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Black Magic: What You Need to Know About the Dark Art of Search Engine Marketing

Thirty six percent of site visits come from a search engine or other Web link, according to Web measurement firm Web Side Story. Betting 36% of your site traffic on the outcome of an ongoing epic duel between geeks who work for search engine companies and the geeks who try to outsmart them seems akin […]

Eureka! A Free Search Engine That Will Juice Your Email Marketing

Considering that just about every company of every size sends email to its customers, this post probably applies to you. Do you need design inspiration? Ideas for how to make your emails look snappier, with more compelling layouts? Do you want to keep tabs on your competitors? What emails they are sending, and when? Do […]

Share of Voice: The Key to Winning in Google’s AI-Driven Search

For years, businesses have relied on traditional Search Engine Optimization (SEO) and Pay-Per-Click (PPC) strategies to drive lead generation through Google. However, the Search Engine Results Page (SERP) has changed dramatically—especially after the launch of ChatGPT. Today’s searchers are increasingly turning to alternative platforms like ChatGPT and Perplexity for answers. In response, Google has introduced […]

10 Video Marketing Stats to Guide Your Content Strategy in 2024

With more and more people regularly using online platforms to search for the products and brands they engage with, it’s a given that businesses need to pursue the digital route to promote their brands and offerings. Luckily, video marketing has allowed companies to seamlessly engage prospective buyers while nurturing brand trust. However, producing an effective […]

6 Innovative Digital Marketing Tools for 2024

2023 was by far the most turbulent year for digital marketing, with generative AI having us all questioning the future of online findability and what we need to do to adapt. 2024 is going to be even more challenging and exciting. Yes, both. Where’s change, there’s also an opportunity. Generative AI will make buying journeys […]

3 Key Takeaways From Content Marketing World 2023

I’ve been fortunate enough to be in the content world for just over a decade. I may have gotten my start in social, but I know what fed the machine. In that time, I had never been to Content Marketing World. Fortunately, thanks to my employer, NetLine, being a sponsor (and sister company) of the […]

How to Develop an Inbound Healthcare Marketing Strategy

Why should you learn how to launch an inbound healthcare marketing strategy? It’s because an inbound marketing strategy for healthcare is a cost-effective patient acquisition strategy. The global consumer healthcare market is huge and diverse. Estimates show that the healthcare market is expected to be worth $781.5 billion by 2030, growing at a CAGR of […]

Unlocking Success: Expert Insights On Content Marketing Strategies For Your Business

Did you know there are nearly five billion active internet users globally? Well, that accounts for 69% of the world’s population. It also means there is a ton of opportunity for your business to engage with an audience and drive higher sales. Now that websites are a dynamic marketing tool, yours should also provide much […]

Top 5 Effective Marketing Trends for Higher Education with Examples

Forty-one percent of prospective U.S. college students feel unsure about enrolling in college. A 2022 Edge Research found that prospective students may have delayed enrolling because of psychological factors such as the fear of a “too stressful” college life, among other concerns. Higher ed marketing teams have to do more than just highlight their degree […]

5 Steps to Power Marketing Decision-Making Through Data

I was recently speaking at a conference for one of our clients, and I asked, “What’s your biggest challenge when it comes to measurement?” Just a few of the things that I heard from this room of 150+ marketers were: “Too many things to measure” “Making the results understandable and applicable” “Ease of use of […]

Community-Based Marketing: A Path to Better Health Outcomes

While healthcare is an old profession, marketing for it has been hitting new frontiers. From digital to even influencer marketing, healthcare businesses all over the world have been looking for new ways to reach their target audiences, and the role of the marketer has become more important than ever in the healthcare industry. (Source: Health […]

Top 5 Digital Marketing Trends to follow in the Healthcare Industry

Marketing trends today can determine how an entire industry looks and feels. In 2023, the marketing landscape is changing continually. From reels to authentic marketing to TikTok trends, it can be difficult to keep up—especially for people in a highly regulated industry like healthcare. Truth is, not every shining marketing trend will work for the […]

Money Talks: Marketing Financial Services to Gen Z in Their Own Language

Let’s all take a deep breath and confront the truth. Time is real. The years start coming, and they don’t stop coming. Generation Z is growing up and reaching financial independence. And as much as that concept may fill us with existential horror, we need to face the facts. Gen Z will soon make up […]

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