Why Email Volume Won’t Decrease

There have been several blog posts and predictions recently (most notably this one from Ryan Holmes, the CEO of Hootsuite) prognosticating that email volume will diminish in 2013, as consumers make greater use of collaborative messaging tools like Chatter and Yammer.

I don’t buy it. See this week’s The Baer Facts (a weekly video rant series I do with ExactTarget) to find out why.

7 Differences in Major Brands' Acceptable vs. Exceptional Email Marketing Programs

Yeah, you’re sending email. But is it email that people WANT or email that people TOLERATE? The difference is critical, and our brand-new, eBook shows how to do it right.

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