Smarketing: Sales and Marketing Cooperation is Powerful and Doable

Name: Smarketing: Sales and Marketing Cooperation is Powerful and Doable
Availability: InStock
Author: https://www.convinceandconvert.com/author/jay-baer/

By: Jay Baer

Published: 2016

Read Now

About the Book

Smarketing is when sales and marketing departments work together harmoniously. Companies that implement a smarketing approach achieve 400% higher revenue growth than companies that do not. Critical for B2B, the Smarketing concept was popularized by HubSpot. This presentation was created by Jay Baer and originally delivered for the Cisco 2016 Partner Summit. B2B marketers and B2B sales people should find this information of interest.

Read It Now

About the Author

Jay Baer

Jay Baer is the founder of Convince & Convert, a Hall of Fame keynote speaker and emcee, host of the award-winning Social Pros podcast, and the author of six books including Talk Triggers: The Complete Guide to Creating Customers with Word of Mouth.

Want more great content like this?

A weekly dose of the trends and insights you need to keep you ON top, from Jay Baer at Convince & Convert. In each week’s email, Jay will recap what happened in digital, what trends are important for marketers to watch, plus some fun surprises that you’ll just have to sign up to see!