Digital Marketing

The Savvy Marketer’s Guide to Surviving SXSW

The Savvy Marketer's Guide to Surviving SXSW

SXSW Interactive, the ultimate digital event of the year, kicks off this weekend in Austin, Texas. Each year the festival has grown by leaps and bounds, and it’s easy to get overwhelmed. No matter how many times you’ve been to the jungle called SXSW, these tips from the Convince & Convert team will help you climb to the top of the food chain.

Content Marketing

The Unlikely History of YouTube [Infographic]


Eight years ago today, February 14th, the creators of YouTube officially founded the now wildly popular video sharing site. If you’re anything like us, you probably can’t remember what the world was like without it (nor would you want to). At Shorty Media, we absolutely adore YouTube, so to show our love for the site […]

Content Marketing

4 Ways to Include Calls to Action on Videos

Calling all content marketers! We would LOVE your ideas and insights on this new content production survey from our friends at Rundown. It should only take a few minutes, and you’ll get a copy of the report when it’s been analyzed in August. Thank you for your time and brilliance! Video has an important place […]

Content Marketing

5 Brands Successfully Using Education to Engage

Whole Foods blog

The psychology behind what causes people to purchase, and the impact of social and content on that dynamic, is a massive research project  (and one we’ll be tackling with The Social Habit project). But one thing we know can be effective are companies that wrap the pitch in information. It’s the spoonful of sugar that […]

Community Management, Social Media Case Studies, Social Media Strategy, Social Media Tools, Brand Communities, Facebook

US Speedskating Finds Fans In Social Media


Did you know the United States Speedskating team has won 75 Olympic medals, making it the most successful U.S. winter Olympics sport? But the global economic bear doesn’t take medal count into consideration, and last year the speedskating team was without a title sponsor when Dutch bank DSB went bankrupt. (Why a U.S. bank didn’t […]