Beloved YouTuber Felix Kjellberg, also known as PewDiePie, offers important lessons for marketers on what makes an engaging brand identity.
Donald Trump may be rewriting the rules in politics, but his tactics are no surprise to marketers who follow Gary Vaynerchuk.
Clicks aren’t everything, but they are important. 5 under-the-radar ways to get more clicks from Jay Baer and Convince and Convert.
Finally, video is getting HOT among social media marketers. 66% of social media marketers plan to increase their Youtube marketing in the near future, according to the 2015 Social Media Marketing Industry Report, released by Social Media Examiner. 66% of social media marketers plan to increase their Youtube marketing in […]
SXSW Interactive, the ultimate digital event of the year, kicks off this weekend in Austin, Texas. Each year the festival has grown by leaps and bounds, and it’s easy to get overwhelmed. No matter how many times you’ve been to the jungle called SXSW, these tips from the Convince & Convert team will help you climb to the top of the food chain.
Successful video marketing isn’t just about camera choice and top-notch editing. Quality video content needs the right formula of execution.
You need to identify your underlying message. What are you trying to say? Brands need to stop talking about themselves and start telling a story.
Inspired by some of the great video campaigns launched this summer, here are three examples to propel your social media efforts well past the warm weather season.
With over 55% of the US market share, YouTube is the largest online video platform in the country. It is also the 2nd largest search engine in the world. It offers marketers a very relevant demographic – adults aged 18-49 years of age who consist of 67% of the total […]
Jay Baer analyzes new social media statistics from Social Media Examiner including new data on social media tools and social media usage.
How powerful is video marketing? Consider these five statistics: Video Advertising Trends: Video was the fastest growing form of ad format in 2012. (source: Insivia) Communication Effectiveness: Viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text. (source: Insivia) […]
In an unusual move motivated by sweet justice, Jim Beam Honey has hired famed Seinfeld attorney Jackie Chiles to, “Sue the Bears” and “Save the Bees.” In a campaign that seemingly takes a page from a Seinfeld episode, the bears, bees, and several hilarious videos follow suit. Featuring a video […]
The force is strong with this one. In a galaxy not so far away, a popular snack food brand, Pringles, has joined forces with the iconic movie franchise, Star Wars, to launch a crowdsourced video contest. Themed around, “The Force For Fun,” one video will win $25,000 and a chance […]
Eight years ago today, February 14th, the creators of YouTube officially founded the now wildly popular video sharing site. If you’re anything like us, you probably can’t remember what the world was like without it (nor would you want to). At Shorty Media, we absolutely adore YouTube, so to show […]
Video has an important place in your overall content marketing strategy, and YouTube’s rise in popularity has taken a front seat in social media marketing news. I shared 4 Mistakes You Make When You Post Video on Your Blog in my last Convince & Convert post, with number four being neglecting to […]