Convince and Convert Blog: Social Media Strategy and Social Media Consulting

Think Bottom Line, Not Top Line, on Social Media ROI

December 3rd, 2008 | Written By: Jay Baer
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There’s been a lot of conversation lately about social media ROI but the hand-wringing about it is totally misplaced. True ROI (return on investment) calculations are possible in cause/effect marketing scenarios where you can isolate tactics and variables to determine incremental revenue generated. Today, the only marketing programs that can semi-reliably generate “real” ROI calculations are SEO, [...]

Tagged as: marketing tactics, media mix, ROI, social media, Social Media Marketing, social media ROI, web site KPI, web site metrics

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Digital Agency Toolkit – Use CrazyEgg to Test Web Layouts

September 22nd, 2008 | Written By: Jay Baer
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Do you need to know whether people on a Web page are clicking on the navigation, the logo, photos, or links in the text? Of course you do. And ideally, you should be tweaking your pages and testing often to maximize results. (that’s why we’re on version 3.2 of the Convince & Convert Web site [...]

Tagged as: crazy egg, web analytics, Web site analytics, Web site Analytics and Metrics, web site analytics and testing, web site KPI, web site metrics, web site statistics, Web site testing and optimization

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Agency Advantage Tools #1 – Website Grader

July 23rd, 2008 | Written By: Jay Baer
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Welcome to Agency Advantage Tools, a regular blog series at Convince & Convert that spotlights inexpensive or free digital marketing tools. There are literally thousands of different Web sites, applications, plug-ins, widgets and more devoted to helping digital marketers do their jobs better or faster. Most advertising agencies and PR firms are too busy doing [...]

Tagged as: agency self-promotion, blogs, competitive intelligence, competitor analysis, keyword research tool, keyword selection, search engine copywriting, search engine optimization, search marketing, search volume, SEO, tools you can use, Web site Analytics and Metrics, web site KPI, web site metrics, web site statistics

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Google to Show Search Volume – Another Blow to Agencies

July 15th, 2008 | Written By: Jay Baer
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In a LOOOOONG overdue move that provides some much-needed transparency to the PPC business, Google has added search volume data to their keyword research tool. This means that when you use Google to research potential search terms for your clients’ pay-per-click campaign, Google will actually give you an idea of how many people actually search [...]

Tagged as: ad agencies, advertising agencies, google, Google ad planner, google analytics, Internet Advertising, internet media buying, keyword research tool, keyword selection, online media planning, pay-per-click, ppc, ppc programs, PPC tips, search management, search marketing, search volume, SEM, traditional agencies, Web site Analytics and Metrics, web site analytics and testing, web site metrics, web site statistics, Web site testing and optimization

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Simple techniques for making Web site visitors take action

October 28th, 2006 | Written By: Jay Baer
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Making the Horses Drink The Web is the most comprehensively flawed world-changing technology ever. The ways in which you can screw up a Web site are without limit. In contrast, it’s a lot tougher to botch a fire, a wheel, a toilet, an ATM, or one of those KFC chicken/potato/corn/cheese bowls. Like a really big [...]

Tagged as: conversion rate, navigation, usability, web analytics and testing, web site metrics, Web Site Strategy

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