Search: 'email marketing'

10 Email Marketing Mistakes You’re Making — How to Avoid Them

Today’s marketers are in a whole new world, as technology allows you to gather fresh leads online while also improving customer retention. However, poorly designed email campaigns damage reputations and send pitches straight to the spam folder.  Many newbies (and even seasoned marketers) commit common faux pas when deploying emails. Avoid making 10 of the […]

2019 Email Marketing Research: 4 Key Findings to Improve Your Results

Email marketing may not be a new marketing tactic. In fact, the first electronic mail was sent in 1971, the first email marketing blast was sent in 1978, and in 2018, it was estimated that 124.5 billion emails were sent out.  Yes, email marketing is an established tool in your toolbox. But should not assume […]

How Successful Marketers Combine Content and Email Marketing

It is hard, if not impossible, for a marketer to finish their first cup of coffee in the morning before they either send out an email campaign or work on a content piece.  And when you combine email and content marketing strategies, you are guaranteed to have a great morning! Email and content marketing is […]

5 Questions About 2018 Email Marketing Research

For the past 10 years, my friend Loren McDonald (formerly of Silverpop, now an Evangelist at IBM’s Watson Marketing division) has authored an annual email benchmark report, looking at how email programs from different types of company fare around the world. The 2018 edition of the Email and Mobile Metrics Marketing Benchmark Report is out, […]

Email Marketing High Five!

Hi and thank you. Thank you so much for downloading “7 Differences in Major Brands’ Acceptable vs. Exceptional Email Programs.” The key to relevancy in email is abandoning the notion that our service or product sales message is what the recipient wants to receive. Improve your relevancy by focusing your efforts on these seven key […]

How to Use Email Marketing to Work Faster and Deliver Value

Jeff Slutz, Senior Content Writer at Emma Inc, joins Randy Frisch from Content Pros to discuss the ins and outs of email marketing content, including how to engage the whole company in content creation, maintaining a healthy perspective on that hard data, and the important ingredients necessary for killer email marketing.

17 Ways to Integrate Facebook and Email Marketing

Killer integration of Facebook and Email View more presentations from Jay Baer I won’t write out the entire presentation for you in blog post form – that’s what Slideshare is for – but here are the high points of this presentation on Killer Integration of Facebook and Email Marketing, where I offer 17 specific ways […]

Eureka! A Free Search Engine That Will Juice Your Email Marketing

Considering that just about every company of every size sends email to its customers, this post probably applies to you. Do you need design inspiration? Ideas for how to make your emails look snappier, with more compelling layouts? Do you want to keep tabs on your competitors? What emails they are sending, and when? Do […]

The Future of Email Marketing – Think Holistically, Send Individually

The demise of email has been greatly exaggerated. While Jupiter says that overall email volume has dropped from 41 messages per day per U.S. user to 24, the email marketing universe is very much alive and well. The Direct Marketing Association (DMA) projects that $600 million will be spent on email in 2008, driving an […]

Email Marketing – What Do You Want to Know?

I’m happy to announce that I’ve been elected to co-chair the Consumer Education Roundtable for the Email Experience Council.  The EEC is the global professional association for email marketers, striving to enhance the image of email as a tactic while advocating its importance for business. In partnership with the DMA (Direct Marketing Association), EEC also […]

Nothing Personal: SWM 35 seeks email marketing that’s relevant

Once upon a time you could send and receive email without incident. Like leaving your doors unlocked or eating medium-rare hamburgers, the glory days of email were blissfully free of hassle and worry. Email has literally transformed the way we communicate. 31 billion emails are sent every day in North America, according to research firm […]

5 Rules for Safely Using the Awesome Power of Email Marketing

Email marketing rocks. Originally maligned as invasive and offensive, email is now the leading interactive marketing technique. Why has it become so popular? Why will billions of promotional email messages be sent out this month? Three reasons: – The precipitous drop-off in effectiveness of banner ads forced interactive marketers to try more email campaigns. – […]

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