Jason Baer Bio
Jason Baer is the founder of Convince & Convert, providing training and consulting about digital marketing to advertising and public relations firms nationally.
The company provides digital marketing capabilities audits, customized tactical training, vendor selection and oversight, and new business assistance.
Jason has provided Internet marketing and strategy since the inception of the medium in 1994, and in addition to his work with leading agencies, he has worked with hundreds of companies, including Nike, Fujitsu, amp’d Mobile, Pulte Homes, RJ Reynolds, NASCAR, ConocoPhillips, & Cold Stone Creamery Inc.
His programs and projects have received many national awards for excellence, including Web Marketing Awards, Pollie Awards, and Addy Awards. His e-mail campaign for Kolbe Corporation recently was named top consumer e-mail test campaign world-wide by Marketing Sherpa.
He founded Mighty Interactive, a leading Internet marketing company in 2000, and merged the firm with Off Madison Ave in 2005. Off Madison Ave is an integrated communications firm located in Tempe, AZ and he continues to head the agency’s marketing strategy division. Mighty Interactive has been named Arizona’s best Web Design and Internet Marketing Firm for the past four years by readers of Arizona Business Magazine.
He is a co-chair of the consumer education committee of the Email Experience Council, the leading trade association for email marketing. He serves on the board of the Northern Arizona Center for Emerging Technologies, and mentors start-up technology businesses across the country. He is a past board member of the American Advertising Federation (the nation’s largest advertising association), the Phoenix Advertising Club and Southwest Human Development. He served two terms as national President of Ad 2, the young professionals division of the American Advertising Federation, and two terms as President of the Phoenix chapter. The Business Journal of Phoenix named him to metro Phoenix’s inaugural “40 Business Leaders Under 40” list in 2001.
Jason is a frequent speaker at marketing and advertising conferences nation-wide, and his bi-monthly column on interactive marketing appears in a variety of business publications. His blog at Convince & Convert is all about what agencies need to know about digital marketing, and his micro-blogs are available on Twitter (@jaybaer).
He lives in Flagstaff, Arizona, where he and his wife author “Hottie & The Fatso” a local restaurant review blog and podcast.