10 Leadership Tips for Building Remote Team Relationships
Ah, the modern workplace. For remote and hybrid teams, that means the reduction or absence of stressful commutes, uncomfortable business attire, and food stolen from the communal fridge. Adios to smells of microwaved fish or burnt popcorn, too… score! Now, we juggle the still-somewhat-new aspects of leading teams that are spread out across different time […]
CEO Perspective: The Challenges of Implementing AI for Business Leaders
When Open AI released ChatGPT 3.5 at the end of 2022, and I saw its capabilities, I had one dark prediction. I was sure we’d see a significant impact on the job market as corporations saw the platform’s capabilities and pursued the efficiencies at scale that these large language models (LLMs) can certainly achieve. Corporations are […]
Research Methods for Impactful Insights About Your Brand
The following is a guest post from Erin Weigel, a specialist in conversion design and building experimentation cultures. She has led design systems & accessibility previously at Booking.com and currently at Deliveroo. Read on for an exclusive look inside her new book, “Design for Impact: Your Guide to Designing Effective Product Experiments”. User research is […]
4 Critical Gaps: Gen-Z Expectations vs Higher Ed Marketing
89% of higher education marketers believe they have enough budget to meet their marketing goals. This is great news, but a number that high certainly surprised me when I first saw it. This stat is from our recent 2024 Higher Education Marketing Report and is just one of several enlightening stats we found. But I […]
Inside Look: Data-Driven Personalization [Book + Podcast]
Marketers: it’s time to elevate your presence at the data table and create a more personalized experience for your customers. Two new resources are now available to help guide the way: Data-Driven Personalization: How to Use Consumer Insights to Generate Customer Loyalty, a new book by Zontee Hou, Convince & Convert Managing Director Data-Driven Decisions, […]
From Followers to Advocates: How to Build a Loyal Social Media Community
Belonging is one of the five human needs according to Abraham Maslow, and is a major source of overall human motivation. So it’s no surprise that the need for wanting to be accepted by a group of people, and to feel seen and heard, is what humans seek in most interactions. This, at its core, […]
Small Businesses’ Struggle for Marketing Confidence in Turbulent Times
In a world where confidence in marketing strategies is scarce and economic uncertainties loom large, small businesses are on a quest for resilience, seeking to fortify their marketing efforts amidst the relentless pressures of running a business. The Current State of SMB Marketing, a new research study Ascend2 completed with Constant Contact, uncovered many insights […]
What are the Benefits and Challenges of Branded Podcasts?
Here’s a bit of trivia to use with your non-marketing friends: the word podcast comes from the combination of two words: iPod + broadcast. The former is in reference to the early 2000s Apple music device that has unfortunately already met its demise by being discontinued from production. Unlike iPods, podcasts have grown into a […]