Youtility

A New Industry-Specific Guide to Making Marketing Useful

Youtility for Accountants Book Cover e1394383676791 A New Industry Specific Guide to Making Marketing Usefulbadge jay says A New Industry Specific Guide to Making Marketing UsefulI’m not done banging the drum about the power of creating marketing so useful, people would pay for it. In fact, I’m just getting started.

Today is a big day. Today is launch day for the first official Youtility ebook – Youtility for Accountants: Why Smart Accountants are Helping not Selling.

This is a $2.99 mini-version of my New York Times best-selling business book Youtility, customized for the accounting profession. Case studies, examples, how-tos all dedicated to making accountants and accounting firms more useful.┬áIt’s published by Portfolio, the business division of Penguin Books, who also published Youtility.

A HUGE Special Offer for You

 A New Industry Specific Guide to Making Marketing Useful

I’m 100% sure you know someone that needs to read both these books.

You have an accountant, right? Why not purchase this for him/her and gift it to them, or at least send them an email encouraging them to buy a copy for Kindle or Nook? And, if you buy a copy of Youtility for Accountants + a copy of Youtility (hard cover or ebook) and email me a receipt at jay@jaybaer.com by March 14, I’ll mail you a hardcover copy of my pal Joe Pulizzi’s awesome book Epic Content Marketing. (USA addresses only).

Jay Baer launched a new ebook and is giving away copies of Joe Pulizzi’s Epic Content Marketing until March 14 (tweet this)

More Youtility eBooks on the Way

This is the first in a series of Youtility ebooks I’ll be producing. We have Youtility for auto dealers, insurance agents, and realtors in the works, with more on the way. If you have thoughts on what would make a good vertical category for Youtility, please let me know.

How Youtility Helps Accountants

I wrote this book with my friend Darren Root, CPA who advises hundreds of accounting firms across the USA. He’s also the co-author of The E-Myth Accountant. Here’s a video from us talking about the book and how it fundamentally changes the way accountants market and build their businesses.

Let’s Help Your Accountant Together

Youtility for Accountants Book Cover1 150x150 A New Industry Specific Guide to Making Marketing Useful

Your accountant will love you for this, and that’s not a bad thing come April 15.

Is your accountant bad at marketing? I’m going to go out on a limb here and say yes, because that’s quite often the case. Since you’re reading Convince & Convert, you’re most likely pretty darn good at marketing, or at least unusually interested in it. This is your chance for you and I (and Darren) to work as a team to save your accountant from the bad marketing practices they may be clinging to like Jared Leto clutching an Oscar.

$2.99 is less than a decent coffee. Do your accountant a favor and get them Youtility for Accountants. They’ll thank you. And, if you want to give them (or yourself, or someone else) a hardcover copy of the book that started this whole movement, you can do that and receive a free Epic Content Marketing, mailed by yours truly. I might even sign Joe’s book with my own name before I send it to you (instant collector’s edition!)

Thanks as always for your support, and let me know what ideas you have for other Youtility vertical markets.

~ Jay

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Related
  • http://www.robbiesenbach.com/ Rob Biesenbach

    I remember when you talked about this on the Spin Sucks webinar a while back and continue to think the idea of industry-specific spin-off guides is genius, Jay.

    • http://www.convinceandconvert.com/ jaybaer

      Thanks Rob!

  • http://b2bdigital.net/ Eric Wittlake

    Jay, I love that you are turning this into a series. Creating something uniquely useful to each audience, sounds a lot like Youtility. :-)

    Looking forward to seeing how you choose to break out B2B in particular, happy to share a perspective if it is helpful.

  • http://www.gahproductions.com/ Torry Hamilton

    Breaking down #Youtility in an industry by industry way. Love it! Can’t wait to share this with my peeps!