Search: 'email'

5 Questions About 2018 Email Marketing Research

For the past 10 years, my friend Loren McDonald (formerly of Silverpop, now an Evangelist at IBM’s Watson Marketing division) has authored an annual email benchmark report, looking at how email programs from different types of company fare around the world. The 2018 edition of the Email and Mobile Metrics Marketing Benchmark Report is out, […]

Email Marketing High Five!

Hi and thank you. Thank you so much for downloading “7 Differences in Major Brands’ Acceptable vs. Exceptional Email Programs.” The key to relevancy in email is abandoning the notion that our service or product sales message is what the recipient wants to receive. Improve your relevancy by focusing your efforts on these seven key […]

Email Consulting

Nobody ever says “I sure wish I could get more email.” Even though it gets a bad rap, email is still the spine of all digital marketing. After all, you must have an email address to even create an account on a social network! And in B2B, what do marketing and sales teams use to […]

How Engagio Is Winning With Email

Brandon Redlinger, Director of Growth at Engagio, joins the Content Pros Podcast to share how they have found a winning strategy by embracing the classic content vehicle of email.

Convince & Convert ON – the MOST RELEVANT email in digital marketing.

A weekly dose of the trends and insights you need to keep you ON top, from Jay Baer at Convince & Convert. Join 50,000 of your peers to receive marketing’s most relevant email – hitting your inbox just once per week. Each issue will be devoted to key trends on several of these pillars: Content […]

Why Email is Dominating Over Social

Katrina Munsell, Group Manager, Content Marketing at Microsoft, joins the Content Pros Podcast to share how she channels the power of email to increase open and click rates up to 11 times over last year.

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