Are You Rushing to Be First or Trying to be Best

In this edition of the weekly Baer Facts video series with Kyle Lacy of ExactTarget, I talk about the relentless pace of “news” in the social media age, and the danger of valuing speed over accuracy.

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What Great Brands Do That Good Brands Don't in Content Marketing

Okay content is easy. Killer content is hard. This nifty eBook shows you the difference, based on our real-world work with dozens of brands. A must-read!