
Mack Collier told me that his longstanding weekly [...]

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4 Critical Steps for Marketing in a Recession (video)

Greetings. I’ve put together another video blog post, this time on a subject that’s on everyone’s mind: How to Market in a Recession. Do you believe?

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Digital Agency Toolkit – Use CrazyEgg to Test Web Layouts

Do you need to know whether people on a Web page are clicking on the navigation, the logo, photos, or links in the text? Of course you do. And ideally, you should be tweaking your pages and testing often to maximize results. (that’s why we’re on version 3.2 of the Convince & Convert Web site [...]

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Wake Up Agencies – Digital Shops = Trojan Horse

It was bound to happen, and now it has. A big-time digital agency (R/GA) has opened up a full-fledged brand development arm.
And whom do you think they will be competing against with this new branding department? Other digital agencies? Nope. They are aiming for traditional agencies and the branding, media placement, and creative budgets they [...]

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Google’s Ad Planner Will Demystify Internet Media Buying

Lots of hand wringing this week as Google launched their new Ad Planner, an online site comparison tool that utilizes data from Google members (pretty much the whole world) to categorize and evaluate Web sites.
This comes on the heels of Quantcast’s unveiling of their free Media Planner tool, which offers similar functionality.
Until now, meaningful [...]

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Actions not Words: Most web sites can’t get visitors to do much of anything. How about yours?

In comparison to their human counterparts, Web sites have certain advantages as sales representatives for your company. They work 24×7, don’t complain about the commission structure, and don’t expense $273 for dinner with “Paul” the imaginary new business prospect. But otherwise, Web sites are generally terrible salespeople.
Nearly all Web sites have (or should have) visitor [...]

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Behave Yourself: Who cares how many people come to your Web site? What do they do once they arrive?

Math is the curse of the Internet.
True, it’s the most trackable medium ever devised and what you can unearth by sifting through the sand dune of data created by every Web site is startling. Just about everything you’d ever want to know about your organization’s Internet success or failure is viewable numerically, if you know [...]

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