YOUTILITY

Why Smart Marketing Is About Help, Not Hype

The difference between helping and selling is just two letters. But those two letters are critically important to your company’s success.

You’re not competing for attention only against other, similar products. You’re competing for attention against everything. To win in this hyper-competitive environment, you must ask “How can we help?”

If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life. This is Youtility.

Includes interviews with dozens of companies practicing Youtility, and provides 6 blueprints for building Youtility in your company.

Available for pre-order soon (get up to 7 exclusive bonuses) at http://YoutilityBook.com

Bloggers Get Two Free Copies of The NOW Revolution

NowRevCoverTransparent 245x300 Bloggers Get Two Free Copies of The NOW RevolutionNowRevCoverTransparent 245x300 Bloggers Get Two Free Copies of The NOW RevolutionWe can’t believe The NOW Revolution is almost here. Less than a month until it debuts, and we couldn’t be more excited.

The hardest part is wondering whether all of you will like it as much as we liked it when we wrote it. So, let’s find out.

If you have a blog (and not just a social media blog, we want to go as broad as possible), you can win two free copies of The NOW Revolution. Here’s what you do:

  • Apply here in 25 seconds (less if you type fast)
  • Agree to review the book (good or bad) first week in February on your blog
  • Give away the other copy to your readers in some sort of creative fashion

That’s it! We’ve got a few dozen slots available, so if you’d like to read and review the book, and give one away, apply now.

Deadline is January 18.

Thanks for your help. Our fingers are crossed that you like the book. If you’re not a blogger, we have an exciting promotion for you too. Tune in next week for details on that.

(By the way, if you want to read the first chapter for free, go to our Facebook page and you can download it)

pf button both Bloggers Get Two Free Copies of The NOW Revolution

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  • http://www.ricardobueno.com Ricardo Bueno

    Lookin’ forward to reading this Jay!

  • Sam-thomas

    Good luck with the book. I don’t have a business type blog to review it on but it looks like a really interesting read, looking forward to reading all that feedback too!

    • http://www.convinceandconvert.com jaybaer

      Thanks very much. For the record, they don’t have to be business blogs. We want to reach all kinds of folks.

  • http://www.wordandmouth.com Dave Thackeray

    Hey Jay and Amber!

    Kazia Mullin (Kitchen Table Marketing) and I (Word And Mouth) co-host a biz podcast called Big Little Business Show and we’d love to review The NOW Revolution on air.

    Best of luck with it and can’t wait to read the book!

    Dave

    • http://www.convinceandconvert.com jaybaer

      Great Dave. Thanks very much. Click through to the form, and be sure to mention the podcast in the comments. We’d love to come on-air with you and chat, if you like.

  • letstalkandchat

    If you’re looking for webinar software, then check out Evergreen Business System. Its perfect for marketers and let’s you automate the scheduling of your webinars, build your list, and even follow up with your webinar registrants. If you’re going to buy Evergreen Business System, then you might as well get a free bonus! So check out http://www.mikelmurphy.com/evergreen-business-system-bonus-webinar-software/ and you’ll get a great bonus that tells you how to create a webinar, what is a webinar, and a blueprint for making a successful one. None of the other people offering bonuses are offering this. Hurry in case the guy (some dude that worked on Lord of the RIngs) offering the bonus decides to pull it down.