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Search Results for: content

10 Video Marketing Stats to Guide Your Content Strategy in 2024

With more and more people regularly using online platforms to search for the products and brands they engage with, it’s a given that businesses need to pursue the digital route to promote their brands and offerings. Luckily, video marketing has allowed companies to seamlessly engage prospective buyers while nurturing brand trust. However, producing an effective […]

3 Key Takeaways From Content Marketing World 2023

I’ve been fortunate enough to be in the content world for just over a decade. I may have gotten my start in social, but I know what fed the machine. In that time, I had never been to Content Marketing World. Fortunately, thanks to my employer, NetLine, being a sponsor (and sister company) of the […]

SEO Trends for 2024: SGE, People-First Content, and More!

SEO is one of the youngest marketing disciplines out there, and it’s also incredibly fast-paced. It looks almost nothing like what it did when we started. While the fundamental principle remains the same — SEO is about making websites easy to find and understand — the tactics involved are very different than they were 15, […]

Creating Snackable Social Content in Financial Services Content Marketing

“Pivot quickly” is not a directive that marketers in the financial services industry would call typical. In an old school industry, with no shortage of compliance guardrails and regulatory red tape, the directive is more like: “Turn this behemoth cargo ship 180° – slowly! – don’t let any containers fall off in the turning process”. […]

How Repurposing Content Makes You A B2B Social Hero

Once you hit ‘publish’ on a piece of core content, it’s easy to get caught up in the production cycle before starting on something new. But when you don’t repurpose your pillar content, you miss the opportunity to extend its life and maximize its potential. This episode of Social Pros with Content 10x founder and CEO, Amy Woods, is full of tips to help you get started.

How to Use AI for Content Creation

ChatGPT and other AI-driven tools are taking the digital marketing world by storm. But do we know how to use them correctly? Here are a few ideas on how AI-powered tools can help your content creation efforts, but first, a word of caution: AI-Generated Content and Google AI-generated content can solve some of the biggest […]

Content Atomization: The Underutilized Hero of Content Marketing Best Practices

Confession time: I’d never heard the term “content atomization” until I joined Convince & Convert. There. I said it. Now, once I learned the terminology, I realized I’d actually been practicing this method of content marketing best practices for years. Just, you know, unknowingly. Now that I’ve got the lingo down, I can promise you: […]

Ethical Considerations and Disclosure of AI Use for Content Marketers

AI has to be the most dominant topic in content marketing circles this year. Everyone is talking about how to use AI to write content, optimize content and even create entire brands. Content marketers are also using AI for content ideas and content distribution by optimizing timing and frequency for maximum engagement. As artificial intelligence(AI) […]

5 Content Marketing Trends to Keep in Mind for 2023

As technology is quickly disrupting the business and marketing worlds, it’s important to continuously evolve your content marketing strategy to keep up with the quickly changing world. What is 2023 going to look like for content marketers? Is there any way to get prepared? Let’s dive in now to these 5 content marketing trends for […]

9 New and Awesome Content Marketing Tools to Try in 2023

Content marketing is changing, but, luckily, there are smart tools that support the innovation and allow content marketers to stay up-to-date with new technology. In this roundup, I am going to stay off the beaten path and suggest some tools that are not being featured in every other article for you to try something new […]

Amplified Marketing: How to Create Better Content with Limited Resources

Economic uncertainty and inflation have led more than 40% of U.S. companies to trim their marketing budgets. These cuts pressure marketers to maximize return on investment and improve performance with limited resources. Many content teams struggle with a heavy workload, feeling they must create, create and create some more. All this content is supposed to […]

Where to Find Data for Your Storytelling Content

  Would you like to take your content marketing to the next level? Using data in your content marketing is what will help. As the name suggests, data-driven storytelling is creating stories based on data. Why Use Data for Storytelling? There are two heavily interconnected reasons here: Data makes stories more trustworthy Storytelling makes data […]