YOUTILITY

Why Smart Marketing Is About Help, Not Hype

The difference between helping and selling is just two letters. But those two letters are critically important to your company’s success.

You’re not competing for attention only against other, similar products. You’re competing for attention against everything. To win in this hyper-competitive environment, you must ask “How can we help?”

If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life. This is Youtility.

Includes interviews with dozens of companies practicing Youtility, and provides 6 blueprints for building Youtility in your company.

Available for pre-order soon (get up to 7 exclusive bonuses) at http://YoutilityBook.com

Clients

We primarily work with mid-sized North American companies (B2C and B2B) with revenues from $25 million to $1 billion. We also consult for agencies with 25-125 employees.

Our corporate portfolio:

Allstate
Atlantic City Alliance
BMC Software
Bulbstorm
Caterpillar
Children’s Museum of Indianapolis
Columbia Sportswear
Compendium
CoTweet
Daryn Kagan
Europa Sports
ExactTarget
Formstack
Houseparty
Inbound Writer
Infusionsoft
JDA Software
Maersk Line
Manitoba Telecom
MarketWire
MarketingProfs
Monroe Carell Jr. Children’s Hospital
NASCAR
Netbase
Nike
NoGii
O.P.I.
Openview Venture Partners
Petco
Right This Minute
Speedway
Sweet Leaf Tea
Swell
Vanderbilt University Medical Center
Visit California
Wyoming Office of Tourism

Our agency portfolio:

AdFarm
Airfoil
Argyle Communications
Babcock & Jenkins
Bailey Gardiner
Bliss PR
Casacom
Corporate Ink
DCI
Flint Communications
The Garrity Group
KVBPR
M Silver & Associates
Marina Maher Communications
Off Madison Ave
Paine PR
Raz Communications
Roberts Communications
St. John & Partners
Strategic America
Sturges Word

Contact Us

You might want to view:
Social Media Consulting
Content Marketing Consulting
Consulting for Agencies
About Us

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