Social Media is About People, Not Logos
- September 10th, 2009 | Written By: Jay Baer
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How will you be human?
The people of your company are far more compelling than the company itself. Why they work for the company. Their dedication. Their interests outside of work. All of these provide “personality hooks” for your brand, and combined with a regular focus on your customers’ humanity, they are foundational elements of a [...]
Tagged as: community building, humanization, people not logos, social media, social media strategy, word of mouth
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Spike Jones – The Twitter 20 Interview on Word of Mouth Marketing
- September 4th, 2009 | Written By: Jay Baer
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Marketing is about campaigns. Word of Mouth is about movements. So says Spike Jones, Firestarter at Brains on Fire, the Greenville, South Carolina agency that has been lauded in a shopping cart full of articles and books.
A director of the Word of Mouth Marketing Association (WOMMA), Spike has an incredibly clear picture of how word [...]
Tagged as: brains on fire, Change This, conversation marketing, movements, social media, Spike Jones, twitter, Twitter 20, WOMMA, word of mouth, word of mouth marketing
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My Mom Thinks Chris Brogan Plays Hockey
- November 12th, 2008 | Written By: Jay Baer
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I saw my mom the other day. She’s a pretty hip lady for 64. She was a high school teacher for about 30 years, and was always a student fave. Stylish. Knew the music. Knew the scene. Thought Patrick Swayze was hot.
Now, in her semi-retirement, she’s the editor for an online-only newspaper. She takes digital [...]
Tagged as: bloggers, brent spore, chris brogan, chris penn, conversation marketing, dave fleet, digital mixer, evo terra, marketing conference, marketing profs, podcamp, social media, Social Media Marketing, word of mouth
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The Paradox of Social Media Control
- November 11th, 2008 | Written By: Jay Baer
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As discussed recently in “Why Are We So Scared of Our Customers?” and “Presto, How Social Media Makes Bad News Good” I’m seeing the fear of negativity preventing more companies from embracing social media.
The typical social media objection is that if the company has a conversation with consumers in a public forum, the company will [...]
Tagged as: blog, bloggers, comcast, conversation marketing, corporate blogging, dell, facebook, online conversation, online reputation management, social media, social networking, twitter, word of mouth
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Presto! How Social Media Makes Bad News Good
- October 29th, 2008 | Written By: Jay Baer
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In corporate conference rooms, a major complaint about social media is that it forces companies to get involved with dissatisfied customers in a public forum.
The historic imperative has been to ignore complaints publicly, and deal with them privately via form letters and an occasional telephone call from a customer service representative.
The rule of thumb has [...]
Tagged as: bloggers, blogs, conversation marketing, online reputation management, social media, word of mouth, word of mouth marketing
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Scott Monty – The Twitter 20 Twinterview about Social Media at Ford
- October 24th, 2008 | Written By: Jay Baer
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Live from Marketing Profs Digital Mixer
Scott Monty, the head of social media for Ford, participated in a Twitter 20 interview on October 23 and answered a wide range of questions about social media at big companies, and his ideas for the future of conversation marketing.
Scott and myself and 248 other lucky folks were in Scottsdale [...]
Tagged as: automakers, blogs, car shoppers, conversation marketing, corporate blogging, marketing profs, marketing tactics, online conversation, online reputation management, social media, social networking, twinterview, Twitter 20, word of mouth
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Announcing Twitter 20 – Interviews on Twitter
- October 9th, 2008 | Written By: Jay Baer
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Starting Soon. Follow @jaybaer and @jaffejuice to see Questions and Answers.
I’m happy to announce a new Convince and Convert initiative – Twitter 20. On a regular basis, I’ll be interviewing social media and digital marketing luminaries on Twitter and posting the interviews here for review, comment, and posterity.
140 character questions (x20).
140 character answers.
In real-time.
On Twitter.
The [...]
Tagged as: conversation marketing, Convince and Convert, Jaffe Juice, Joseph Jaffe, social media, twitter, Twitter 20, word of mouth, word of mouth marketing
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Why Twitter Is the Anchor of the Social Media Team
- October 2nd, 2008 | Written By: Jay Baer
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Because of its simplicity and immediacy, Twitter enables brands to win the 1:1 battle with customers and potential customers in ways that even other social media constructs cannot. The density of Eureka! moments on Twitter is quite high, and if brands use it right, it’s the ultimate weapon for turning lemons into lemonade.
Let’s examine two [...]
Tagged as: bloggers, digital marketing, exacttarget, nhl, online conversation, online reputation management, social media, twitter, word of mouth
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The Social Networking Friendship Development Scale
- September 27th, 2008 | Written By: Jay Baer
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It used to be that you actually met someone in person first, and then developed and nurtured that relationship into its natural culmination – helping them move.
The Web and social networking has changed that, and now friendships are developed in a variety of digital forums, eventually moving offline and becoming three dimensional.
Below are the Before [...]
Tagged as: social media, social networking, word of mouth
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The 7 Deadly Sins of Social Media
- September 15th, 2008 | Written By: Jay Baer
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As part of my panel on social media at the Worldcom PR conference in Montreal recently (see post below), I created these “7 Deadly Sins of Social Media.”
Are you willing to admit your sins in the comments?
1. Deafness
Actively listening to what’s being said about your brand is at the core of social media.
2. Slowness
Social media is a [...]
Tagged as: bloggers, online reputation management, pr 2, pr firm, PR firms, pr strategy, public relations, social media, social networking, word of mouth, word of mouth marketing, worldcom
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