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Search Results for: email marketing

Email Marketing Consulting

Consulting Services Email Marketing Consulting Grow and keep subscribers through great content. Your Audience’s Inbox Is Stuffed With Marketing Emails Make Your Message One They Want To Open Email marketing might just be the best way to deliver personalized messages to your audience. But with so many emails bombarding today’s consumers, even the best email […]

How Marketers Are Optimizing Their Email Marketing, According to Research

When most marketers consider how to optimize their email program, they think about how to write compelling copy and calls-to-action (CTAs). Yes, copy and CTAs are important. But there is more that marketers need to consider as they work to optimize their email program. Email marketing has been evolving for decades and still remains one […]

The 5 Features You Should Be Using In Your Email Marketing App

After you sign up for an email marketing app, you might feel like you’re starting with a blank slate. Even if you have a lengthy email list, it’s hard to know how to reach and connect with your subscribers. Maybe you’re already using email marketing apps, but you aren’t getting the most from your sends. […]

10 Email Marketing Mistakes You’re Making — How to Avoid Them

Today’s marketers are in a whole new world, as technology allows you to gather fresh leads online while also improving customer retention. However, poorly designed email campaigns damage reputations and send pitches straight to the spam folder. Many newbies (and even seasoned marketers) commit common faux pas when deploying emails. Avoid making 10 of the […]

2019 Email Marketing Research: 4 Key Findings to Improve Your Results

Email marketing may not be a new marketing tactic. In fact, the first electronic mail was sent in 1971, the first email marketing blast was sent in 1978, and in 2018, it was estimated that 124.5 billion emails were sent out. Yes, email marketing is an established tool in your toolbox. But should not assume […]

How Successful Marketers Combine Content and Email Marketing

It is hard, if not impossible, for a marketer to finish their first cup of coffee in the morning before they either send out an email campaign or work on a content piece. And when you combine email and content marketing strategies, you are guaranteed to have a great morning! Email and content marketing is […]

5 Questions About 2018 Email Marketing Research

For the past 10 years, my friend Loren McDonald (formerly of Silverpop, now an Evangelist at IBM’s Watson Marketing division) has authored an annual email benchmark report, looking at how email programs from different types of company fare around the world. The 2018 edition of the Email and Mobile Metrics Marketing Benchmark Report is out, […]

How to Use Email Marketing to Work Faster and Deliver Value

Jeff Slutz, Senior Content Writer at Emma Inc, joins Randy Frisch from Content Pros to discuss the ins and outs of email marketing content, including how to engage the whole company in content creation, maintaining a healthy perspective on that hard data, and the important ingredients necessary for killer email marketing.