Consulting for Agencies

Expenditures on social media by U.S. companies are expected to increase an average of 26% per year through 2016 (Forrester). Every agency in your market wants a piece of that pie. Are you prepared to get yours – and then some?

We help agencies package, price, staff, and sell social media and content marketing services to their clients.

Jay’s rich background and deep experience essentially makes him the “must-have counsel” for agencies who wish to transform (or even start understanding) their social media capabilities. If you have a question, he’s already done it 100s of times and can offer you the insights you need to build an extraordinary program that’s beyond your expectations. He’s a wonderful teacher and an unselfish coach. I can’t wait to hire him again and again. You’ll feel the same way.

- a happy Convince & Convert agency client

We work with agencies because we love the people and the spirit, and because all of us at Convince & Convert have had leadership positions in, and/or have owned agencies. We know what your day is like. We know how hard it is for you and your team to keep up on the latest and greatest.

We offer two unique services to PR and advertising/marketing agencies, primarily with 25-125 employees:

Social and Digital Business Plan

The number and type of services your agency could theoretically provide to clients has exploded, and continues to expand. We have identified and isolated more than 25 specific product and service lines agencies can offer in the social and digital arena. But, which are right for you?

We audit your capabilities and give you a detailed, custom business plan for increasing social media and digital revenue based on our experience working with dozens of other agencies (some of which have seen social/digital revenue increase by 300% or more since working with us), plus our own experiences building five multi-million dollar agencies from scratch.

This program includes:

• Comprehensive kick-off call with agency principals
• Long-form questionnaire of current conditions and capabilities
• 1:1 Skype interviews with key staff
• Analysis of market and competitors
• Detailed review of your work product and positioning
• 2 hour presentation of findings
• Follow up conversations to jump-start implementation

Timeline: 60 days
Clients: Airfoil, Argyle Communications, Babcock & Jenkins, Bailey Gardiner
Fees: $15,000-$20,000

Social Pros: Social and Digital Advice and Counsel

The social and digital landscape changes fast, and the agency environment doesn’t always allow in-house staff to react at a moment’s notice. You’re doing okay at social in your agency, but you’d like another level of expertise (and a lot more revenue). But you can’t afford to hire some super expensive VP of Social to make it work.

We’re the better answer.

We’re on call, providing advice and counsel on any social/content/digital issue that crops up in your agency. We are the coaches and counselors that guide you toward building capabilities and profits in social/digital in your firm.

We work directly with your leadership and account teams, crafting winning social programs for your actual clients. Need help picking a social listening platform? Done. Need ideas for blogger outreach? Can do. Want a custom social metrics dashboard for a big B2B client? We’ll show you how.

Whether it’s expanding current clients’ spend, winning new biz (we’ll help with pitches and RFPs), or building the thought leadership of the agency, we’ll be there for you.

We also typically do 3 or more private Webinars for you annually about topics that make sense like “SEO for agency rank and file.”

Timeline: Ongoing
Clients: Off Madison Ave, Airfoil, Bliss PR, Flint Communications, Roberts Communications, The Garrity Group, DCI, Standing Partnership
Fees: $3,000 – $4,000/month

Contact Us

You might want to view:
Social Media Consulting
Content Marketing Consulting
Clients