What Brett Favre Can Teach You About Social Media Strategy
- December 9th, 2009 | Written By: Jay Baer
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I went to the Arizona Cardinals vs. Minnesota Vikings game last Sunday. In addition to pitting two strong NFC teams against one another, the game included an interesting milestone – Brett Favre’s NFL record-tying 283rd consecutive game. 283 NFL games. In a row. Except for sleep and breathe, I’ve never done anything 283 times in [...]
Tagged as: customer relationships, social media, Social Media Marketing, social media strategy, Video Blogs
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Give Them Something to Talk About
- November 5th, 2009 | Written By: Jay Baer
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Last week, I spent a few days in Calgary with my clients at AdFarm, the largest agriculture-focused communications agency in North America. In addition to the single best room I have ever spoken in (see photo), I learned a lot from the good folks at AdFarm. Every Company Will Be Social Every company, regardless of [...]
Tagged as: AdFarm, B2B social media, social media, social media content creation, Social Media Marketing, social media monitoring, social media strategy
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Social Media is About People, Not Logos
- September 10th, 2009 | Written By: Jay Baer
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How will you be human? The people of your company are far more compelling than the company itself. Why they work for the company. Their dedication. Their interests outside of work. All of these provide “personality hooks” for your brand, and combined with a regular focus on your customers’ humanity, they are foundational elements of [...]
Tagged as: community building, humanization, people not logos, social media, social media strategy, word of mouth
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Crowdsourcing Your Dog Food
- July 2nd, 2009 | Written By: Jay Baer
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One of the most overlooked benefits of building or facilitating an online community around your brand is the market research opportunities. Your brand community – even if nascent and emerging – consists of hundreds or thousands of customers that are familiar enough with your company (and care enough about it) to self-identify as a fan/friend/member. [...]
Tagged as: brand communities, del monte, market research, snausages, social media, social media research
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The Social Media Reality Show
- March 12th, 2009 | Written By: Jay Baer
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A recent survey from Netpop Research showed that U.S. Internet users are spending much more time communicating online, instead of entertaining themselves. That got me thinking? Aren’t they the same thing?
Tagged as: facebook, social media, social networking, twitter
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