Entire industries have been built around measuring and ranking traditional media like television (Niels.. [link to post]

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I think the biggest problem with Web numbers is there are too many ways to measure, and you can argue that each method is as important as the next. Often times when doing case studies for S16 that I use a variety of different statistics to determine the importance of a site. Usually a mash-up of numbers gives me an accurate picture of what’s happening.

I tend to take measurements on a case-by-case basis, as out of context page views, influence rankings, unique users/visitors or inbound/outbound links can all mean different things.

It also helps if the blogger knows exactly what stat they’re looking to compare. Grabbing random percentages to make yourself look more influential is like a false Italian church facade – it doesn’t tell the whole story.

Whitney’s last blog post..Video tour of Twitter HQ

Measure this! Excellent insights into the Inefficiencies of the Reputation Economy, courtesy of @jaybaer: [link to post]

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