About the Book
You can spend your time and money on leased social communities like Facebook, Twitter, Linkedin, Instagram, or Pinterest…and many companies are doing just that. But, those communities do not offer a reliable way to communicate with your customers and fans WHEN and HOW you want to. That’s why smart companies are swinging the pendulum back to the “original” social media…back to owned social communities. More control, more engagement, more reliability. That’s the owned social community dynamic. Maybe it’s time you looked into this option for your own social media program? This SlideShare is based on a post from Jay Baer on the Convince & Convert blog.
About the Author
Jay Baer
Jay Baer is the founder of Convince & Convert, a Hall of Fame keynote speaker and emcee, host of the award-winning Social Pros podcast, and the author of six books including Talk Triggers: The Complete Guide to Creating Customers with Word of Mouth.
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