How Business Owners Can Fight Fraudulent Online Ratings and Reviews

By: Daniel Lemin

Published: 2015

ISBN: 978-1610352628

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About the Book

The first Convince & Convert Media produced book, Manipurated, is available now, and released December 1, 2015.

Manipurated is a business owner’s manifesto that exposes the inner workings of the multibillion-dollar online rating-and-review industry, and shows a roadmap to making these platforms work harder for their businesses.

This book hits home for the 30 million businesses in America that depend on ratings and reviews for customers. Few business owners understand that amazing businesses can be permanently damaged with a few bad reviews. Managing a reputation online requires skills and tactics that are not always intuitive to business owners.

Manipurated gives business owners an insider’s view of how the multibillion-dollar ratings and reviews machine systematically stacks the cards against them—and more important, empowers business owners to fight back with a six-step playbook to defend, control, and enhance their business’s online reputation. Manipurated is a must-read for all business owners who depend on online reviews.

About the Author

Daniel Lemin

Daniel Lemin is Strategy & Analytics Lead at Convince & Convert. He also runs the consulting firm Social Studio where he provides analytics, PR and integrated marketing strategy to his clients.

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